“Big data represents a sea change of capabilities in IT” notes Matt McLarty, Vice President, Client Solutions at Layer 7, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. McLarty continued: “In conjunction with mobile and cloud, I think Big Data will provide a technological makeover to the typical enterprise infrastructure, drawing a hard API border in front of core business services while blurring the line between logic and data services.”
Cloud Computing Journal: Agree or...| By Dana Gardner | Article Rating: |
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| January 22, 2012 04:00 PM EST | Reads: |
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Scribe Software, a customer relationship management (CRM) data integration provider, will launch next week Scribe Online Synchronization Services (SYS), the second major service delivered on the Scribe Online cloud integration platform.
According to the Manchester, NH-based company, Scribe Online provides a cloud-based alternative to integration middleware, and simplifies the integration experience without sacrificing performance or functionality. The goal is to allow companies to reap the benefits of integrated CRM data from a variety of sources and technologies in days, rather than months.
The timing is more than pretty good because CRM as a category is expanding, driven by businesses' recognition that rich data on customers (and partners) is essential for better productivity, and for leveraging cloud-enabled business innovation outside the company.
Many companies I speak with are looking to pull appropriate and relevant data in near real-time from many internal systems of record to augment the full picture of customers. They are looking to their CRM systems as the meta data repository of such integrated views. And now they want to bring in more data from more sources, including those outside their four walls.
And, of course, the power of knowing the most about customers -- and making the analysis from such data widely available to business units and functions across the enterprise -- can make or break a company. Across the full business cycle, relevant and insightful data on customers drives success, from product development to effective marketing, to help desk and support, to entering new markets.
Scribe then, has developed its cloud offerings, built on Microsoft Azure and released last year, to make the instantiation of CRM data from as many sources as makes sense a function of the cloud, as well as on-premises. Such a hybrid approach to data integration makes even more sense than a hybrid approach to IT infrastructure services, if you ask me. Your really need to be in the cloud to leverage the hybrid data integration benefits.
Now, Scribe has made it easier to leverage that cloud by offering synchronization services for CRM data integration a drag-and-drop affair that many business users can accomplish. Furthermore, Scribe is releasing SPARK, a developer program to help foster a community effort around making more connections to more types of data available to more synchronization efforts.
“Synchronization Services builds on our commitment to deliver superior CRM integration to customers and partners in the cloud. SYS fills a void in the market for an integration tool that is affordable and easy to use,” said Lou Guercia, president and CEO of Scribe. “Until now, integration products have been either too basic or too complex.”
Developer program
Scribe, with the SPARK Solution Developer Program, is targeting software-as-a-service (SaaS) providers, channel partners, systems integrators, VARS, and other business technology consultants. This means that while enterprise IT departments are gearing up for hybrid cloud-based CRM integrations, the community of ISVs and VARs needs to move more quickly, to innovate and expand into new models.
The SPARK Solution Developer Program is designed to help solution providers quickly build data integration capabilities between their solutions and CRM, as well as any other application or endpoint on Scribe Online. This will fit very well, too, into the Salesforce.com ecosystem, and the Microsoft Dynamics one, as well.
Scribe expects that partner networks will share and extend customer data -- and value-added services on top of that joined and integrated data -- for a variety of additional business services, said Guercia. Integrated and automated marketing services providers like HubSpot, Marketo, and Eloqua, certainly come to mind, too.
“CRM is no longer just a contact management system. It’s a critical revenue enabler for the business. Companies that integrate customer data from all areas of the business benefit with increased sales and satisfied customers,” said Roger Hodskins, vice president of strategic alliances at Scribe.
CRM is no longer just a contact management system. It’s a critical revenue enabler for the business.
Using Scribe's latest offering, SaaS independent software vendors (ISVs) who offer integration to more than one CRM vendor can extend their presence in multiple CRM markets. As customers expand the scope of CRM in their businesses, integration can readily incorporate the SaaS ISVs’ offerings with connections both to CRM and to other complementary applications, said Scribe.
For more information on Scribe SYS, sign up for live weekly webinars, or to watch a four-minute demo video at scribesoft.com/online. Scribe Online SYS is available, too, free for 15 days at scribesoft.com/Free-Trials.
You may also be interested in:
- Metadata virtualization and orchestration seen as critical new technology to improve enterprise data integration
- CRM: Account value, billings trending well, says Goldman
- CRM watchlist 2012 -- let the reviews roll: The top of the top
- Capgemini's CTO on how cloud computing exposes the duality between IT and business transformation
- MIT's Ross on how enterprise architecture and IT more than ever lead to business transformation
- Talend brings unified data integration platform to public clouds
- Kapow launches data integration platform for rapid data delivery to multiple devices
Published January 22, 2012 Reads 1,277
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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More Stories By Dana Gardner
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.
“Big data represents a sea change of capabilities in IT” notes Matt McLarty, Vice President, Client Solutions at Layer 7, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. McLarty continued: “In conjunction with mobile and cloud, I think Big Data will provide a technological makeover to the typical enterprise infrastructure, drawing a hard API border in front of core business services while blurring the line between logic and data services.”
Cloud Computing Journal: Agree or...Feb. 23, 2012 09:00 AM EST Reads: 631 |
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As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs.
In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It wou...
Virtualization and private cloud are good for server consolidation, creating flexible environments, and saving IT budget dollars. A recent survey of 1200 companies with 500+ employees showed that 59% had server virtualization in production or pilot. But that doesn’t tell the whole story.
In his session at the 10th International Cloud Expo, Dave Asprey, VP of Cloud Security at Trend Micro, will explain the types of situations when you should consider not virtualizing some of your applications. ...
Hardware and chemistry improvements will make the $1,000 human genome a reality soon. While the massive amount of genomics data that will be generated represents a huge opportunity to advance personal medicine, it also presents an enormous big data challenge.
In his session at the 10th International Cloud Expo, Dr Andreas Sundquist, CEO of DNAnexus, will discuss how the cloud will address these issues by enabling the management, storage, sharing and analysis of the world’s DNA data and how it ...
The Platform as a Service (PaaS) market grew out of the fact that no other cloud solution addressed the ever-increasing complexity of managing and writing modern applications: no frameworks, libraries or APIs alone could tackle the sticky application engineering challenges. Unfortunately, PaaS 1.0 is what people are now seeing as strictly a “tool” to easily deploy apps to the infrastructure in a self-service way with little or no differentiation among offerings. However, in order for PaaS to rea...
Hadoop, MapReduce, Hive, Hbase, Lucene, Solr? The only thing growing faster than enterprise data these days is the landscape of big data tools. These tools, which are designed to help organizations turn big data into opportunities, are gaining deeper insight into massive volumes of information. A recent Gartner report predicts that enterprise data will increase by 650% over the next five years, which means that the time is now for IT decision makers to determine which big data tools are the best...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what e...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what e...
The proliferation of device connectivity is redefining the functionality requirements and capabilities of many embedded systems as more and more of these devices look to leverage the “Cloud.” While many commercial software and hardware component vendors have begun to realign their value propositions to satisfy growing demand, commercial-off-the-shelf products (COTS) alone cannot meet every OEM’s needs. As a result, the Embedded Cloud has injected a new level of uncertainty and a new competitive ...
Building a cloud computing environment with on-demand access to compute, network, and storage resources requires an elastic infrastructure at multiple levels. Virtualization combined with x86 servers has transformed the way we scale out compute resources. Unfortunately, legacy Fibre Channel and iSCSI storage architectures are rooted in rigid mainframe-era designs, and are fundamentally mismatched with the dynamic, shared modern data center.
In his session at the 10th International Cloud Expo, ...
While the notion of Bring Your Own Cloud (BYOC) may seem a bit far-fetched, Shadow IT, where users essentially bring unauthorized cloud services into business environments, has become an increasing corporate concern as highlighted in a recent CFO.com article. The risk of Shadow IT is that it comprom...
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Hybrid tools try to resolve the debate of … “Should you write a mobile web application which will render on multiple platforms without significant change but won’t be able to take advantage on native features?” Or “Should you create platform specific native application to fully utilize the power of ...
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Is Big Data destined for only the top 3,000 companies worldwide? What about medium or small companies who are equally as data-driven? Is there a place for Big Data in SMB markets? When I talk to SMB companies about their use of public cloud services, it’s a no-brainer. Pay as you go, lower costs up...








