|By Eric Farrar||
|February 8, 2012 06:00 AM EST||
Interest in cloud-based applications continues apace, but hosting can be a complicated endeavor for ISVs.
The enduring popularity of Software-as-a-service (SaaS) isn't accidental. Whether you're a technology reseller or a traditional enterprise, there's a lot to like about the use of a service model for software delivery, including low monthly cost, fast time-to-market and few deployment hiccups. But SaaS does not reward all organizations equally.
Unfortunately for ISVs, who fall on the 'delivery' side of the service-delivery relationship, the benefits of SaaS are tempered by risks. The nature of being an ISV complicates many decisions about technology and some of these will be amplified when ISVs move toward SaaS delivery. In order to make a smooth transition, ISVs must develop a strategy in full recognition of these unique challenges.
ISVs Are Different
Business has never been a one-size-fits-all proposition. The software industry is no exception. Simply put, ISVs have challenges that other companies don't. Here's a few of the ways in which ISVs are different:
- They must anticipate what customers will want and try to accommodate as many of these options as possible. Narrow solutions yield limited revenue.
- They must be prepared to accommodate special changes and customization, especially from high-value accounts.
- Because solutions frequently transact data from many different customers (and those customers are often close competitors), ISVs must pay extra heed to security to vouchsafe data seclusion.
- They must be sure that the technologies they use will be relevant and supportable indefinitely.
Enterprises, which can concentrate on consuming technology rather than provisioning it, can usually absorb the consequences of the occasional short-sighted decision without too much pain. Rewriting an ill-conceived software application is something they can do behind the scenes, while treading water with the sub-optimal system in the meantime. They can even decide to outsource that function on a temporary basis.
ISVs, on the other hand, can rarely afford to back pedal their technology choices. A full rewrite of any customer-facing software system means taking their foot off the gas, the impact of which goes straight to the bottom line. Worse, there is little way to obscure such mistakes from the notice of customers. When ISVs guess wrong about technology, both short-term revenue and long-term reputation are equally at risk. And not everyone will get the opportunity to recoup those losses.
Into the Cloud
The unique challenges faced by ISVs are not new and most ISV executives are well aware of them. But as market pressure and customer demand for SaaS-based applications increase, it can be easy to lose sight of the importance of planning a strategy with these challenges in mind.
Most ISVs are struggling to get to market quickly so they can keep pace with early competitors. With time short, architectural decision planning is curtailed. And the desire to avoid taking on unfamiliar technical competencies, such as server management, become important decision criteria. As a result, the driving importance of customer concerns, such as functionality and customization, as well as control and flexibility over central business assets is being compromised.
Finally, there are new entanglements that arise with hosting, many of which directly conflict with the pressure on ISVs to make broad, inclusive architectural choices. These include:
- Physical location of data: Many customers will be subject to regulatory or policy requirements related to the physical storage of data. For example, they may require storage only within national boundaries or to be able to identify the exact server machines where data is stored. For the organizations that have them, these requirements are deal-breakers.
- Security of data in shared databases: Traditional installed applications have naturally isolated data repositories, and thus do not pose the same risk that data could be leaked outside of the organization. Shared storage architectures are simply too risky for some customers.
- Limitations on customization: Customers will not cease to request customizations simply because their application has moved to the cloud. Will your new infrastructure support your need to customize applications and databases on a customer-by-customer basis? If you don't do it, a competitor will.
- Supplier vulnerability: ISVs choose suppliers and technologies carefully to minimize their risk exposure to deprecation or loss of support. It may be tempting to choose a cloud infrastructure provider such as Salesforce Force.com or Microsoft Azure in order to keep from absorbing expensive new burdens related to data center maintenance, but these platforms are outside of your control. Hinging your revenue on the indefinite cooperation and success of a third party may be unnecessarily reckless.
Caution and Control
There is much to love about being in the business of helping companies solve their technology problems but, sadly, ISVs have precious little freedom to experiment. They must exercise extraordinary caution when changing tactics. The move toward SaaS-based application delivery is without question one of those times. Those that move ahead on a SaaS initiative without being mindful of the challenges will put key customers and future revenue at risk.
As you move applications to the cloud, give yourself ample time now to choose the architectures, technologies and suppliers that will help you maintain both flexibility and consummate control of your business.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 27, 2016 08:45 AM EDT Reads: 712
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 27, 2016 08:00 AM EDT Reads: 591
[session] Architecting for the Cloud By @RagsS | @CloudExpo @IBMBluemix #Cloud #Docker #Microservices
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 765
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 27, 2016 07:45 AM EDT Reads: 646
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 06:15 AM EDT Reads: 2,334
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 27, 2016 03:15 AM EDT Reads: 1,766
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,001
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,731
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 27, 2016 01:30 AM EDT Reads: 2,092
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 27, 2016 01:15 AM EDT Reads: 2,014
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 27, 2016 12:45 AM EDT Reads: 2,936
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 27, 2016 12:45 AM EDT Reads: 2,151
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 27, 2016 12:15 AM EDT Reads: 2,291
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 26, 2016 10:45 PM EDT Reads: 2,077
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 26, 2016 10:00 PM EDT Reads: 1,859
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 26, 2016 07:15 PM EDT Reads: 456
Announcing @TelecomReseller Named “Media Sponsor” of @CloudExpo Silicon Valley | #IoT #Cloud #BigData
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 26, 2016 07:00 PM EDT Reads: 684
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 26, 2016 06:00 PM EDT Reads: 1,946
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 04:00 PM EDT Reads: 3,951
StarNet Adds Secure Remote Linux and Unix Desktops to X-Win32 | @CloudExpo @XWin32 #Cloud #Linux #Security
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 26, 2016 03:45 PM EDT Reads: 589