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Cloud Expo: How Does My Enterprise API Platform Differ from Facebook?

SOA Software VP Corey Scobie to show how businesses are harnessing the power of APIs

Cloud Expo Silicon Valley $500 Savings here!

The API Economy is here. Enterprises are making business applications available through APIs to drive business growth and expose new opportunities. The business landscape is being reshaped as dramatically as it was during the rush to create an Internet presence with a web site in the late 90s. APIs are becoming the primary way that businesses interact with their customers, reach new markets, and provide the global app development community with the tools to deliver innovative new business capabilities to customers.

In his session at the 11th International Cloud Expo, Corey Scobie, VP of Technology of SOA Software, will show how businesses are harnessing the power of APIs to reach new customers and markets. He will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.

  • A brief history of the API
  • How to use APIs to make money, save money, build brand
  • "Appification" and the innovation model of the open API
  • API management nuts and bolts, and best practices
  • Why Community is so important
  • Some great examples of companies doing it right

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Corey Scobie is Vice President, Technology for SOA Software. Working in the CTO office, he acts as the primary executive liaison between SOA Software's customer relationships and their product/technology strategy. He brings a wealth knowledge and practical experience in the areas of SOA foundation, enterprise integration technology and patterns, and the building and scaling of massive middleware solutions that power many of today's Global 1000 businesses.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 Silicon Valley, November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Javits Center in New York City, NY, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo Silicon Valley will attract more than 10,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Silicon Valley
Cloud Expo 2012 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo Silicon Valley
Cloud Expo delegates can pre-register for Cloud Expo Silicon Valley with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (, Big Data Expo (, Virtualization Conference & Expo (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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