Welcome!

Cloud Expo Authors: Nicole Gorman, David Deans, Elizabeth White, Maureen O'Gara, Wiqar Chaudry

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization

Cloud Expo: Article

Cloud – Vision to Reality at Cloud Expo New York

Rackspace’s Duncan Rutland to discuss what organizations need to consider when contemplating a migration to the cloud

Cloud Expo New York $500 Savings here!

There is no longer any question that the cloud computing model will be the prevailing style of delivery for computing over the coming decades; Forrester Research predicts that the global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020. Greenfield application development projects can be designed from the outset to benefit from cloud computing features such as elastic scalability, automated provisioning, infrastructure level APIs, object storage services and middleware services such as message queues and key/value stores. However, for existing legacy applications the journey to cloud is not quite so straightforward.

Understanding the impact of factors such as security/compliance, application architecture, integration, the pattern of demand and operational maturity is crucial when performing a cloud feasibility assessment. Additionally, many organizations perceive cost-reduction as one of the primary benefits of adopting a cloud hosting model. In practice however, this is not always an accurate assumption. There are nuances to the financial analysis: public cloud computing is not necessarily cheaper than traditional dedicated hosting. Furthermore, there are considerations around the impact on Total Cost of Ownership (TCO), transformation/migration costs and the position of an organization with the IT life cycle.

In his session at the 10th International Cloud Expo, Duncan Rutland, Enterprise Architect at Rackspace, will explore each of these areas in order to illustrate some of the factors an organization needs to consider when contemplating a migration to the cloud.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Duncan Rutland is a cloud computing SME with 15 years of experience in IT transformation, solution architecture, requirements capture/analysis and solution delivery. He joined Rackspace Advisory Services in January 2011 as a Principal Consultant, where he is a "trusted advisor" to enterprises and helps to assess their current application landscape and formulate an effective cloud transformation strategy.

Prior to joining Rackspace, Rutland was at NTT Europe, where as Sr. Technical Architect he focused on consulting, designing and delivering enterprise hosting solutions. He was lead architect for three of NTTE's top-five accounts and was instrumental in developing deep executive level relationships. Prior to NTT, Duncan headed-up a global infrastructure team at Umbro.com where he spearheaded infrastructure re-engineering to facilitate an ASP model. He also consulted with a Lloyd's of London syndicate and re-architected their internal IT infrastructure. He served at Sun Microsystems during the height of the dot.com boom and Y2K transition and led a technical team at the storage vendor LaCie.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 New York, June 11-14, 2012, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo New York will attract more than 8,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo New York
Cloud Expo 2012 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo New York
Cloud Expo delegates can pre-register for Cloud Expo New York with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Elizabeth White

Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible. In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued. Cloud Computing Journal: The move ...
If zettabytes of data exist, why is less than 1% of the world’s data being analyzed today? Seasoned entrepreneur and startup CEO Radhika Subramanian believes that the inability to analyze and gain value from Big Data is that organizations are taking a services-centered approach. As the title of the session implies, Subramanian believes that the data needs to do the talking, not armies of analysts searching and querying databases. Her company has developed high-speed, advanced algorithms to autom...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...
Analyzing Hadoop jobs and speeding them up is often a tedious and time consuming effort that requires experts. In his upcoming session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Michael Kopp will be showing how proven APM techniques can be used to speed up Hadoop jobs at the core, without going through tons of log files, beyond just adding more hardware and within minutes instead of hours or days.
Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. This session will share industry best practices for deploying cloud infrastructure that maximize the benefits of cloud economics, agility and interoperability. Learn how...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...