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Antenna Software, HTML5 and Cloud Computing

AMPchroma is cloud-based, and it is the new front end for the Antenna Mobile Platform

This morning I interviewed Antenna Software's Chief Marketing and Strategy Officer, Jim Somer's about their new solution AMPchroma.  AMPchroma (AMP stands for Antenna Mobile Platform) is a cloud-based mobile management solution that is intended to address the full mobile lifecycle, in other words, allowing companies to design, build, deploy and manage a wide range of mobile asset, (including native and hybrid web-apps, mobile websites, and corporate app stores) from a single web-based console.



That is a huge challenge.  I give credit to Antenna for their ambitions.  AMPchroma is cloud-based, and it is the new front end for the Antenna Mobile Platform and all of Antenna's templates, libraries and diverse tools that they have acquired over the years.  I like the the idea of having one "unified" browser based interface for all of their tools and management consoles.  I also like Antenna's mission to help companies to "unify their mobile strategies."  I think that is going to be a big requirement now and in the future.

PSION EP10

On a side note, I have been working with SAPinsider on a new report that will be published next week titled, Mobile Outlook 2012, and in it I report that 40% of companies are leaving mobile strategy up to the different business units.  That means NO unified strategy.  That is a problem.  It will cause a lot of inefficiencies and redundancies.

Antenna is backing HTML5 in a big way.  In fact I challenged Jim to predict the number of "new" enterprise mobility applications in 2013 that will be based on HTML5.  He went out on a limb and predicted that 75% of enterprise mobility applications will be based on HTML5 in 2013.

Antenna has built its reputation on supporting the blue-collar services sector, but these days they are also focused on B2C (business to consumer) apps.

Antenna is also investing in app stores and tools to create custom app stores.

I finished the interview by asking Jim when they were going to be acquired.  For some reason he was not willing to answer that question :-)

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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