Welcome!

@CloudExpo Authors: Zakia Bouachraoui, Yeshim Deniz, Liz McMillan, Carmen Gonzalez, Elizabeth White

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud

@CloudExpo: Blog Feed Post

Cloud and the Clichéd Vendor Lock-in

Vendor lock-in” still remains a hurdle that the technical sales rep has to go through

I started my career in late 90s selling Microsoft Application Platform that included the servers and the developer tools. One of the most common customer objections that I used to handle was “vendor lock-in”. Every time I pitched MS SQL Server or Visual Basic, the immediate concern from the customers was getting locked into the Microsoft platform.

A decade later, “Vendor lock-in” still remains a hurdle that the technical sales rep has to go through. But the landscape has changed significantly. Now the vendor lock-in argument has shifted to the Cloud. I often hear lock-in in the context of Amazon Web Services. AWS competitors use the lock-in factor to create FUD among the customers with a hope to increase their sales prospects. But how much of this is a real concern? Should businesses be really worried about getting locked into one platform?

In my opinion, every technology decision involves some level of lock-in. My Hyundai car came with an in built MP3 player that makes it difficult for me to upgrade to a better audio player. For a long time, I lived with a HTC phone that had a proprietary headphone socket that prevented me from plugging in the powerful Bose headset into it. All of us tolerate certain level of lock-in across the devices and technologies that we use.

Vendor lock-in can be avoided to a large extent in the IT world. But, it is a huge trade off between performance and portability. Let’s consider the example of Microsoft SQL Server as the database. Like most of the enterprises databases, SQL Server comes with a lot of built-in optimizations that can be exploited for enhanced performance. To leverage these optimizations, one has to encapsulate the business logic in the stored procedures written in T-SQL, which is a native SQL variant used by MS SQL Server. This gives the database developers and the DBAs a chance to extract the best possible performance from SQL Server. So, what’s the trade off here? This makes it extremely hard to move the data tier to Oracle or DB2 at a later point.

Read the original blog entry...

More Stories By Janakiram MSV

Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.

CloudEXPO Stories
FinTech Is Now Part of the CloudEXPO New York Program. Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 12-13, 2018 in New York City will find fresh new content in two new tracks called: FinTechEXPO New York Blockchain Event which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks. FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly develope...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has also co-founded five other companies including Computer Pictures Corporation - an early player in computer graphics, Pilot Software - a company that pioneered multidimensional databases for crunching large amounts of customer data for major retail companies, Faxnet - which became the world's largest provider of fax-to-email services, as well as Sonexis - a VoIP conferencing company.
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog.
Since their inception, Total Uptime has been delivering on their promise of unprecedented uptime to major brands as well as Fortune 500 corporations in the United States and around the world. Their Cloud network spans 17 countries and delivers the unique ability to seamlessly route Internet traffic from one site to the next when our customers need us to. It is built on the best SSAE 16 SOC 2 Type 2 and CSAE 3416 Datacenters and boasts an impressive line-up of Network and Transit Provider Redundancy. A back-end private network that spans the globe helps facilitate security and redundancy, key components for true Cloud architecture.
Ivo Lukas is the Founder/CEO for 24Notion. 24Notion is the first integrated marketing/digital PR & lifestyle agency with special emphasis on giving back to the global communities. With a broad understanding the art of non- traditional marketing, new media, communications and social influence. 24Notion ranked #12 in Corporate Philanthropy nominated by Portland Business Journal Book of List.