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Cloud – Vision to Reality at Cloud Expo New York

Rackspace’s Duncan Rutland to discuss what organizations need to consider when contemplating a migration to the cloud

Cloud Expo New York $500 Savings here!

There is no longer any question that the cloud computing model will be the prevailing style of delivery for computing over the coming decades; Forrester Research predicts that the global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020. Greenfield application development projects can be designed from the outset to benefit from cloud computing features such as elastic scalability, automated provisioning, infrastructure level APIs, object storage services and middleware services such as message queues and key/value stores. However, for existing legacy applications the journey to cloud is not quite so straightforward.

Understanding the impact of factors such as security/compliance, application architecture, integration, the pattern of demand and operational maturity is crucial when performing a cloud feasibility assessment. Additionally, many organizations perceive cost-reduction as one of the primary benefits of adopting a cloud hosting model. In practice however, this is not always an accurate assumption. There are nuances to the financial analysis: public cloud computing is not necessarily cheaper than traditional dedicated hosting. Furthermore, there are considerations around the impact on Total Cost of Ownership (TCO), transformation/migration costs and the position of an organization with the IT life cycle.

In his session at the 10th International Cloud Expo, Duncan Rutland, Enterprise Architect at Rackspace, will explore each of these areas in order to illustrate some of the factors an organization needs to consider when contemplating a migration to the cloud.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Duncan Rutland is a cloud computing SME with 15 years of experience in IT transformation, solution architecture, requirements capture/analysis and solution delivery. He joined Rackspace Advisory Services in January 2011 as a Principal Consultant, where he is a "trusted advisor" to enterprises and helps to assess their current application landscape and formulate an effective cloud transformation strategy.

Prior to joining Rackspace, Rutland was at NTT Europe, where as Sr. Technical Architect he focused on consulting, designing and delivering enterprise hosting solutions. He was lead architect for three of NTTE's top-five accounts and was instrumental in developing deep executive level relationships. Prior to NTT, Duncan headed-up a global infrastructure team at where he spearheaded infrastructure re-engineering to facilitate an ASP model. He also consulted with a Lloyd's of London syndicate and re-architected their internal IT infrastructure. He served at Sun Microsystems during the height of the boom and Y2K transition and led a technical team at the storage vendor LaCie.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 New York, June 11-14, 2012, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo New York will attract more than 8,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo New York
Cloud Expo 2012 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo New York
Cloud Expo delegates can pre-register for Cloud Expo New York with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (, Virtualization Conference & Expo (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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