Welcome!

@CloudExpo Authors: William Schmarzo, Elizabeth White, Dalibor Siroky, Kevin Jackson, Xenia von Wedel

Related Topics: @CloudExpo, Containers Expo Blog, Log Management

@CloudExpo: Opinion

Top 10 Ways HP Is Different and Better When It Comes to Cloud Computing

Here's why the cloud, as we now know it, is the best thing that could have happened to HP

Tuesday HP filled out its cloud computing strategy, a broad-based set of products and services, that set a date (finally!) for its public cloud debut (May 10).

See my separate earlier blog on all the news. Disclosure: HP is a long-time sponsor of my BriefingsDirect podcasts. I've come to know HP very well in the past 20 years of covering them as a journalist, analyst and content producer. And that's why I'm an unabashed booster of HP now, despite its well-documented cascade of knocks and foibles.

By waiting to tip its hand on how it will address the massive cloud opportunity, HP has clearly identified Cloud as a Business (CaaB) as the real, long-term opportunity. And HP appreciates that any way that it can propel CaaB forward for as many businesses, organizations and individuals as possible, then the more successful it will be, too.

Top 10 reasons
Here's why the cloud, as we now know it, is the best thing that could have happened to HP, and why HP is poised to excel from its unique position to grow right along with the global cloud market for many years. These are the top 10 reasons HP is different and better when it comes to cloud computing:

  1. Opportune legacy. HP is not wed to a profits-sustaining operating system platform, integration middleware platform, database platform, business applications suite, hypervisor, productivity applications suite, development framework, or any other software infrastructure that limits its ability to rapidly pursue cloud models without being hurt badly or fatally financially.

  2. HP has been ecumenical in supporting all the major operating environments, Unix, Linux, Windows -- as well as all major open-source and commercial IT stacks, middleware, virtual machines and applications suites across development and deployment longer and more broadly than any one, any where. This includes product, technology, and services. Nothing prevents HP from doing the same as other innovators arrive -- or adjusting as incumbents leave. HP's robust support of OpenStack and KVM now continues this winning score.

  3. Cloud-value software. The legacy computing software products that HP is deeply entrenched with -- application development lifecycle, testing and quality assurance, performance management, systems management, portfolio management, business services management, universal configuration management databases, enterprise service bus, SOA registry, IT financial management suite (to name a few) -- are all cloud-enablement value-adds. And HP has a long software-as-a-service (SaaS) heritage in test and development and other applications delivery. These are not millstones on the path to full cloud business model adoption, they are core competencies.

    These are not millstones on the path to full cloud business model adoption, they are core competencies.



  4. The right hardware. HP has big honking Unix and high-performance computing platforms, yes, but it bet big and rightly on energy- and space-efficient blades and x86 architecture racks, rooms, pods and advanced containers. HP saw the future rightly in virtualization for servers, storage and networking, and its various lines of converged infrastructure hardware and storage acquisitions are very-much designed of, by, and for super-efficient, fit-for-purpose uses like cloud.

  5. Non-sacred cash cows. HP has a general dependency on revenue from PCs and printers, for sure. But, unlike other cash-cow dependencies from other large IT vendors, these are not incompatible with large, robust and ruthless cloud capitalization. PCs and printers may not be growing like they used to, but high growth in cloud businesses won't be of a zero-sum nature with traditional hardware clients either. As with item number 1 above, the interdependencies do not prohibit rapid cloud model pursuit.

  6. Security, still the top inhibitor to cloud adoption, is not a product but a process born of experience, knowledge, and implementation at many technology points. HP wisely built, bought and partnered to architect security and protection into its products and services broadly. As the role of public cloud provider as first line of defense and protection to all its users grows, HP is in excellent shape to combine security services across hybrid cloud implementations and cloud ecosystem customers.

  7. Data and unstructured information. Because HP supports many databases, commercial and open source, it can act as neutral partner in mixed environments. It's purchase of Autonomy gives it unique strength in making unstructured data as analyzed, controlled and managed as structured, relational data -- even combing the analytics value between and among them them. The business value of data is in using it at higher, combined abstractions across clouds, a role HP can do more in, but nothing should hold it back. It's already providing MySQL cloud data services.

    HP can foster the technology services and new kinds of integrator of services along a cloud business process continuum that please both enterprise costumers and vertical cloud providers.



  8. Technology services and professional services. HP, again the partner more than interloper, developed technology services that support IT, help desks, and solutions-level build support requirements, but also did not become a global systems integrator like IBM, where channel conflict and "coopetition" work against ecosystem-level synergies. It is these process synergies now -- a harmonic supply chain among partners for IT services delivery (not systems-level integration) -- that cloud providers need in order to grow. HP can foster the technology services and new kinds of integrator of services along a cloud business process continuum that please both enterprise costumers and vertical cloud providers.

  9. Management, automation, remote services. Those enterprises and small and medium businesses (SMBs) making the transition from virtualization and on-premises data centers to cloud and hybrid models want to keep their hands firmly on the knobs of their IT, but see less and less of the actual systems. Remote management, unified management, and business service management are keystones to hybrid computing, and HP is a world leader. Again, they are core competencies to advanced cloud use by both the enterprises and cloud providers. And HP's performance management insights, continuous improvement, on the cloud and business services that becomes the key differentiator.

  10. Neutrality, trust, penetration and localization. While HP is in bed with everyone in global IT ecosystems, they are not really married. The relationship with Microsoft is a perfect example. HP is large enough not to be bullied (we'll see how Oracle does with that), but not too aggressive such that HP makes enemies and loses the ability to deliver solutions to the end users because of conflict in the channel or ecosystem. Cloud of clouds services and CaaB values will depend on trust and neutrality, because the partner to the cloud providers is the partner to the users. Both need to feel right about the relationship. HP may be far ahead of all but a few companies in all but a few markets in this role.

Full cloud continuum

The breadth and depth of HP's global ambitions evident from today's news shows its intent on providing a full cloud kit continuum -- from code to countless hybrid cloud options. Most striking for me is HP's strategy of enabling cloud provisioning and benefits for any enterprise, large or small. There are as many on-ramps to cloud benefits realization as there are types of users, as there should be. Yet all the cloud providers need to be compete in their offerings, and they themselves will look to outsource that which is not core.

As Ali Shadman, vice president and chief technologist in HP's Technology Consulting group, told me, HP's cloud provider customers need to deliver Apple "iCloud-like services," and they need help to get there fast. They need help knowing how to bill and invoice, to provide security, to find the right facilities. HP then is poised to become the trusted uncle with a host of cloud strengths for these myriad cloud providers worldwide as they grow and prosper.

This is different from selling piecemeal the means to virtualized private-cloud implementations, or putting a different meter on hosted IT services. This is not one-size-fits-all cloud APIs, or Heathkits for cloud hackers. This is not cloud in a box. HP is approaching cloud adoption as a general business benefit, as a necessary step in the evolution of business as an on-demand architectural advancement. It knows that clouds themselves are made up of lots of services, and HP wants a big piece of that supply chain role -- as partner, not carnivor.

HP then becomes the trusted uncle with a host of cloud strengths for these cloud providers as they grow and prosper.

Shadman said that HP is producing the type of public cloud that appeals to serious and technical providers and enterprises, not hobbyists and -- dare I say it, Silicon Valley startups on a shoestring. This is business-to-business cloud services for established, global, regional and SMB enterprises.

HP is showing that it can have a public cloud, but still be a partner with those building their own targeted public clouds. By viewing clouds as a supply chain of services, HP seeks to empower ecosystems at most every turn, recognizing that 1,000 points of cloud variability is the new norm.

We should expect managed service providers, independent software vendors, legacy enterprise operators to all want a type of cloud that suits their needs, their heritage and best serves their end customers. They will be very careful who they align with, who they outsource their futures to.

In other words, HP is becoming a booster of cloud models for any type of organization or business or government.



Of course, HP is seeking to differentiate itself from Amazon, Google, Microsoft, IBM, Oracle, VMware, Citrix and Rackspace. It seems to be doing it through a maturity mode approach to cloud, not positioning itself as the only choice, or one size fits all. HP wants to grow the entire cloud pie. HP seems confident that if cloud adoption grows, it will grow well, too, perhaps even better.

In other words, HP is becoming a booster of cloud models for any type of organization or business or government, helping them to not only build or acquire cloud capabilities, but seeding the business and productivity rationale for cloud as a strategy … indefinitely.

This is very much like Google's original strategy over the past 10 years, that anything that propels the Web forward for as many businesses, organizations and individuals as possible, then the more successful Google will be with its search and advertising model. This has, and continues to, work well for Google. It places a higher abstraction on the mission, more than just sell more ads, but grow the whole pie.

I believe we're early enough in the cloud game that the emphasis should be on safely enabling the entire cloud enterprise, of growing the pie for everyone. It's too soon to try and carve off a platform or application lock, and expect to charge a toll for the those caught in some sort of trap. Those days may actually be coming to an end.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@CloudExpo Stories
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...