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@CloudExpo Authors: Pat Romanski, Elizabeth White, Sujoy Sen, Liz McMillan, Kevin Benedict

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Kevin Benedict's What's New in HTML5 - Week of September 16, 2012


I read an article by one of Facebook's developers this morning in which he discussed their challenges with HTML5.  He called for additional browser tools that would help with debugging HTML5 apps and hardware issues, especially in the area of tracking down memory problems.  It seems that Facebook manages so many photos and other media in their news feeds that its HTML5 mobile app was constantly having scrolling problems due to memory and hardware issues which made for a poor user experience and a buggy app.

The Facebook developer still thinks HTML5 mobile apps will ultimately win over native, but after some time and additional features have been added to the standard.

Tylted CEO Lon Otremba feels that the adoption of HTML5 as a development platform will revolutionize how the games industry becomes mobile.  Read Original Content

Since its upgrade to HTML5, ShopNBC has exceeded expectations, with a 7 percent increase in page views and a 77 percent increase in mobile traffic.  Read Original Content

Vertical Solutions, Inc. has launched HTML5-based mobile versions of its customer relationship management and field service software solutions.  Read Original Content

Music streaming site Grooveshark has launched a new HTML5-based site.  CEO Sam Tarantino praises HTML5, stating “Thanks to technologies such as HTML5, we are able to offer our service with much better device compatibility, which will expand our user and revenue base for our partner labels and artists”.  Read Original Content

Despite the setback with Facebook rewriting its iOS app in Objective C, interest in HTML5 is still growing.  Facebook is still a supporter, with a company representative stating “Facebook is not moving away from HTML5, as we use it for our mobile site, which gets more traffic than our native apps”.   Read Original Content

YouTube uses Adobe Flash to display videos; however it is in a trial phase for HTML5 playback for some videos.  Christopher Park explains “How to Enable HTML5 in YouTube”.  Read Original Content

Ketan Anjaria, founder and CEO of app maker CardFlick notes that there are several advantages of HTML5 over native apps, but warns they come at a price.  “It's extremely easy to get updates out to everybody, you're always running the latest version, you can change things at will, you can track and analyze users a lot better. But you don't get performance. You don't get animation, and even though HTML5 says you can build on one platform and run on many, you still have to build for mobile platforms."  Read Original Content

The Open Mobile Summit will be held November 7-9, 2012 in San Francisco, and will explore the key themes of today's mobile industry, including app monetization, HTML5, mobile advertising, cross-platform brands and the cloud.  Read Original Content

A report from French group faberNovel on HTML5 and how to rethink web strategy is embedded as slides in this article from techcrunch.com “Everything You Always Wanted To Know About HTML5* (*But Were Afraid To Ask)”.  Read Original Content

Analysts at Gartner warn that HTML5 still has a long way to go in the enterprise.  “There is visible momentum around HTML5; however, as with most technologies, especially on the Web, interest is occurring primarily outside the enterprise sector--among progressive Web designers and among mobile application developers.”  Read Original Content

Facebook’s Mark Zuckerberg admitted that “the biggest mistake we made as a company was betting too much on HTML5 instead of native”, such as Apple’s native Cocoa Touch platform.  Read Original Content

According to ABI Research, 32 percent of the top iOS Apps can be built as HTML5 web apps within 18 months.  “However, in many big-ticket categories, the majority of titles are distinctly native. Games, productivity, utilities, music apps won’t have much to gain from HTML5 anytime soon”, says an ABI senior analyst.  Read Original Content

The HTML5-responsive redesign of The Chicago Tribune search pages brought “significant improvements in user experience for mobile users and sizable increases in visits to these pages”, according to Perfect Market.  Read Original Content

Mozilla has posted a new video that provides a glimpse of the new Firefox OS built using HTML5.  The video is embedded in this article “Get a Sneak Peek at Firefox OS in This New Mozilla Video” in PCWorld.  ReadOriginal Content

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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