Welcome!

@CloudExpo Authors: Ed Featherston, Rostyslav Demush, Jamie Madison, Jason Bloomberg, Greg Pierce

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Open Source Cloud, Containers Expo Blog, Agile Computing

@CloudExpo: Blog Feed Post

In Technology, It's About 10 Years, Not 100 Years

There's another problem with the 100 year concept - it's not realistic anymore

Silicon Valley is a strange anomaly in a big world. It's arguably the center of the technology universe, constantly cranking out new ideas, new products and new companies. And its residents create billions (or trillions) of dollars of revenue on the back on that technology. But Silicon Valley also has this self-belief that it's a romantic place, a modern day Camelot where the ills and evils of the world can be vanquished by spreading around magic silicon dust in just the right amounts. It looks to highlight the next 100 year company, which will cement it's place as a foundational pillar in the fabric of future global economies.

But there's a small problem with that romantic idea. That's not how the Silicon Valley DNA is wired. Regardless of whether or not people believe Silicon Valley is currently living in a bubble, its fabric is built on the creative desires of "what's next?" and not on "let's sustain this!".  In Silicon Valley, terms like "Serial Entrepreneur" are held in similar regard as "Doctor" or "Professor".  Nobody in Silicon Valley wants to be known as a 15yr veteran of Company X, that's not cool. They want to tell stories of their stealth start-ups and their IPOs, and how even though kids may have slowed them down a little, they are still active Angel investors and just had coffee with some Stanford kids that could be the next Google.

There's another problem with the 100 year concept - it's not realistic anymore, for almost any company, and especially in technology. The old standards of GE, General Motors, US Steel, P&G were created as a time when the opportunities were there to find, build and create "new", because major elements of society were either non-existant or lacking. Transportation infrastructure, population booms, population shifts, high-speed communications, etc. Now the next-generation of start-ups are looking to "fix the old way". Fixing things is fine, but by leveraging technology to fix it, it almost always removes segments of the value-chain that were critical to allow those 100yr companies to survive as long as they did. When you remove the barriers to entry, it's easier to deliver value to the market quicker, but it's also much easier to get disrupted by the next start-up that thinks your concepts "need to be fixed".  Your business may be one $0.99 app away from being inconsequential.

No, I think we'll find that the new standard to measure companies will not be 100yrs, but rather in 10yr increments. 10yrs is (roughly) the amount of time it now takes a new technology trend to begin, gain traction, endure criticism, rapidly grow and then hit an inflection point of either technology or business model disruption. The technology trends can be managed through shifting of R&D budgets or acquisitions, but managing through a business model shift is the real test of being a 10yr or 20yr company. 10yr alumni like Google, Facebook and VMware are trying to figure it out now, and their 30-40yr competition (Oracle, Cisco, Microsoft, EMC) are trying to figure out if they will be around as leaders or followers for the next 10yrs.

  • Proprietary vs. Open-Source.
  • Packaged vs. *as-a-Service.
  • Freemium vs. Ad-Supported.
  • Application vs. Platform.
  • Producer, Competitor or Coopetition.

We discussed some of this on a recent The Cloudcast (.net) with analyst Ben Kepes, as it related to Cloud Computing companies.

So why is any of this relevant? On one hand, as someone responsible for technology strategy (in IT, as a vendor, as an investor), it lets you plot trends against a 10yr timeline.

  • How old is a current trend? Has the next trend begun to emerge?
  • How old is the current segment leader vs. a new start-up?
  • How long has the business model of the current trend existed? Does it have a disruptive model yet?
  • How close are you to having to seriously face a business model change? Can a new technology trend help catalyze that change?
  • What does participation or lack of participation in this trend mean for your business? Is it required, nice-to-have or a or distraction?

On the other hand, even if the elaborate value-chains that created the 100yr companies of the past probably can't be repeated, it highlights that having breadth of platform does provide you with a much better opportunity for success in the current (or next) 10yr cycle. Changing technology is the easy part. Having to also change people/perception and process makes a much larger impact on either consumer or business decisions.

Subscribe the romantic novels of Silicon Valley if you wish, they make for fine tales of napkins-to-NetJets stories. But more importantly, align your strategic technology clocks to those 10yr time cycles. They'll not only tell you the pulse of tech-du-jour, but will help you decide where to place those next bets to "fix the old ways" with magic silicon dust.

Read the original blog entry...

More Stories By Brian Gracely

A 20 year technology veteran, Brian Gracely is VP of product management at Virtustream. He holds a CCIE #3077 and an MBA from Wake Forest University.

Throughout his career Brian has led Cisco, NetApp, EMC and Virtustream into emerging markets and through technology transitions. An active participant in the virtualization and cloud computing communities, his industry viewpoints and writing can also be found on Twitter @bgracely, on his blog Clouds of Change and his podcast The Cloudcast (.net). He is a VMware vExpert and was named a "Top 100" Cloud Computing blogger by Cloud Computing Journal.

@CloudExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...