Welcome!

@CloudExpo Authors: Pat Romanski, Zakia Bouachraoui, Elizabeth White, Yeshim Deniz, William Schmarzo

Related Topics: @CloudExpo

@CloudExpo: Article

Viewpoint Sets the Stage at Cirque

What Cloud Marketers Can Learn from Cirque Du Soleil

Walking across the Santa Monica pier, my senses rose to an unusually high level. The misty cool evening woke me up after a dinner with great food, new friends and fine wine.   As we approached the lit up big top, I was immediately transported to the thrilling milieu of the circus. Thoughts of lions, tigers, tight rope walkers and clowns immediately flashed through my mind. It was at once familiar as well as seductive.

Passing the ticket taker and entering the tent, the energy, anticipation and excitement was palpable.  And while the concession and souvenir stands were not much different than what you would see at any circus, something in the air said different, something said Cirque Du Soleil. Maybe it was the accents and slightly exotic appearance of the servers, register clerks and program sellers. Maybe it was the colors and smells, maybe it was magic.  I'm not sure, but that's okay, I'd already begun to move from the circus of my youth to the Cirque experience.

Entering and moving to our seats, we stared at a giant, translucent egg. Ova, the name of the show, was center stage. Next a team of exterminators entered the aisles...they began slowly pursuing butterflies and  other assorted creatures. Exit the exterminators and enter into the aisles giant crickets as well as a few fleas and spiders began to climb 8 foot flower stems on the stage.  All of this, while the big top was still less than full, and patrons continued to be seated. The stage still covered by the giant egg, remained a bit of a mystery. The stage was set, this was not your Ringling Brothers circus, it was a giant insect egg, hiding a new and exciting world yet to be discovered. The stage was set, I was ready to be amazed.

In its 25th year of thrilling audiences, Cirque has mastered the art, among many others, of creating a world view, or viewpoint, that transports audiences to new worlds, making them ready to be thrilled.  By the time the show opens, you are already a raving fan.

Viewpoint sets the stage, and gets us ready to engage our hearts and minds in the experience to come.  By building on the familiar, and transforming it into a new environment, Cirque Du Soleil does what ever marketer dreams of, it creates the perfect playing field from which to deliver against  it promise to entertain and amaze.

Cloud Computing is a new and exciting business. Linked to the familiar, but different, it is the on marketers to transport their prospects into a new world of possibilities. Those who build on the familiar, yet transport it into something new and meaningful, will be those who win the hearts and minds of new customers.

More Stories By Ken Rutsky

Ken Rutsky is a Product and Service Marketing Consultant, and has spent 20+ years in the industry, launching his first Internet services while at Netscape from 1995-99. Since then, he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Ken launched McAfee's Secure Web Protection Service, and his time as a consultant has included the launch of Nimsoft's Nimsoft On Demand service. Today, he is laser-focused on helping ISVs and start-ups understand how to bridge from the world of products to SaaS Services with their mindset, organization and go-to-market tactics. Follow him on Twitter @jayrutz, on Linkedin at http://www.linkedin.com/in/kenrutsky, and on Facebook at http://www.facebook.com/home.php#!/pages/KJR-Associates/224894750772.

CloudEXPO Stories
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, Alex Lovell-Troy, Director of Solutions Engineering at Pythian, presented a roadmap that can be leveraged by any organization to plan, analyze, evaluate, and execute on moving from configuration management tools to cloud orchestration tools. He also addressed the three major cloud vendors as well as some tools that will work with any cloud.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is being used on IBM Cloud, Amazon, and Microsoft Azure and how to gain access to these resources in the cloud... for FREE!
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. In this session, learn how today's business leaders are managing finance in the cloud and the essential steps required to get on the right path to creating an agile, efficient and future-ready business.
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure.