Welcome!

Cloud Expo Authors: Roger Strukhoff, Esmeralda Swartz, Yeshim Deniz, Liz McMillan, Elizabeth White

Related Topics: Cloud Expo, SOA & WOA, Virtualization

Cloud Expo: Article

Naming the App that Moves the Apps: Contest Confidential

Automatically move enterprise apps to, from, and among clouds without engineering or lock-in

What do you call a tool for moving complex enterprise applications to the cloud? That's what we wanted to know. So we ran a contest, kicking it off at Cloud Expo. (AppZero announces contest to name tool that automates the movement of Windows applications to and from any clouds )

First, we had to simply and clearly describe the tool which we did as follows:

  • AppZero's migration tool automatically moves enterprise applications to, from, and amongst clouds without engineering or lock-in.

Next, we had to put the technology in its market context:

  • "As enterprises embrace the cloud for production applications, application mobility and portability stand as either inhibitors or enablers of [adoption]. AppZero is absolutely in the lead with this automation breakthrough. Let's find a name that captures the reality as well as the excitement."

We'd already seen that people have a hard time understanding that the tool works like this:

  1. This tool is designed to move applications that have been installed and running, perhaps years ago, with or without any documentation.
  2. It automatically moves the application from the source machine to a different target machine.
  3. The tool moves only the application of interest.  It does not move any of the other applications that may also be on the source machine. (... thus making it a perfect extraction and migration tool for Managed Services/Cloud Providers ....)

And we were off to the races. Within a week we had a hundred or so entries; by contest's end we had just over 200. Quality? All over the map. But surprisingly, there were many sound and thoughtful ideas. We asked, not only for a name, but for the reasoning behind it. Here's a sampling, (along with my thoughts). Hint: the winner is in this list. See if you can pick out the name we chose.

The "App"-licants

  • AppMagic -- because if you can pull this off, it's magic (We agree - join our beta and give it a try)
  • AppMove -- because it best represents what the tool does (as did appMover, and all motion variants)
  • Appeeler -- It peels apps from the host :) (‘appeeling' as this one is, we chose another)
  • Apptime -- You save time using this tool. It might bring to memory nap time which is what you will have plenty of if you used the tool (agility= moving an app during lunch time, not days)
  • AppSnap -- Move apps in a snap to (and from) the cloud (and it rhymes)

The Cloud Crowd

  • Cloudwalker -- The app will go from cloud to cloud (light sabre optional)
  • Cloud Hop -- You move from cloud to cloud (... or back to the data center)
  • Cloud Care -- Takes care of uploading to the cloud (well, you do have to point and click)
  • CloudMerge -- Simple and powerful... brings all clouds together in a simple way (the apps can run unchanged on any cloud, but we don't actually change the clouds)

The Lone Wolves

  • App2Cloud -- It's a simple name that fits in with AppZero concept and tells the user what it is & does ( clever -- both app and cloud)
  • Win2cloud -- From Windows to Cloud (Linux beta is coming soon to a cloud near you)
  • zApp -- I think that zApp is a very descriptive name for branding and to stand apart from Microsoft and VMware (zapp - the app is in the cloud ... to zapp = make enterprise apps moveable)
  • Frank -- Frank is a solid name, memorable, catchy and I'd love to hear people talking about "using frank" (What does it say about the folks at AppZero that this entry was on everyone's short list?)
  • SOMO - A soccer mom knows each of her charges; when, where and what they need to bring to perform right (Amen sistah -- I'm married to one)
  • APOWSADA "Ah-POW-Sad-Ah" -- Just made the acronym: Automated Packaging Of Windows Server And Desktop Applications (because the world is just a few acronyms short of perfection....loved the phoenetic guide to pronunciation)
  • WindFlow -- Apps flow easily from the data center to the cloud - just like a summer wind (the concept is right on, but I think we'll save this one for the AppZero/Kardashianperfume project)

All kidding aside, I have always been a big fan of creative crowd sourcing and this experience was no exception. The contest was a lot of fun and very helpful. It also gave me a window into understanding how the real world views our product. I like the view. And I appreciate the interest. Thanks to each one of you who took the time to help us out.

The winning name and commercial release are just around the bend, so stay tuned. Till then, we are actively listening to any ideas, suggestions, or use cases. We are still looking for Beta testers to vet, refine and try this tool (Beta test drive here). To see this tool in action, you can watch a video of moving a somewhat simple Wordpress application from the Amazon AWS cloud to the IBM SmartCloud Enterprise (SCE).

I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me @gregoryjoconnor or us @appzero_inc.

Register to attend: "Two steps to boost software vendor win rate and margins," When you sell software for a living, you are always on the lookout for ways to improve your win rate, increase revenue, cut costs and otherwise improve the bottom line. Join Greg O'Connor, AppZero CEO and Giovanni Boschi, AppZero CTO as they clearly and briefly make the case for how we impact your business at each step in the sales cycle from initial demo and PoC through distribution, implementation, and on-going upgrades. Move your applications easily and instantaneously with technology that makes a compelling business case. Join us on Thursday, March 1st @ 1pm EST  Register now>>

More Stories By Greg O'Connor

Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.

O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

Cloud Expo Latest Stories
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution