“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By Kapil Raval | Article Rating: |
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| February 19, 2013 06:30 AM EST | Reads: |
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The networking industry has gone through different waves over last 30+ years. In the '80s, the first wave was all about connecting and sharing; how to connect a computer to other peripheral devices and other computers. There were many players who developed technology and services to address that, e.g. Novell, 3Com, Sun, IBM, DEC, Nortel. Across the industry, small islands of various protocols were created with multiple gateways to bridge them.
In 90's and 00's, Cisco dominated the industry and did a brilliant job of pushing the industry towards a common approach built on Ethernet. They built a hugely successful business and ecosystem and even created new markets like VoIP on the proposition that networking should be on a common highway. We also saw isolation of networks from the rest of the IT infrastructure, in the sense that software innovations continued in the server and storage environments independent of the network area. The focus also remained on different components of the infrastructure and not on the ‘service' delivered by the combination of those infrastructure components, i.e., server, storage and network.

Now, it is all about orchestrated service delivery which requires standards-based open approach. According to Gartner reports on Emerging Technology Analysis and Key Issues for Communications Strategies, a) over 50% workloads will be virtualized by the end of 2012 thanks to Cloud computing, and b) more than 80% of traffic will be server-to-server by 2014 due to federated applications and virtualization.
In this article, I attempt to highlight why we have reached limits of current network technology, how Software Defined Networking will lead the next wave of innovations and its benefits to the IT industry. Today, network elements like switches and routers have resident software in each box. The software in the box provides intelligence using distributed algorithms to decide how each packet should be handled by it. In order for the entire network to function properly, the software in each box must work in coordination with other boxes. This approach has served us well so far.
The coordinated distributed algorithms however make it difficult to introduce a change on the fly. We have to reconfigure the embedded software on all network components (often called boxes) to implement any change. On the other hand, the wave of virtualization demands flexible, adaptive and nimble networks. This wave exposes limitations of the current networking approach, which is inflexible and protocol-heavy. As distributed algorithms are used, not one box has a global view of the network. This results in over provisioning at the time of designing and guess-work while trouble-shooting. For large cloud deployments, compute and storage environments can be virtualized and consumed easily but because of the limitations of networks, its full potential is not realized.
Typically, a network administrator spends a lot of time planning and then configuring the network components with changing business requirements and varying network traffic. Network administrators learn a lot by trial and error and the resulting expertise based on experience is limited to the experienced few.
OpenFlow History
Research students at Stanford, Berkley and other universities found it hard to experiment with their networks because the software is embedded in each switch or a router and any change has to be coordinated between vendors to make the distributed algorithms interoperable to provide the functionality they needed for research & experimentation. It is with this simple objective that the idea of OpenFlow was born. The first step that these researchers took was to develop ability to program switches, from a remote controller. The OpenFlow protocol was developed to support communication between a switch and a controller. It allows external control software to control the data path of a switch, bypassing traditional L2 and L3 protocols and associated configurations. OpenFlow protocol defines messages, such as packet-received, send-packet-out, modify-forwarding-table, and get-stats. The researchers added OpenFlow support to existing boxes and allowed OpenFlow controller to program part of Flow-Table entries for research and experimentation while rest of the box worked as before. This gave them control over switches from a controller running on a remote industry standard server. This was the start of OpenFlow which basically separated the physical or data layer from the control layer.
ONF Background
OpenFlow and SDN became quite popular in the research community and several service providers and some vendors started to see the value of this approach. Researchers from Stanford and Berkeley took the lead but Open Networking Foundation (ONF) was founded by leading providers (Google, Yahoo!, Microsoft, Facebook, Deutsche Telecom, and Verizon). Some vendors, like HP, expressed their support from the beginning. ONF is the body which defines, standardizes and enhances OpenFlow protocol. ONF has a bigger charter with SDN that goes beyond OpenFlow protocol. It promotes SDN and may standardize different parts of SDN. As a policy, vendors cannot join its board but can become members of ONF and lead some working groups. Vendors have influence over the emerging standard though they don't set the overall agenda and they don't make final decisions on what is standardized and what is not.
Another interesting point is that ONF wants to do as little standardization as possible to encourage creativity. At first it sounded a bit conflicting but ONF looks at the software industry and tries to follow it by taking its best practices. When you look at the software industry, there are fewer standards than the network industry and it has created more innovations and jobs than the network industry. The Network industry has too many protocols defined and standardized, resulting in more complexity and fewer innovations. Academicians are influencing ONF and ensuring that we don't end up with another rigid, inflexible and protocol heavy networking world. ONF has 66 members today and its membership costs $30k/year. This is relatively high compared to other such bodies and the reason could be to ensure that only genuinely interested parties become members. We know that breakthrough innovations would come from small start-ups, some of whom would find it difficult to spend so much for the annual membership. On the other hand, ONF ensures that the development made as part of their body is made available to all members at no charge or royalty etc. One would end up spending more than $30k in lawyer's fees to get the royalty arrangements sorted out.

Early Adopters
Google, Amazon, Rackspace, etc., have already implemented OpenFlow based networks, using proprietary hardware and in-house developed software. We see many new start-up focused on this new area to develop applications that leverage virtualized network. Most cloud providers manage huge data centers. "Every day Amazon Web Services (AWS) adds enough new capacity to support all of Amazon.com's global infrastructure through the company's first 5 years, when it was a $2.76 billion annual revenue enterprise" according to Jim Hamilton, their VP at large.
Google embraced OpenFlow very early on. Google's inter-datacenter production network, largest in the world by traffic, runs on OpenFlow and SDN. Google proved that OpenFlow based networks can scale and deliver its promise. The biggest use case, according to Google, for Central controllers is the fact that we can do re-routing, anticipating an event, e.g. if we know that we are introducing a new service which will lead to traffic load, we can pre-provision network in a way to best optimize infrastructure resources. If a small business, say a Flower shop, expects more traffic and compute power on a Valentine day, it is easy to have compute and storage power made available with standard virtualization technology available today. But to make network resources available on demand is challenging. This is where an OpenFlow controller controlling switches can easily provide necessary bandwidth and then tear it down or redirect the network resources for other requests. Google example is impressive but one could argue that how many enterprise customers could afford or dare to do what Google can do. Moreover, just because it made a business case for Google does not mean that it can make a business case for everyone. Each customer will have to evaluate their network, future growth requirements etc and see if there is a positive business case.
Flexibility Galore
Software Defined Networking (SDN) can help you make the network ready for Cloud-bursting as and when required. SDN opens up many possibilities. For example;
- Packet Flow redirection: There is a lot of video traffic coming from sources we trust. Security services on such traffic are not required for some applications. As security services are extremely infrastructure-hungry and CPU-intensive, passing all data to it leads to a sprawl of security devices (many IDS/ IPS, DPI appliances) to monitor traffic. With OpenFlow we can easily redirect traffic away from the costly resources for trusted traffic.
- Policy Management: Because you now have global view of the network and can control the network with software running on OpenFlow controller, defining and implementing business policies become easier, e.g. better bandwidth management: In case of excess traffic which is not anticipated, the controller can make sure to program the network in such a way that higher priority business traffic is given more resources than low priority traffic.
- Virtual Application Network: The OpenFlow controller lets us create virtual networks for different applications on one physical network, such that different applications can have different bandwidth and QoS based on their requirements, with auditable network isolation between applications and simpler compliance (a requirement for the financial industry). One can provide each customer a separate virtual domain for them to manage
- Network Security: OpenFlow can be used to make networks more secure and agile. The OpenFlow controller allows us to monitor and manage network security and
-Dynamically insert security services at any point in the network (on-demand firewall or IDS/IPS, for example)
-Monitor traffic and re-direct suspect flows for full inspection
-Combine per-flow QoS control with network management systems to leverage traffic and end-user identity information
-Dynamically detect and mitigate attacks due to infected PCs by using signature/reputation database to create rules that address specific attacks - Proprietary Appliances: It is very common today to deploy appliances in the network to deliver specific functionalities. These proprietary appliances can be replaced with an OpenFlow controller and a software application delivering the specific functionality. Communication Service Providers have a significant number of network services that can take advantage of virtualization and industry standard servers. Many application specific appliances that are running on custom ASIC (WAN optimization, Firewalls, DPI, SPAM/MAIL appliances, IDS etc) are good candidates for the SDN approach.
- As SDN matures, a couple of years down the road, more futuristic use case is to monitor traffic patterns, generate intelligence and then use the intelligence to anticipate traffic patterns and optimize available resources. Using this kind of intelligence, we can actually reduce power consumption, too. For example, if we know the usage of the network is less during the nights and early mornings, we can shut off parts of the network in such a way that we still get complete connectivity, yet not have the complete network up.
My Take
The list of use cases is growing on a daily basis and will continue to grow even faster as the pace of innovation increases. The number of new start-ups in this area is increasing rapidly. Finally, the networking field, which has been quite dull from the perspective of new innovations, is going to be more vibrant and exciting with new possibilities. Moreover, if ONF is successful in maintaining ‘Open standards', SDN will allow plug and play with multivendor products, empowering IT and Network operators to be more cost-effective and adaptive to agility requirements of a business. We will see that with SDN, the network industry will mirror the innovations and developments seen in the server and storage fields.
Some vendors want to have API's well-defined for applications to leverage OpenFlow controllers or have more protocols supported. It is prudent on the part of ONF not to define and standardize too much and let the market define what an acceptable standard is. It is important to keep OpenFlow protocol unrestricted by defining and standardizing not more than what is absolutely required. This will fuel innovations.
OpenFlow protocol is in its infancy but it has generated tremendous interest from customers, researchers as well as vendors. One can argue that it is not fully matured or ready for prime time but most agree that it will change the network industry fundamentally. It will make the industry more flexible, nimble and drive more innovations. This train has left the station while some debate that its destination is not well-defined or its ETA is not known. The hardware vendors will have to accept the fact that networking hardware will be commoditized just like servers and storage. OpenFlow/SDN, for sure, opens up opportunities for different network based applications. This is where current vendors will have to focus on to continue to play a major role in the future. Network administrators will not be spending hours reconfiguring switches and routers. They will have to get skilled on how to control, manage, test and implement changes from a central controller.
Although the OpenFlow protocol is defined, there are not many vendors in the market supporting its latest version 1.3. Moreover, there is a lack of tools to test, monitor and manage this new environment. HP and other major vendors have openly embraced OpenFlow and are investing in it. HP was one of the first major network vendors to invest in this area, with 60+ deployments of 16 different switches supporting OpenFlow. HP is also leading one of the task forces of ONF to evolve the OpenFlow protocol. With its traditional strength in IT performance & operations (test, monitor and manage) management and telecom OSS, HP is well-positioned to deliver a complete future-proof infrastructure solution, (consisting of server, storage, networking, software, security and analytics) for enterprise IT as well as telecom service providers.
Published February 19, 2013 Reads 9,193
Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Kapil Raval
Kapil Raval is an experienced technology solutions consultant with nearly 20 years of experience in the telecom industry. He thinks ‘the business’ and focuses on linking business challenges to technology solutions. He currently works for HP and drives strategic solutions in the telecom vertical.
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
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In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
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INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
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