|By Adam Wilson||
|April 16, 2012 09:30 AM EDT||
Businesses can be transformed, sometimes through new leadership, sometimes through new market realities or business relationships. But perhaps the easiest way, for IT at least, to transform the business is by enabling the business to evolve from a data silo'd organization to a data-centric enterprise and by unleashing the power of data in new ways.
Of course, easy is a relative term, and there are substantial challenges to truly transforming a business environment and proactively supporting business needs through the use of data. These include:
- Achieving a Single Source of Truth Across all Enterprise Applications - A single, authoritative view of the customer is essential for a business to become truly customer-centric.
- Achieving an Extended View of Business-Critical Data and Its Key Relationships - Understanding the true value of each customer hinges on possessing an extended view of all critical relationships.
- Capitalizing on New Data Sources - New data is everywhere from social media data to sensor and RFID data to other types of interaction data. And it is Big Data offering big insights and big competitive advantages to those who can make the most of it in use cases such as sentiment analysis, and real-time supply chain analysis.
Why Master Data Management Hinges on Data Quality
In a recent Ovum Research study, entitled Optimizing Enterprise Applications: The Data Connection, providing a single version of the truth was ranked as the foremost challenge facing IT executives today. Gartner, meanwhile, ranks a single view of the customer/party as second only to improving reporting and analysis as a tactical master data management goal. Clearly achieving a single source of truth across applications is a top of mind concern. And the best way to accomplish this is to comprehensively manage master data across the applications.
Data quality is the lynchpin of master data management, and for obvious reasons. You do not put new wine into bad barrels unless you like expensive vinegar, and neither do you put dirty fuel into a race car unless you like losing. The very idea of having a source of "truth" hinges on its contents being high quality, thus the ability to match, cleanse and profile data as part of the master data management process is critical to the success of any master data management initiative.
Three Levels of Visibility to Transform the Business
Say you want a trusted single view of the customer. How do you go about creating this single source of truth across your many applications? A MDM hub will enable you to source the best (i.e., most correct and complete) information from all relevant applications and integrate it into a single "golden" profile. Integrated data quality capabilities within the hub ensure the data's correctness, completeness and consistency. The final step is to distribute the golden profile back to the business applications to be leveraged by users and business processes.
After achieving this single view, you can move to the second level of visibility: obtaining an extended or 360 degree customer view. This will enable you to understand your customer's key relationships such as family and business relationships and how those relationships impact your business - do I have an opportunity to cross-sell or create special offers based on these relationships?
Finally, you can progress to the third level of visibility: the complete customer view, which adds all interactions your organization has had with the customer.
Delivered in real time or near-real time, the transformative power of such views is immense. Customers can be wooed with genuinely meaningful, real time offers. Up-selling and cross-selling activities can be based on complete and up-to-the-minute customer information. The number of companies that are doing this today is not huge, but it is within the reach of most organizations and the number of empowered ones is growing fast.
Harnessing the Power of Big Interaction Data
An equally transformative power lies in new data sources, particularly Big Interaction Data. We are in the midst of an explosion of interaction data from social media, click streams, sensors and machines, call detail records and other sources. Unlike the transactional data that has been driving business processes for the past several decades, interaction data is unstructured and does not lend itself to processing in relational databases. And while transactional data started as a trickle and grew over time to a tsunami, interaction data has achieved tsunami status right out of the gate. It takes processing muscle to sift through and mine it for insights - cost-effective muscle like Hadoop environments and massively parallel processing databases. Similarly, it takes data integration muscle to manage, transform, and parse it for analytic and other processing.
Already, there are organizations in just about every industry sector, including the public sector, out in front of the pack in leveraging Big Interaction Data to attract and retain customers, more deeply and quickly understand their markets, and identify and influence their markets' influencers.
In order to gain business value from Big Interactive Data, organizations need... well, they need the "same old same old," but much, much more of it. In other words, you must have the facility to:
- Get the relevant information you need, regardless of diversity of format, volume, location, or time scale (from years to micro-seconds).
- Trust the data you will use to drive your business decisions and operations.
- Combine traditional and non-traditional data sources in new and innovative ways to drive new insights and power business processes.
- Reduce risk and improve compliance via real-time data.
This means investing in solutions that deliver trusted data on any scale, leveraging adaptive data services to meet the business needs of all projects as well as self-service integration that empowers users to obtain the information they need while IT remains in control.
While this sounds like a big order, the solutions to meet it are available. They have been for years, handling more conventional (by current standards) data management tasks, but ready and proven to scale to handle today's and tomorrow's non-conventional opportunities for maximizing the return on data.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 4, 2015 06:45 PM EDT Reads: 240
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 4, 2015 06:45 PM EDT Reads: 223
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Aug. 4, 2015 05:30 PM EDT
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 4, 2015 05:00 PM EDT Reads: 111
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 4, 2015 03:00 PM EDT Reads: 574
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 4, 2015 02:00 PM EDT Reads: 393
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Aug. 4, 2015 01:30 PM EDT
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 4, 2015 01:00 PM EDT Reads: 296
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 4, 2015 12:00 PM EDT Reads: 117
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 4, 2015 11:30 AM EDT Reads: 119
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 4, 2015 09:30 AM EDT Reads: 118
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 4, 2015 08:45 AM EDT Reads: 265
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 3, 2015 11:00 PM EDT Reads: 705
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 553
Take the Long View with Digital Transformation By @IoT2040 | @ThingsExpo #IoT #M2M #API #Microservices #InternetOfThings
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,145
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 452
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Aug. 2, 2015 11:45 AM EDT Reads: 495
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Aug. 2, 2015 09:00 AM EDT Reads: 1,721
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 352
[slides] A New Architecture for the Internet of Things By @JKirklan | @ThingsExpo @RedHatNews #IoT #M2M #InternetOfThings
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,434