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Is PaaS a Bane or Boon to the Hosting Business?

Traditional hosters are caught in between the high-end IaaS providers and low-end PaaS providers

At the WPC, Microsoft has announced that it is now bringing a subset of Windows Azure features to Windows Server to enable hosters offer Cloud capabilities to their customers. With Cloud competing with hosting business, is there a scope for the traditional hosters to sustain their business?

Businesses are now overwhelmed with the hosting options that are available to them. They can choose from a variety of options from running their web applications in a tiny VM offered for free by many IaaS providers. Organizations with IT teams that are confident of managing the infrastructure are opting to spin a VM on the Cloud and run their web application on it. Developer centric businesses can also run it for free on the modern PaaS offerings like Windows Azure Websites, Heroku, Cloud Foundry or Red Hat OpenShift. With developers finding it extremely easy to push the code to any of these platforms through git and FTP, they can easily go live with their web application in no time.

Interestingly, the traditional hosters are caught in between the high-end IaaS providers and low-end PaaS providers. There is an anxiety among the hoster community on the roadmap and the future business model. Undoubtedly, Cloud is going to cannibalize hosting business. It is very clear that the hoster must embrace the Cloud to be in business.

Sensing this opportunity, VMware announced Cloud Foundry as the Open PaaS that can turn any service provider into a PaaS player. This was a smart move from VMware as they know they do not it is not easy to match the scale of Public Clouds of Amazon, Microsoft and Google. VMware’s focus is to power many Public Clouds out there than being one that will compete with AWS and Microsoft.

Read the complete article at CloudStory.in

More Stories By Janakiram MSV

Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.

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