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Is AWS Marketplace an Oversimplification of the Cloud?

The cloud is not just about compute

Recently Amazon Web Services has launched the AWS Marketplace.

It is certainly a welcome move that brings all the available software on Amazon EC2 under one roof. This is especially good for ISVs to get visibility and become more accessible to potential customers.



The interface inherits the classic look and feel of Amazon shopping experience and has close resemblance to the Amazon Appstore for Android. The analysts and the media have responded very positively to this move from Amazon. While this is appreciated by the Amazon partner community, there are some facts that the AWS customers should know.

The Cloud is not just about Compute

AWS success is primarily attributed to the mature Web Services that help customers build scalable, reliable and available applications. In fact, Amazon Simple Queuing Service (SQS) and Amazon Simple Storage Service (S3) were one of the first services to be offered by Amazon before announcing the wildly successful Elastic Compute Cloud (EC2). Storage offered in the form of Amazon S3 is very popular among developers and startups to tackle the ever-growing needs of data driven applications. SQS is leveraged by many applications to decouple the dependencies and to achieve the scale of web applications.

Read the complete article at CloudStory.in

More Stories By Janakiram MSV

Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.

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