@CloudExpo Authors: Elizabeth White, XebiaLabs Blog, Sematext Blog, David Sprott, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: Article

Naming the App that Moves the Apps: Contest Confidential

Automatically move enterprise apps to, from, and among clouds without engineering or lock-in

What do you call a tool for moving complex enterprise applications to the cloud? That's what we wanted to know. So we ran a contest, kicking it off at Cloud Expo. (AppZero announces contest to name tool that automates the movement of Windows applications to and from any clouds )

First, we had to simply and clearly describe the tool which we did as follows:

  • AppZero's migration tool automatically moves enterprise applications to, from, and amongst clouds without engineering or lock-in.

Next, we had to put the technology in its market context:

  • "As enterprises embrace the cloud for production applications, application mobility and portability stand as either inhibitors or enablers of [adoption]. AppZero is absolutely in the lead with this automation breakthrough. Let's find a name that captures the reality as well as the excitement."

We'd already seen that people have a hard time understanding that the tool works like this:

  1. This tool is designed to move applications that have been installed and running, perhaps years ago, with or without any documentation.
  2. It automatically moves the application from the source machine to a different target machine.
  3. The tool moves only the application of interest.  It does not move any of the other applications that may also be on the source machine. (... thus making it a perfect extraction and migration tool for Managed Services/Cloud Providers ....)

And we were off to the races. Within a week we had a hundred or so entries; by contest's end we had just over 200. Quality? All over the map. But surprisingly, there were many sound and thoughtful ideas. We asked, not only for a name, but for the reasoning behind it. Here's a sampling, (along with my thoughts). Hint: the winner is in this list. See if you can pick out the name we chose.

The "App"-licants

  • AppMagic -- because if you can pull this off, it's magic (We agree - join our beta and give it a try)
  • AppMove -- because it best represents what the tool does (as did appMover, and all motion variants)
  • Appeeler -- It peels apps from the host :) (‘appeeling' as this one is, we chose another)
  • Apptime -- You save time using this tool. It might bring to memory nap time which is what you will have plenty of if you used the tool (agility= moving an app during lunch time, not days)
  • AppSnap -- Move apps in a snap to (and from) the cloud (and it rhymes)

The Cloud Crowd

  • Cloudwalker -- The app will go from cloud to cloud (light sabre optional)
  • Cloud Hop -- You move from cloud to cloud (... or back to the data center)
  • Cloud Care -- Takes care of uploading to the cloud (well, you do have to point and click)
  • CloudMerge -- Simple and powerful... brings all clouds together in a simple way (the apps can run unchanged on any cloud, but we don't actually change the clouds)

The Lone Wolves

  • App2Cloud -- It's a simple name that fits in with AppZero concept and tells the user what it is & does ( clever -- both app and cloud)
  • Win2cloud -- From Windows to Cloud (Linux beta is coming soon to a cloud near you)
  • zApp -- I think that zApp is a very descriptive name for branding and to stand apart from Microsoft and VMware (zapp - the app is in the cloud ... to zapp = make enterprise apps moveable)
  • Frank -- Frank is a solid name, memorable, catchy and I'd love to hear people talking about "using frank" (What does it say about the folks at AppZero that this entry was on everyone's short list?)
  • SOMO - A soccer mom knows each of her charges; when, where and what they need to bring to perform right (Amen sistah -- I'm married to one)
  • APOWSADA "Ah-POW-Sad-Ah" -- Just made the acronym: Automated Packaging Of Windows Server And Desktop Applications (because the world is just a few acronyms short of perfection....loved the phoenetic guide to pronunciation)
  • WindFlow -- Apps flow easily from the data center to the cloud - just like a summer wind (the concept is right on, but I think we'll save this one for the AppZero/Kardashianperfume project)

All kidding aside, I have always been a big fan of creative crowd sourcing and this experience was no exception. The contest was a lot of fun and very helpful. It also gave me a window into understanding how the real world views our product. I like the view. And I appreciate the interest. Thanks to each one of you who took the time to help us out.

The winning name and commercial release are just around the bend, so stay tuned. Till then, we are actively listening to any ideas, suggestions, or use cases. We are still looking for Beta testers to vet, refine and try this tool (Beta test drive here). To see this tool in action, you can watch a video of moving a somewhat simple Wordpress application from the Amazon AWS cloud to the IBM SmartCloud Enterprise (SCE).

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me @gregoryjoconnor or us @appzero_inc.

Register to attend: "Two steps to boost software vendor win rate and margins," When you sell software for a living, you are always on the lookout for ways to improve your win rate, increase revenue, cut costs and otherwise improve the bottom line. Join Greg O'Connor, AppZero CEO and Giovanni Boschi, AppZero CTO as they clearly and briefly make the case for how we impact your business at each step in the sales cycle from initial demo and PoC through distribution, implementation, and on-going upgrades. Move your applications easily and instantaneously with technology that makes a compelling business case. Join us on Thursday, March 1st @ 1pm EST  Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

@CloudExpo Stories
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.