|By Jim Vogt||
|May 11, 2012 10:00 AM EDT||
About once every five years or so, the technology industry blazes a new path of innovation. The PC, the Internet, smart mobility and social networking have emerged over the past 20 plus years, delivering new technologies and business ecosystems that have fundamentally changed the world. The latest catalyst is Big Data.
Nearly every major new computing era in the past has had a hot IPO provide a catalyst for more widespread adoption of the shift. The recent Splunk IPO evokes parallels with Netscape, the company that provided the catalyst in 1995 to a wave of Internet computing for both B2C and B2B marketplaces. It ushered in a wave of new innovation and a plethora of new .com businesses. Hundreds of billions of dollars in new value was subsequently created and business environments changed forever.
Big Data refers to the enormous volume, velocity, and variety of data that exists and has the potential to be turned into business value. The challenge of Big Data is taking inhuman amounts of data and distilling it into information that human brains can use. Most businesses accumulate astronomical amounts of data - and the volume is expanding at an alarming rate. According to IDC, the volume of digital content in the world will grow to 2.7 billion terabytes in 2012, up 48% from 2011, and will reach 8 billion terabytes by 2015. 
The data flood, of course, comes from both structured corporate databases and unstructured data from Web pages, blogs, social networking messages and other sources. For example, there are now countless digital sensors worldwide in industrial equipment, automobiles, electrical meters and shipping crates. They can measure and communicate location, movement, vibration, temperature, humidity, even chemical changes in the air. Companies wield data like a weapon. Retailers, like Wal-Mart and Kohl's, analyze sales, pricing and economic, demographic and weather data to tailor product selections at particular stores and determine the timing of price markdowns. Logistics companies like UPS mine data on truck delivery times and traffic patterns to fine-tune routing.
Today, a whole ecosystem of new businesses is springing up to engage with this new reality: companies that store data; companies that mine data for insight; and companies that aggregate data to make it manageable. But it's an ecosystem that's still emerging, and its exact shape has yet to make itself clear.
One of the biggest challenges of working with Big Data is assembling it and preparing it for analysis. Different systems store data in different formats, even within the same company. Assembling, standardizing, and cleaning data of irregularities - all without scrubbing it of the information that makes it valuable - is a central challenge of this space.
Of course, Hadoop, an open source software framework derived from Google's Map Reduce and Google File System (GFS) papers, is being leveraged by several technology vendors to do just that. Hadoop maps tasks across a cluster of machines, splitting them into smaller sub-tasks, before reducing the results into one master calculation. It's really an old grid computing technique given new life in the age of cloud computing.
Hadoop is converging with other technology advances such as high-speed data analysis made possible because of parallel computing, in-memory processing, and lower cost flash memory in the form of solid state drives. The prospect of being able to process troves of data very quickly, in memory, without time-consuming forays to retrieve information stored on disk drives, is a big advance that will enable companies to assemble, sort, and analyze data much more rapidly.
For example, T-Mobile is using SAP's HANA to mine data from stores, text messages and call centers on its 30 million U.S. customers to tailor personalized deals. What used to take a week can be done in three hours with the SAP system. Organizations that can leverage this capability to make faster and more informed business decisions will have a distinct advantage over competitors.
In a short period of time, Hadoop has transitioned from relative obscurity as a consumer Internet project into the mainstream consciousness of enterprise IT. Hadoop is designed to handle mountains of unstructured data. However, as it exists, the open source code is a long way from meeting enterprise requirements for security, management, and efficiency without some serious customization. Enterprise-scale Hadoop deployments require costly IT specialists who are capable of guiding a lot of somewhat disjointed processes. That currently limits adoption to organizations with substantial IT budgets.
It will take a refined platform to enable Hadoop and its derivatives to fit into the enterprise as a complement to existing data analytics and data warehousing tools from established business process vendors like Oracle, HP, and SAP. At Zettaset, for example, we are focused on making Hadoop much more accessible to enterprises of all sizes by creating a high availability platform that takes much of the complexity out of assembling and preparing huge amounts of data for analysis. We have aggregated multiple steps into a streamlined automated process, significantly enhanced security, and are now integrating our software into an appliance which can be racked in the data center and easily managed through a user-friendly GUI.
The true value of Big Data lies in the amount of useful data that can be derived from it. The future of Big Data is therefore to do for data and analytics what Moore's Law has done for computing hardware, and exponentially increase the speed and value of business intelligence. Whether it is linking geography and retail availability, using patient data to forecast public health trends, or analyzing global climate trends, we live in a world full of data. Effectively harnessing Big Data will give businesses a whole new lens through which to see it.
- Source: "IDC Predictions 2012: Competing for 2020," December 2011
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Oct. 24, 2014 05:00 AM EDT Reads: 1,081
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 23, 2014 11:45 PM EDT Reads: 2,396
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 23, 2014 07:45 PM EDT Reads: 1,485
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 23, 2014 06:15 PM EDT Reads: 1,481
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 23, 2014 05:45 PM EDT Reads: 1,426
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,313
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,489
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,511
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,519
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,614
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,482
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,419
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 21, 2014 07:30 PM EDT Reads: 1,501
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,440
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,514
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 21, 2014 05:00 PM EDT Reads: 1,505
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,579
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Oct. 21, 2014 09:30 AM EDT Reads: 1,635
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Oct. 20, 2014 10:00 PM EDT Reads: 1,729
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 20, 2014 07:00 PM EDT Reads: 2,082