Welcome!

@CloudExpo Authors: Shelly Palmer, Yeshim Deniz, Elizabeth White, Dynatrace Blog, Liz McMillan

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: Article

Cloud Computing and Big Data – It’s the Applications!

An exclusive Q&A with Tom Leyden, Director of Alliances & Marketing at Amplidata

"While there is still a lot of interest in Big Data Analytics, we see an increasing focus on Big Unstructured Data," observed Tom Leyden, Director of Alliances and Marketing at Amplidata, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. And, Leyden continued, "Object storage is the new paradigm to store those massive amounts of Big Unstructured Data."

Cloud Computing Journal: Agree or disagree? - "While the IT savings aspect is compelling, the strongest benefit of cloud computing is how it enhances business agility."

Tom Leyden: While I'm not sure whether cloud actually saves IT money, business agility is for sure the biggest benefit. I believe there is a lot more to come. So far we've seen a lot of activity on the IaaS and SaaS levels but not so much on PaaS. There is not a lot of choice for developers today, especially in private clouds. Expect this to be the next wave of innovation. One example here is www.appcara.com, which enables service providers and enterprises to build a PaaS on top of any cloud. Amazon's recently announced marketplace confirms what our focus should be: applications.

Cloud Computing Journal: Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?

Leyden: Let's start with acquisitions that have not happened: Nimbula and Abiquo are still around. They are typical for-sale companies: Abiquo's Pete Malcom has a track record of selling companies to CA but he got in too late as CA had just bought 3Tera. I think this indicates the IaaS game has been played. All major players have bought what they need. There may be one or two acquisitions left in the IaaS space, but probably not a lot more.

Citrix's not so recent acquisition of cloud.com is an indication that VMware is still the company to beat in this industry. Oracle hasn't made their cloud mind up yet; Microsoft took a slightly different approach, so Citrix is in good shape. CloudStack has a long way to go to even look like a threat to VMware but they are focusing on the right stuff: applications.

Cloud Computing Journal: In its recent "Sizing the Cloud" report Forrester Research said it expects the global cloud computing market to reach $241BN in 2020 compared to $40.7BN in 2010 - is that kind of rapid growth trajectory being reflected in your own company or in your view is the Forrester number a tad over-optimistic?

Leyden: This depends a lot on what you consider cloud. In the storage industry, for example, we are seeing the start of a paradigm shift from file-based storage to object storage (no file system, a programmable REST API, cloud storage). This is probably just one phenomenon that is added to these numbers. Most enterprises still run on legacy applications for the most part. As the shift is turning to applications in the cloud, we will probably see a big wave of migrations of legacy applications to the cloud, especially as object storage helps facilitate this. How do we explain a factor 6 growth for the cloud industry? Applications.

Cloud Computing Journal: Which do you think is the most important cloud computing standard still to tackle?

Leyden: A standard REST API, especially in the storage industry, is a hot topic: Which REST API should object storage vendors embrace? Vendors are still holding off, but fortunately that is not slowing down the rise of object storage. Many companies understand that file systems will eventually not scale and become obsolete. The role of the file system is taken over by ... applications.

Cloud Computing Journal: Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?

Leyden: Because cloud computing is getting old, the recession is not over and the industry needs a new hype? No seriously, I'd like to refer to one of my blog articles. Analysts expect data storage to grow with a factor 30 over the next decade. Eighty percent of that is unstructured data. Parallel to Big Data Analytics, the massive amount of unstructured data we are all generating is now called Big Unstructured Data. There is a lot of value in that. While there is still a lot of interest in Big Data Analytics, we see an increasing focus on Big Unstructured Data. Companies are turning dead tape archives into live disk archives and investigating ways to actively use the archives (rather than just spending money on tape and not accessing the data ever). A key technology here is erasure coding; an alternative to RAID that provides much more reliability with a lot less overhead and at a much lower cost in general. As mentioned before, object storage is the new paradigm to store those massive amounts of Big Unstructured Data. On its turn, Object Storage enables ... the applications.

Cloud Computing Journal: Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?

Leyden: As mentioned in the previous question, there is a lot more than Big Data Analytics. Analytics and Big Unstructured Data are the two main categories, but there are a lot of subcategories. There is, for example, Big Science Data, which refers to genomics research projects for example (both analytics and unstructured). Then there is also Big Data Enterprise, mostly the massive amounts of documents and other unstructured data that is generated by companies. Big Data Entertainment refers to the huge amount of data in the film industry. Improved film quality has a big impact on storage requirements. And then there is Big Data Streams, which refers to large volumes of data generated by cloud applications such as Twitter and Facebook. Yes, again, it's the applications.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...