Welcome!

@CloudExpo Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Elizabeth White

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

The Three Vs of Big Data

Data-intensive computing to unify, theorize, experiment, and do simulation at scale

Big Data is a top technology trend for 2012 according to Forrester Research. The Economist said that Big Data is a new game changing asset and The Harvard Business Review termed it as a scientific revolution. Scientific Revolution? Because it is data-intensive computing to unify, theorize, experiment, and do simulation at scale.

It is also termed the Fourth Paradigm – “The techniques and technologies for such data-intensive science are so different that it is worth distinguishing data-intensive science from computational science as a new, fourth paradigm for scientific exploration.”



Big Data is when the size of the data itself becomes part of the problem. But Big Data is not just “big”. There are the 3V’s of Big Data:

  1. Volume – Terabyte records, transactions, tables, files. A Boeing Jet engine spews out 10TB of operational data for every 30 minutes they run. Hence a 4-engine Jumbo jet can create 640TB on one Atlantic crossing. Multiply that to 25,000 flights flown each day and you get the picture.
  2. Velocity – batch, near-time, real-time, streams. Today’s on-line ad serving requires 40ms to respond with a decision. Financial services need near 1MS to calculate customer scoring probabilities. Stream data, such as movies, need to  travel at high speed for proper rendering.
  3. Variety – structures, unstructured, semi-structured, and all the above in a mix. WalMart processes 1M customer transactions per hour and feeds information to a database estimated at 2.5PB (petabytes). There are old and new data sources like RFID, sensors, mobile payments, in-vehicle tracking, etc.

Because of these characteristics, traditional DBMS solutions are inadequate. Hence we have seen the growth of technologies such as Hadoop (map-reduce algorithm started at Google) mostly processing unstructured data in batch mode. New solutions are needed for realtime processing.

See my blog from last year on this subject.

More Stories By Jnan Dash

Jnan Dash is Senior Advisor at EZShield Inc., Advisor at ScaleDB and Board Member at Compassites Software Solutions. He has lived in Silicon Valley since 1979. Formerly he was the Chief Strategy Officer (Consulting) at Curl Inc., before which he spent ten years at Oracle Corporation and was the Group Vice President, Systems Architecture and Technology till 2002. He was responsible for setting Oracle's core database and application server product directions and interacted with customers worldwide in translating future needs to product plans. Before that he spent 16 years at IBM. He blogs at http://jnandash.ulitzer.com.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data types and sources.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed by some of the world's largest financial institutions. The company develops and applies innovative machine-learning technologies to big data to predict financial, economic, and world events. The team is a group of passionate technologists, mathematicians, data scientists and programmers in Silicon Valley with over 100 patents to their names. Big Data Federation was incorporated in 2015 and is ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.