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@CloudExpo Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Zakia Bouachraoui, Pat Romanski

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Constant Contact and eTapestry Integration Now Available for Nonprofits

Blackbaud, Inc. (Nasdaq: BLKB) and Constant Contact®, Inc. (Nasdaq: CTCT) today announced the availability of an integration between Constant Contact Email Marketing and eTapestry fundraising software designed to help nonprofits target donors more effectively and efficiently by segmenting and seamlessly updating their email marketing lists. Users can access the free integration as an email option directly within the communicate section of eTapestry or via the Constant Contact MarketPlace.

“The integration of eTapestry and Constant Contact has greatly simplified how we manage our email communications,” said Dave Redelfs, Open Arms International’s director of operations, and a user of both Constant Contact Email Marketing and eTapestry. “By reducing the number of steps, we are saving time that we can better dedicate to our mission of transforming Africa, one life at a time.”

Constant Contact and Blackbaud announced a strategic partnership agreement in 2011 that will provide small and growing nonprofits with the tools and training they need to optimize their e-marketing programs. In addition to integrating Constant Contact Email Marketing with Blackbaud’s eTapestry fundraising software, the companies will combine their expertise to develop nonprofit-specific seminars, training, and best practices. The two companies will kick these efforts off with a series of seminars and webinars beginning in March 2012 focused on effectively marketing to donors.

“For busy nonprofits, simplicity is key. This integration makes it easier than ever for nonprofits to connect with their donors and share their message with a broader network of supporters,” said Kevin O’Brien, director of the AppConnect program at Constant Contact. “We’re thrilled to be able to help our mutual customers save time, improve data integrity, and enhance donor communications.”

Key features of the Constant Contact/eTapestry integration include the ability to:

  • Link Constant Contact and eTapestry accounts for a holistic view of constituents via an automatic sync that records email marketing activity and constituent information within eTapestry
  • Transfer queries from eTapestry to Constant Contact email marketing lists allowing nonprofits to better maintain their constituent accounts and create segments in eTapestry for use in Constant Contact email marketing campaigns

“Through our partnership with Constant Contact, we are pleased to provide nonprofits the tools they need to most effectively communicate with their supporters,” said Kate Grinney, Blackbaud product manager. “Nonprofits that have maintained their email marketing lists in Constant Contact now have the opportunity to turn these contacts into donors through direct integration with eTapestry. The power of this integration is that information can be communicated between the two systems without much effort from the nonprofit, which not only saves time and ensures accuracy, but directly helps organizations raise more funds to further their missions.”

More than 100,000 nonprofits use Constant Contact’s email marketing, social media marketing, event marketing, and online survey tools to create and grow relationships with members and supporters. With 25,000 nonprofit customers around the world, Blackbaud provides a full spectrum of solutions to help nonprofits of all sizes improve operational efficiency, build strong relationships, and raise more money to support their missions.

To learn more about eTapestry, visit www.blackbaud.com/etapestry. To learn more about Constant Contact Email Marketing, visit http://conta.cc/y9EQf3. Existing customers with questions about the integration can call 317-336-3827 ext. 1 or email [email protected].

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.

About Constant Contact

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support. For more information, visit www.constantcontact.com.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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Forward-looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, information regarding Constant Contact's relationship with Blackbaud, Inc. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the anticipated and actual success of the company's strategic relationships, the company's ability to attract new customers and retain existing customers, the company's dependence on the market for email marketing services for small organizations, adverse economic conditions in general and adverse economic conditions specifically affecting the markets in which the company operates, the company's ability to successfully develop and introduce new products and add-ons or enhancements to existing products, adverse regulatory or legal developments, the company's ability to compete effectively, and other risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission as well as other documents that may be filed by the company from time to time with the Securities and Exchange Commission. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

(CTCT-F)

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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