Welcome!

@CloudExpo Authors: Pat Romanski, William Schmarzo, Stefana Muller, Elizabeth White, Karthick Viswanathan

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud

@CloudExpo: Blog Feed Post

The Next Big Leap: Everything is a Business Service

Through the cloud, everything will be delivered as a service, from computing power to business processes to personal interaction

Since the 1970s, authors like Alvin Toffler[1], Daniel Bell[2] and John Naisbitt[3] have predicted the post-industrial society. They forecast the end of the industrial era and the dominance of services and information. This is not a new message; the entire service provider industry has reformed around this idea, and in the USA today non-manufacturing industries account for almost 90 percent of the economy. Virtually every product today has a service component to it and many products have been transformed into services.

One of the most interesting examples of this is the Amazon Kindle service which provides an integrated front end to a wide range of Amazon services. The Kindle service optimizes purchases of books plus access to library and new services and automatically synchronizes all the devices the user may use to access the services including the Kindle reader, smart phone and browser.

Amazon was a pioneer in use of Web services. They are well known for their internal policy of mandating that all Amazon systems functionality should be created as externalized services – that is ready for use directly by customers, and this has clearly been at the heart of their considerable success.

However few large enterprises are able to operate in such an agile manner. Amazon was built from the ground up to be an IT enabled business. In larger enterprises generally there is weaker connection between business and IT, plus the challenges of legacy application and infrastructure base and typically immature (application) service portfolios. And we can all observe the archetypical enterprise is becoming even more complex with pressing demands to respond to major market trends including mobile device based processes, analytics and real time business intelligence driven process behaviour. In this frenetic environment, how can we avoid purely tactical responses which simply generate more complexity and legacy?

CBDI suggested the answer to this problem over ten years ago. The basic service model provides an efficient and effective architecture that enables reusable capabilities that limit complexity and enable continuous change through separation of concerns. However to be truly effective the service model needs to be integrated into the entire business ecosystem where EVERYTHING IS A BUSINESS SERVICE where, like Amazon, all business capabilities are published as integral components of product and service delivery. To achieve this, the service model must be expanded way beyond the prevailing technology centric SOA approach and become an holistic business service centric model subsuming PEOPLE, PROCESS AND TECHNOLOGY.

Of course there will be decoupling between business services and software services; it will be vital that business services are formed from reusable, common software services that can be rapidly assembled into new business processes to allow rapid response to changing business needs.

Of course this all sounds very fine, but most readers will ask the key question “how do we manage the transformation to a service based enterprise?”  There are so many cultural, political, budgetary and legacy challenges that will stop such an endeavour in its tracks. Most business managers have already dismissed SOA as a technical exercise and remain focused on delivery of urgent business programs. Frankly this is THE CHALLENGE. We all read fine statements from F500 CIOs and CEOs who boast about their transformations, but in practice business as usual perpetuates conventional separation of business and IT.  We have to communicate this from the rooftops!

Some ten years ago CBDI defined a maturity model and roadmap approach that showed how SOA capability maturity moves through the stages of Early Learning, Applied, Integration, Enterprise and Ecosystem. Since then this methodology has been used by many large corporations worldwide, including notably Intel Corp[4]. In the Ecosystem maturity stage the service portfolio is integrated with business concepts and federated both internally and externally. However few enterprises have achieved this level of maturity. Amazon is a rare exception. Many enterprises are embracing Cloud computing recognizing this architecture can introduce a critical level of virtualization and agility. In recent months there has been much interest in moving Cloud to the next level referred to as Everything as a Service (EaaS or XaaS).  HP, just one of the service providers making moves in this space defines this as Through the cloud, everything will be delivered as a service, from computing power to business processes to personal interactions[5].” This is a very significant advance, however we need to emphasize that Cloud EaaS is a technology centric model, and there’s considerable effort required to integrate with the broader business and IT to avoid yet more legacy.

A first step in making this level of transformation is to establish a reference architecture that is entirely service based, spanning business and IT. Frankly existing reference architecture efforts such as TOGAF, OASIS, Zachman etc are not helpful in this area. Rather the service reference architecture needs to provide a mapping to a multiplicity of (stakeholder) views identifying key elements of pattern, standard and policy to ensure appropriate levels of consistency and governance.


Each of the views should also be documented in reference architecture, enterprise architecture, solution architecture and analytics levels of abstraction. You may be wondering why analytics? This represents a further level of cross cutting solution abstraction.

As discussed the reference and enterprise architecture views should be developed to achieve the minimum necessary level of consistency relevant to the business strategy context.

Everything is a Business Service is the next big leap. Enterprises who have established effective SOA environments will be well positioned to make this move, but recognize it’s going to be yet more steps along a much longer journey than we CBDI articulated in our research 15 years ago.


[1] Future Shock
[2] The Coming of Post-Industrial Society
[3] Megatrends
[4] Service Oriented Architecture Demystified, Intel Press 2007
[5] http://www.hp.com/hpinfo/initiatives/eaas/index.html

More Stories By David Sprott

David Sprott is a consultant, researcher and educator specializing in service oriented architecture, application modernization and cloud computing. Since 1997 David founded and led the well known think tank CBDI Forum providing unique research and guidance around loose coupled architecture, technologies and practices to F5000 companies and governments worldwide. As CEO of Everware-CBDI International a UK based corporation, he directs the global research and international consulting operations of the leading independent advisors on Service Oriented Application Modernization.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is being used on IBM Cloud, Amazon, and Microsoft Azure and how to gain access to these resources in the cloud... for FREE!
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, shared success stories from a few folks who have already started using VM-aware storage. By managing storage operations at the VM-level, they’ve been able to solve their most vexing storage problems, and create infrastructures that scale to meet the needs of their applications. Best of all, they’ve got predictable, manageable storage performance – at a level conventional storage can’t match. ...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and storage creates a platform for consolidation, migration and enabling digital transformation.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addressed the challenges of scaling document repositories to this level; architectural approaches for coordinating data; search and storage technologies, Solr, and Amazon storage and database technologies; the breadth of use cases that modern content systems need to support; how to support user applications that require subsecond response times.