Welcome!

Cloud Expo Authors: Jerry Melnick, Liz McMillan, Esmeralda Swartz, Roger Strukhoff, Michelle Drolet

Related Topics: Cloud Expo, Web 2.0

Cloud Expo: Blog Feed Post

Clouducation 101: Consumers, Web Developers & Businesses

Like Salesforce, PaaS services are scalable – you pay for what you utilize

By Salvatore Poliandro, FortressITX Dir. Of Datacenter Operations

Let’s recap: In the past two weeks we have covered the following material:

  • Who I am
  • What my background is
  • Why I love everything IT
  • What the Cloud is
    • What the Public Cloud is
    • What the Private Cloud is
    • What the Hybrid Cloud is



It’s a lot. As such, if you need a refresher, here is Clouducation 101: Hi! I’m Sal and Clouducation 101 pt 2: What is the Cloud?

Last week I ended with a question: How does the Cloud affect me as a consumer, as a business owner and as someone working for a business – ex. a mobile app developer? Let’s jump right in.

How does the Cloud affect me as a:

-          Consumer

As a private consumer you have options within the Cloud. For the normal person the Cloud means a variety of Internet based services are at your fingertips; some of those services are free and some are not. It should be noted, the vast majority of private consumers use the Public Cloud.


For example everyone uses a personal email client. From Yahoo Mail, to MSN Hotmail to Google’s Gmail, everyone uses a personal email client. Whether you know it or not, by using that personal email client you love so much, you are tapping into the power of the Cloud. By using a service like Gmail, you are accessing email services provided to by a host company (Google in this case) which stores all your data in a Google Datacenter and makes it available to you via the Internet. This type of service, known as SaaS (Software-as-a-Service) is as it sounds – it is software supplied by a host company to consumers via the Internet. Again, you might not think about it but all of the most popular email solutions are all Cloud based SaaS.

So let’s dig a bit deeper than free email Cloud solutions. Sure you like sending email and keeping in contact but you also like to be entertained. For this you need to spend a little bit of money – let’s say ten dollars per month. Ten bucks per month isn’t a lot yet it grants you access to the collected works of the entire film world. That’s right, for ten bucks a month you can stream as many movies and television shows you desire straight to your laptop or mobile device with a little SaaS called Netflix. For the vast majority of people, Netflix is the most publicized form of the Cloud. It is SaaS. Netflix, like Gmail, stores all their data in a controlled datacenter and streams it to consumers via the Internet. The only difference between Gmail and Netflix is Netflix charges for their Cloud based solution. Communication is free, Russell Crowe is not.

So, we have communication and entertainment covered but you are more than those two things. You have a job. Maybe you run a company. This brings me to our next section:

How does the Cloud affect me as a:

-          Business Owner

So, you operate your own business. For argument sake, let’s say you operate a domestic shipping company operating out of NYC yet dealing with clients all over the country. To run that company you need certain tools to track clients, add them to newsletter mailing lists, maintain all financial contracts etc. You need what is undoubtedly the most popular business Cloud solution, Salesforce.

Salesforce has revolutionized how companies do business. It has taken the entire on paper model of tracking a client and digitized it on a virtual platform. Every interaction you as a company have with a client can be tracked and stored via Salesforce. Just like Gmail and Netflix, Salesforce is SaaS. The information is kept in an offsite datacenter accessible via the Internet. Moreover, like Netflix, Salesforce costs money on a monthly basis. The service will run anywhere from $5 per month to $250 per month. The range in price brings in a concept I have not touched on yet in this article – scalability. Like Netflix, you can choose how much of the service you want to use on a monthly basis. This ability to choose and constantly change is the definition of scalable. You pay for what you use. End of story.

As a small to medium size business owner the Cloud has provided you with the tools you need to run your business the way you want to. However, to fully get the job done, your employees also need the proper tools to develop web applications and constantly perfect your company website. Traditionally, this meant constantly buying new software on an annual basis so your onsite web dev could continue to do his job with the most up-to-date technology on the market today; it goes without saying this yearly expenditure was expensive. Well, luckily for you, this is no longer the case because you have PaaS on your side.

How does the Cloud affect me as an:

-          Employee

As a web developer you need the tools to keep your company website running and to further develop your company online presence. To get this done, you need PaaS.

PaaS (Platform-as-a-Service) is the Cloud’s answer to onsite annually paid for web dev tools. PaaS is software tools (operating systems, storage, hardware) hosted by a Cloud provider which can be utilized for a determined fee. The solution allows web developers to access tools via the internet to create applications, programs, software etc. Prominent examples of PaaS are GoogleApps, Force.com, Bungee Connect, LongJump and WavemMaker. The benefits of PaaS are simple:

  1. Create and develop applications, programs, software, mobile apps anywhere there is an Internet connection.
  2. Web dev’s can test created applications via the Internet before they go live in a .dev environment.
  3. OS features can be altered and patched with great frequency by the provider
  4. Real time collaboration between web dev’s regardless of geographic location
  5. Shorten ENV (Environment Variables) setup and IDE (Integrated Development Environment) timescale.

The shortening of ENV setup and IDE timescale is important to note. Normally the time spent setting up ENV and IDE is spent as boring downtime in which nothing happens aside from the setting up process. For the web dev, this time is a nonproductive period which is almost never accounted for by a non dev manager who has tasks and goals to meet. The importance of eliminating this start period is simple: as a web dev you are expected to simply open up a notepad and start coding. Your boss expects this. By drastically shortening ENV setup and the IDE timescale, you can get to your coding responsibilities and keep your boss happy at the same time.

Like Salesforce, PaaS services are scalable – you pay for what you utilize. Although the vast majority of employees are not concerned with the cost of the services he/she uses to get the job done, for the small business owner, PaaS i.e. the Cloud, provides an easy and cost effective solution to constantly purchasing new software development tools.

Now that we have that down, it’s important that we begin to talk about more real world applications of the Cloud as they pertain to the hosting business. To do this, next week’s entry will aim to answer the following question:

Can the Cloud save you time while managing your web hosting company?

See you in a week.

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Are you interested in accelerating innovation, simplifying deployments, reducing complexity, and lowering development costs? The cloud is changing the face of application development and deployment, with enterprise-grade infrastructure and platform services making it possible for you to build and rapidly scale enterprise applications. In his session at 14th Cloud Expo, Gene Eun, Sr. Director, Oracle Cloud at Oracle, will discuss the latest solutions and strategies for application developers and enterprise IT organizations to leverage Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to build and deploy modern business applications in the cloud.
Hybrid cloud refers to the federation of a public and private cloud environment for the purpose of extending the elastic and flexibility of compute, storage and network capabilities, in an on-demand, pay-as-you go basis. The hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public cloud computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities. Hybrid cloud environments involve complex management challenges. First, organizations struggle to maintain control over the resources that lie outside of their managed IT scope. They also need greater infrastructure visibility to help reduce maintenance costs and ensure that their company data and resources are properly handled and secured.