Welcome!

Cloud Expo Authors: Pat Romanski, Tim Hinds, Michael Jannery, Esmeralda Swartz, Elizabeth White

Related Topics: Cloud Expo, SOA & WOA, Virtualization

Cloud Expo: Article

Big Data – A Sea Change of Capabilities in IT

An exclusive Q&A with Matt McLarty, Vice President, Client Solutions at Layer 7 Technologies

"Big data represents a sea change of capabilities in IT" notes Matt McLarty, Vice President, Client Solutions at Layer 7 Technologies, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. McLarty continued: "In conjunction with mobile and cloud, I think Big Data will provide a technological makeover to the typical enterprise infrastructure, drawing a hard API border in front of core business services while blurring the line between logic and data services."

Cloud Computing Journal: Agree or disagree? - "While the IT savings aspect is compelling, the strongest benefit of cloud computing is how it enhances business agility."

Matt McLarty: Agree. We have a number of customers who are able to use Layer 7 Gateways to protect their cloud deployments, and leverage the elastic scaling model of the cloud to handle seasonal or sporadic bursts of traffic dynamically. Historically, these companies would have to try and forecast this and risk over-buying infrastructure. So there is a big cost savings, but dynamic scaling is a new capability that only comes with the cloud model.


The Layer 7 booth at 10th Cloud Expo | Cloud Expo New York

Cloud Computing Journal: Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?

McLarty: What's grabbed my attention most is the fact that the Big Data - and specifically Hadoop - world is so raw that acquisition targets don't even exist. In its place, we've seen an unprecedented talent acquisition spree for anyone with Hadoop experience and data science skills. Big data represents a sea change of capabilities in IT and will have an impact on people, process and tools. In conjunction with mobile and cloud, I think Big Data will provide a technological makeover to the typical enterprise infrastructure, drawing a hard API border in front of core business services while blurring the line between logic and data services.

Cloud Computing Journal: In its recent "Sizing the Cloud" report Forrester Research said it expects the global cloud computing market to reach $241BN in 2020 compared to $40.7BN in 2010 - is that kind of rapid growth trajectory being reflected in your own company or in your view is the Forrester number a tad over-optimistic?

McLarty: Of course, this comes down to what people define as "cloud computing." Are traditional ASPs already being branded as cloud providers? Regardless, there are enough dimensions of growth for cloud - migration of COTS offerings to SaaS, globalization, support for mobile channels and big data - to justify an order of magnitude in a decade. It is certainly reflected in the growth of Layer7's business, and I'm sure there are more daring projections out there in the blogosphere.

Cloud Computing Journal: Which do you think is the most important cloud computing standard still to tackle?

McLarty: I think a standard/syntax for auto-provisioning cloud services would be quite useful. As I said earlier, much of the unique value of cloud comes from the ability to spec the infrastructure dynamically. Having the ability to migrate or balance workloads across a hybrid or federated cloud would be powerful for companies, but it would undoubtedly be met by resistance from the cloud providers and from the niche companies that have built a business around such a service.

Cloud Computing Journal: Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?

McLarty: Like many technological innovations, Big Data has to have a lot of things coming together to make it appetizing to the mainstream. I remember seeing Sony HDTVs around 1990, but it wasn't until around 2005 that there was a critical mass of content, network capability and parts commoditization to make it palatable for the masses. The same thing is happening with Big Data: we now have the network bandwidth, distributed computing power and caching technology to make unstructured, fragmented data retrieval practical. And most of all we have the burning platform; we have simply outgrown our relational indexing capabilities.

Cloud Computing Journal: Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?

McLarty: I believe that Big Data has the potential to augment all existing IT interactions. I would answer a slightly different question: if analytics are now available in a real-time context, how can they be used to augment other business and IT services? In the world of real-time integration - the world Layer 7 thrives in - we have seen an industry build out around Event-Driven Architecture, and consequentially seen that solution area integrate with SOA. Big Data can drastically change that game, and I envision a post-Big Data enterprise integration landscape where real-time business services are analytics-enriched, exposed through secure APIs, and accessible to mobile devices, web apps, and B2B consumers.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Matt McLarty 05/02/12 03:40:00 PM EDT

For more info...

Follow me on Twitter
See our website

@CloudExpo Stories
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!