Welcome!

@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Zakia Bouachraoui, Liz McMillan

Blog Feed Post

Part III: The Cloud Crux of the Emerging Market Conflict

By John Cowan, CEO

As the Internet has matured over the past ten years, channel disintermediation was rather limited in scope.   Managed co-lo operators were busy picking up the pieces from companies like Exodus and Worldcom and other dot bombs, building out the new infrastructure foundation for customers to ‘host’ or rent virtual or physical servers in their purpose built facilities.   Companies like Savvis, Terremark, Data Return and Rackspace (and even a few telco’s) were building co-lo businesses that featured the missing link to making serious dough in this business: Services.

Regardless of where they sit on the maturity scale, every single channel constituent respects the gravitational pull of Managed Services.  It is the natural evolutionary step in the life of every VAR/integrator that has the moxy to stay in the game.   (I won’t drop a lot of ink on this subject, but if you want some background context, Yuval Shavit penned a really good position paper back in 2008.)

For most of the past 10 years, the existence of managed co-lo providers and VAR/MSP types lived rather harmoniously.  In fact, they often worked together on client projects and initiatives.

This all began to change with the advent of cloud computing.   The cloud, you see, creates a conduit for managed co-lo types to reach beyond the confines of their four walls and into the end user customer domain.    Building cloud platforms on top of virtualization technologies like Xen and VMware, companies like Savvis, Rackspace, Terremark and a cadre of other software enablement companies have become the ultimate threat to the traditional channel stakeholder.

The cloud extends and intensifies the push for disintermediation because, for the first time, services have permanently fused to the foundation of IT:  Infrastructure.   The “as-a-Service” revolution that underpins the cloud paradigm is the ultimate dividing line between service provider and technology vendor.  Regardless of the outcome for the channel in the coming years, we will retrospectively point to the cloud as the catalyst for the upheaval currently gripping the industry.

In part IV of this series, I will attempt to offer a forward-looking business strategy for channel constituents as they prepare for the eventuality of a new IT delivery paradigm.

Read the original blog entry...

More Stories By John Cowan

John Cowan is co-founder and CEO of 6fusion. John is credited as 6fusion's business model visionary, bridging concepts and services behind cloud computing to the IT Service channel. In 2008, he along with his 6fusion collaborators successfully launched the industry's first single unit of meausurement for x86 computing, known as the Workload Allocation Cube (WAC). John is a 12 year veteran of business and product development within the IT and Telecommunications sectors and a graduate of Queen's University at Kingston.

CloudEXPO Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure for today even as you're forecasting for tomorrow.
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leading global enterprises use Isomorphic technology to reduce costs and improve productivity, developing & deploying sophisticated business applications with unprecedented ease and simplicity.
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.