Welcome!

@CloudExpo Authors: Ed Featherston, Rostyslav Demush, Jamie Madison, Jason Bloomberg, Greg Pierce

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud

@CloudExpo: Blog Feed Post

The Next Big Leap: Everything is a Business Service

Through the cloud, everything will be delivered as a service, from computing power to business processes to personal interaction

Since the 1970s, authors like Alvin Toffler[1], Daniel Bell[2] and John Naisbitt[3] have predicted the post-industrial society. They forecast the end of the industrial era and the dominance of services and information. This is not a new message; the entire service provider industry has reformed around this idea, and in the USA today non-manufacturing industries account for almost 90 percent of the economy. Virtually every product today has a service component to it and many products have been transformed into services.

One of the most interesting examples of this is the Amazon Kindle service which provides an integrated front end to a wide range of Amazon services. The Kindle service optimizes purchases of books plus access to library and new services and automatically synchronizes all the devices the user may use to access the services including the Kindle reader, smart phone and browser.

Amazon was a pioneer in use of Web services. They are well known for their internal policy of mandating that all Amazon systems functionality should be created as externalized services – that is ready for use directly by customers, and this has clearly been at the heart of their considerable success.

However few large enterprises are able to operate in such an agile manner. Amazon was built from the ground up to be an IT enabled business. In larger enterprises generally there is weaker connection between business and IT, plus the challenges of legacy application and infrastructure base and typically immature (application) service portfolios. And we can all observe the archetypical enterprise is becoming even more complex with pressing demands to respond to major market trends including mobile device based processes, analytics and real time business intelligence driven process behaviour. In this frenetic environment, how can we avoid purely tactical responses which simply generate more complexity and legacy?

CBDI suggested the answer to this problem over ten years ago. The basic service model provides an efficient and effective architecture that enables reusable capabilities that limit complexity and enable continuous change through separation of concerns. However to be truly effective the service model needs to be integrated into the entire business ecosystem where EVERYTHING IS A BUSINESS SERVICE where, like Amazon, all business capabilities are published as integral components of product and service delivery. To achieve this, the service model must be expanded way beyond the prevailing technology centric SOA approach and become an holistic business service centric model subsuming PEOPLE, PROCESS AND TECHNOLOGY.

Of course there will be decoupling between business services and software services; it will be vital that business services are formed from reusable, common software services that can be rapidly assembled into new business processes to allow rapid response to changing business needs.

Of course this all sounds very fine, but most readers will ask the key question “how do we manage the transformation to a service based enterprise?”  There are so many cultural, political, budgetary and legacy challenges that will stop such an endeavour in its tracks. Most business managers have already dismissed SOA as a technical exercise and remain focused on delivery of urgent business programs. Frankly this is THE CHALLENGE. We all read fine statements from F500 CIOs and CEOs who boast about their transformations, but in practice business as usual perpetuates conventional separation of business and IT.  We have to communicate this from the rooftops!

Some ten years ago CBDI defined a maturity model and roadmap approach that showed how SOA capability maturity moves through the stages of Early Learning, Applied, Integration, Enterprise and Ecosystem. Since then this methodology has been used by many large corporations worldwide, including notably Intel Corp[4]. In the Ecosystem maturity stage the service portfolio is integrated with business concepts and federated both internally and externally. However few enterprises have achieved this level of maturity. Amazon is a rare exception.

Many enterprises are embracing Cloud computing recognizing this architecture can introduce a critical level of virtualization and agility. In recent months there has been much interest in moving Cloud to the next level referred to as Everything as a Service (EaaS or XaaS).  HP, just one of the service providers making moves in this space defines this as Through the cloud, everything will be delivered as a service, from computing power to business processes to personal interactions[5].” This is a very significant advance, however we need to emphasize that Cloud EaaS is a technology centric model, and there’s considerable effort required to integrate with the broader business and IT to avoid yet more legacy.

A first step in making this level of transformation is to establish a reference architecture that is entirely service based, spanning business and IT. Frankly existing reference architecture efforts such as TOGAF, OASIS, Zachman etc are not helpful in this area. Rather the service reference architecture needs to provide a mapping to a multiplicity of (stakeholder) views identifying key elements of pattern, standard and policy to ensure appropriate levels of consistency and governance.


Each of the views should also be documented in reference architecture, enterprise architecture, solution architecture and analytics levels of abstraction. You may be wondering why analytics? This represents a further level of cross cutting solution abstraction.

As discussed the reference and enterprise architecture views should be developed to achieve the minimum necessary level of consistency relevant to the business strategy context.

Everything is a Business Service is the next big leap. Enterprises who have established effective SOA environments will be well positioned to make this move, but recognize it’s going to be yet more steps along a much longer journey than we CBDI articulated in our research 15 years ago.


[1] Future Shock
[2] The Coming of Post-Industrial Society
[3] Megatrends
[4] Service Oriented Architecture Demystified, Intel Press 2007
[5] http://www.hp.com/hpinfo/initiatives/eaas/index.html

More Stories By David Sprott

David Sprott is a consultant, researcher and educator specializing in service oriented architecture, application modernization and cloud computing. Since 1997 David founded and led the well known think tank CBDI Forum providing unique research and guidance around loose coupled architecture, technologies and practices to F5000 companies and governments worldwide. As CEO of Everware-CBDI International a UK based corporation, he directs the global research and international consulting operations of the leading independent advisors on Service Oriented Application Modernization.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...