Click here to close now.

Welcome!

Cloud Expo Authors: Liz McMillan, Elizabeth White, Carmen Gonzalez, David Sprott, Irit Gillath

Related Topics: Cloud Expo, SOA & WOA, Virtualization

Cloud Expo: Article

Cloud Computing and Big Data – It’s the Applications!

An exclusive Q&A with Tom Leyden, Director of Alliances & Marketing at Amplidata

"While there is still a lot of interest in Big Data Analytics, we see an increasing focus on Big Unstructured Data," observed Tom Leyden, Director of Alliances and Marketing at Amplidata, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. And, Leyden continued, "Object storage is the new paradigm to store those massive amounts of Big Unstructured Data."

Cloud Computing Journal: Agree or disagree? - "While the IT savings aspect is compelling, the strongest benefit of cloud computing is how it enhances business agility."

Tom Leyden: While I'm not sure whether cloud actually saves IT money, business agility is for sure the biggest benefit. I believe there is a lot more to come. So far we've seen a lot of activity on the IaaS and SaaS levels but not so much on PaaS. There is not a lot of choice for developers today, especially in private clouds. Expect this to be the next wave of innovation. One example here is www.appcara.com, which enables service providers and enterprises to build a PaaS on top of any cloud. Amazon's recently announced marketplace confirms what our focus should be: applications.

Cloud Computing Journal: Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?

Leyden: Let's start with acquisitions that have not happened: Nimbula and Abiquo are still around. They are typical for-sale companies: Abiquo's Pete Malcom has a track record of selling companies to CA but he got in too late as CA had just bought 3Tera. I think this indicates the IaaS game has been played. All major players have bought what they need. There may be one or two acquisitions left in the IaaS space, but probably not a lot more.

Citrix's not so recent acquisition of cloud.com is an indication that VMware is still the company to beat in this industry. Oracle hasn't made their cloud mind up yet; Microsoft took a slightly different approach, so Citrix is in good shape. CloudStack has a long way to go to even look like a threat to VMware but they are focusing on the right stuff: applications.

Cloud Computing Journal: In its recent "Sizing the Cloud" report Forrester Research said it expects the global cloud computing market to reach $241BN in 2020 compared to $40.7BN in 2010 - is that kind of rapid growth trajectory being reflected in your own company or in your view is the Forrester number a tad over-optimistic?

Leyden: This depends a lot on what you consider cloud. In the storage industry, for example, we are seeing the start of a paradigm shift from file-based storage to object storage (no file system, a programmable REST API, cloud storage). This is probably just one phenomenon that is added to these numbers. Most enterprises still run on legacy applications for the most part. As the shift is turning to applications in the cloud, we will probably see a big wave of migrations of legacy applications to the cloud, especially as object storage helps facilitate this. How do we explain a factor 6 growth for the cloud industry? Applications.

Cloud Computing Journal: Which do you think is the most important cloud computing standard still to tackle?

Leyden: A standard REST API, especially in the storage industry, is a hot topic: Which REST API should object storage vendors embrace? Vendors are still holding off, but fortunately that is not slowing down the rise of object storage. Many companies understand that file systems will eventually not scale and become obsolete. The role of the file system is taken over by ... applications.

Cloud Computing Journal: Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?

Leyden: Because cloud computing is getting old, the recession is not over and the industry needs a new hype? No seriously, I'd like to refer to one of my blog articles. Analysts expect data storage to grow with a factor 30 over the next decade. Eighty percent of that is unstructured data. Parallel to Big Data Analytics, the massive amount of unstructured data we are all generating is now called Big Unstructured Data. There is a lot of value in that. While there is still a lot of interest in Big Data Analytics, we see an increasing focus on Big Unstructured Data. Companies are turning dead tape archives into live disk archives and investigating ways to actively use the archives (rather than just spending money on tape and not accessing the data ever). A key technology here is erasure coding; an alternative to RAID that provides much more reliability with a lot less overhead and at a much lower cost in general. As mentioned before, object storage is the new paradigm to store those massive amounts of Big Unstructured Data. On its turn, Object Storage enables ... the applications.

Cloud Computing Journal: Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?

Leyden: As mentioned in the previous question, there is a lot more than Big Data Analytics. Analytics and Big Unstructured Data are the two main categories, but there are a lot of subcategories. There is, for example, Big Science Data, which refers to genomics research projects for example (both analytics and unstructured). Then there is also Big Data Enterprise, mostly the massive amounts of documents and other unstructured data that is generated by companies. Big Data Entertainment refers to the huge amount of data in the film industry. Improved film quality has a big impact on storage requirements. And then there is Big Data Streams, which refers to large volumes of data generated by cloud applications such as Twitter and Facebook. Yes, again, it's the applications.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization mod...
FedRAMP is mandatory for government cloud deployments and businesses need to comply in order to provide services for federal engagements. In his session at 16th Cloud Expo, Abel Sussman, Director for Coalfire Public Sector practice, will review the Federal Risk and Authorization Management Program (FedRAMP) process and provide advice on overcoming common compliance obstacles.
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from me...
Red Hat has launched the Red Hat Cloud Innovation Practice, a new global team of experts that will assist companies with more quickly on-ramping to the cloud. They will do this by providing solutions and services such as validated designs with reference architectures and agile methodology consulting, training, and support. The Red Hat Cloud Innovation Practice is born out of the integration of technology and engineering expertise gained through the company’s 2014 acquisitions of leading Ceph s...
IBM has announced that SoftLayer will offer OpenPOWER-based servers as part of its portfolio of cloud-based services. With the new offering, clients will be able to select OpenPOWER-based “bare metal” servers when configuring their cloud-based IT infrastructure from SoftLayer, an IBM company. Leveraging the OpenPOWER Foundation design concept, the servers were developed to help clients better manage data-intensive workloads on public and private clouds. Increasingly cloud technologies, bot...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, will demonstrate the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He will discuss from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT ...