Welcome!

Cloud Expo Authors: Carmen Gonzalez, Elizabeth White, Torben Andersen, Pat Romanski, Yeshim Deniz

Blog Feed Post

AppDynamics Pumps up the Jam in San Francisco

It’s been a week since we hosted AppJam Americas, our first North American user conference in San Francisco. With myself as master of ceremonies, and a minor wardrobe malfunction at the start (see video at the end of this post), the entire day was a huge success for us and our customers. One thing that stuck in my mind was that applications today have become way more complex to manage—and strategic monitoring has become key to mastering that complexity. Simply put, SOA+Virtualization+Big Data+Cloud+Agile != Easy.

The day started with Jyoti Bansal, our CEO and Founder outlining his vision to be the world’s #1 solution for managing modern web applications. The simple facts are that applications have become more dynamic, distributed and virtual. All of these factors have increased their operational complexity, and log files and legacy monitoring solutions are ill-suited to the task.

Jyoti then outlined our core design principles around Business Transaction Monitoring, Self-learning, intelligence and the need to keep app management simple.  He then suggested what the audience could expect from AppJam: “AppJam is about sharing knowledge, learning best practices, guiding our direction and Jamming.” (We’re pretty sure by “jamming” he meant “partying.”)

With the intro from Jyoti done, it was time for me to nose dive the stage and introduce our first customer speaker – Ariel Tsetlin from Netflix.

How Netflix Operates & Monitors in the Cloud

With 27 million customers around the world, Neflix’s growth over the past three years has been meteoric. In fact, they found that they couldn’t build data centers fast enough. Hence, they moved to the public cloud in AWS for better agility.

In his session, Ariel talked about Netflix’s architecture in the cloud and how they built their own PaaS in terms of apps and clusters on top of Amazons IaaS. One unique thing Netflix does is bake their OS, middleware, apps and monitoring agents into a single image rather than using a tool like Chef or Puppet to manage application configuration and deployment separately from the underlying OS, middleware and tools. Everything is automated and managed at the instance level, with developers given the freedom and responsibility to deploy whenever they want to. That’s pretty cool stuff when you consider that developers now manage their own capacity and auto-scaling within the Cloud.

Ariel then talked about the assumption that failure is inevitable in the Cloud, with the need to plan and design around the fact that every part of the application can and will fail at some point. Testing for failure through “monkey theory” and Netflix’s “Simian Army” allows them to simulate failure at every level of the application, from randomly killing instances to taking out entire availability zones in AWS.

From a monitoring perspective, Netflix uses internally developed tools and AppDynamics, which are also baked into their AWS images. Doing so allows developers to live and die by monitoring in production through automated alerts and problem discovery. What’s perhaps different is that Netflix focuses their monitoring at the service level (e.g. app cluster), rather than at the infrastructure level–so they’re really not interested in CPU or memory unless it’s impacting their end users or business transactions.

Finally, Ariel spoke about AppDynamics at Netflix, touching on the fact they monitor over 1 million metrics per minute across 400+ business transactions and 300+ application services, giving them proactive alerts with URL drill-down into business transaction latency and errors from self-learned baselines. Overall, it was a great session for those looking to migrate and operate their application in the Cloud.

When Big Data Meets SOA

Next up was Bob Hartley, development manager from Family Search, who gave an excellent talk about managing SOA and Big Data behind the world largest genealogy architecture. With almost 3 billion names indexed and 550+ million high resolution digital images, FamilySearch has over 20 petabytes of data which needs to be managed by their Java and Node.JS distributed architecture spanning 5,000 servers. What’s scary is that this architecture and data is growing at a rapid pace, meaning application performance and scalability is fundamental to the success of Family Search.

After a brief intro, Bob started to talk about his Big Data architecture in terms of what technologies they were using to manage search queries, images, and people records. Clusters of Apache Lucene, SOLR, and custom map-reduce combined with traditional relational database technology such as Oracle, MySQL, and Postgres.

Bob then talked about his team’s mission – to enable business agility through visibility, responsiveness, standardization, and vendor independence. At the top of this list was to provide joy for customers and stakeholders through delivering features that matter faster.

Bob also emphasized the need for repeatable, reliable and automated processes, as well as the need to monitor everything so his team could manage the performance of their SOA and Big Data application through continuous agile release cycles. Family Search has gone from a 3-month release cycle to a continuous delivery model in which changes can be deployed in just 40 minutes. That’s pretty mind blowing stuff when you consider the size and complexity of their environment!

What’s interesting is that Release != Deploy at FamilySearch; they incrementally roll out out new features to different sets of users using flags, allowing them to test and tease features before making them available to everyone. Monitoring is at the heart of their continuous release cycle, with Dev and Ops using baselines and trending to determine the impact of new features on application performance and scalability.

In terms of the evaluation process, the company looked at 20 different APM vendors over a 6 month period before finally settled on AppDynamics due to our dynamic discovery, baselining, trending, and alerting of business transactions. As Bob said, “AppDynamics gave us valuable performance data in less than one day. The closest competitors took over 2 weeks just to install their tools.”

Today, a single AppDynamics management server is used in production to monitor over 5,000 servers, 40+ application services, and 10 million business transactions a day. Since deployment, Family Search has managed to find dozens of problems they’ve had for years, and have managed to scale their application by 10x without increasing server resources. They’ve also seen MTTD drop from days to minutes and MTTR drop from months to hours and minutes.

Bob finished his talk with his lessons learned for managing SOA, Big Data and Agile applications: “Keep Architecture Simple,” “Speed of delivery is essential,” “Systems will eventually fail,” and “Working with SOA, Big Data and Agile is hard.”

How AppDynamics is accelerating DevOps culture at Edmunds.com

After lunch, John Martin, Senior Director of Production Engineering, spoke about DevOps culture at Edmunds.com and how AppDynamics has become central to driving team collaboration. After a brief architecture overview outlining his SOA environment of 30 application services, John outlined what DevOps meant to him and his team – “DevOps is really about Collaboration – the most challenging issues we faced were communication.” Openly honest and deeply passionate throughout his session, John talked about three key challenges his team faced over the years that were responsible for the move to DevOps:

1. Infrastructure Growth

2. Communication Failure

3. Go Faster & Be Efficient

In 2005 Edmunds.com had just 30 servers; by the end of this year that figure will have risen to 2,500. Through release automation using tools such as Bladelogic and Chef, John and his team are now able to perform a release in minutes versus the 8 hours it took back in 2005.

John gave an example on communication failure in which development was preparing for a major release at Edmunds.com using a new CMS platform. This release was performance-tested just two weeks prior to go-live. Unfortunately the new platform showed massive scalability limitations, causing Ops to work around the clock to over-provision resources as a tactical fix. Fortunately the release was delivered on time and the business was happy. However, they suffered as a technology organization due to finding architecture flaws so late in the game – “We needed a clear picture of what went wrong and how we were going to prevent such breakdown in future.”

Another mistake with a release in 2010 which forced a major re-think between development and operations. It was this occurrence that caused Edmunds.com to get really serious about DevOps. In fact, the technical leads got together and reorganized specialized teams within Dev and Ops to resolve deployment issues and shed pre-conceptions on who should do what.  The result was improved relationships, better tooling, and a clearer perspective on how future projects could work.

John then touched on the tools that were accelerating DevOps culture, specifically Splunk for log files and AppDynamics for application monitoring. “AppDynamics provides a way for Dev and Ops to speak the same language. We’ve saved hundreds of hours in pre-release tests and discovered many new hotspots like the performance of our inventory business transaction which increased by 111%.” In fact, within the first year, AppDynamics generated a ROI of $795,166 with year 2 savings estimated at a further $420k. John laughed, “As you can see, AppDynamics wasn’t a bad investment.”

John ended his session with 5 tips for ensuring that DevOps succeeds in an organization: Be honest, communicate early and often, educate, criticize constructively, and create champions. Overall, a great session on why DevOps is needed in today’s IT teams.

Zero to Production APM in 30 days (while sending half a billion messages per day)

The final customer session of the day came from Kevin Siminski, Director of Infrastructure Operations at ExactTarget and it was definitely worth waiting for. Kevin actually kicked off his talk by describing a weekly product tech sync meeting which he had with his COO. The meeting was full with different stakeholders from development and operations who were discussing a problem that they were currently experiencing in production.

“I literally got my laptop out, brought up the AppDynamics UI and in one minute we’d found the root cause of the problem,” Kevin said. Not a bad way to get his point across of why the value of Application Performance Management (APM) in 2012 is so important.

Kevin then gave a brief intro to ExactTarget and the challenges of powering some of the world’s top brands like Nike, BestBuy and Priceline.com. ExactTarget’s .NET messaging environment is highly virtualized with over 5,000 machines that generate north of 500 million messages per day across multiple Terabytes of databases.

Kevin then touched on the role of his global operations team and how his team’s responsibility had shifted over the last four years. “My team went from just triaging system alerts to taking a more proactive approach on how we managed emails and our business. Today my team actively collaborates with development, infrastructure and support teams.” All these teams are now focused and aligned on innovation, stability, performance and high availability.

Kevin then outlined his 30-day implementation plan for deploying AppDynamics across his entire environment using a single dedicated systems engineer and an AppDynamics SaaS management server for production. Week 1 was spent on boarding the IT-security team, reviewing config mgmt and testing agent deployment to validate network and security paths. Week 2 involved deploying agents to a few of the production IIS pools and validating data collection on the AppDynamics management server. Week 3 saw all agents pushed to every IIS pool with collection mechanism sent to disabled. The config mgmt team then took over and “owned” the deployment process for go live. Week 4 saw all services and AppDynamics agents enabled during a production change window with all metrics closely monitored throughout the week to ensure no impact or unacceptable overhead.

AppDynamics’ first mission was to monitor the ExactTarget application as it underwent an upgrade to its mission-critical database from SQL Server 2003 to 2008. It was a high-risk migration as Kevin’s team were unable to assess the full risk due to legacy application components, so with all hands on the deck they watched AppDynamics as the migration happened in real-time. As the switch was made, application calls per minute and response time remained constant but application errors began to spike. By drilling down on these errors in AppDynamics, the dev team was quickly able to locate where they were coming from and resolve the application exceptions.

Today, AppDynamics is used for DevOps collaboration and feedback loops so engineers get to see the true impact of their releases in a production environment, a process that was requested by a product VP outside of Kevin’s global operations team. Overall, Kevin relayed an incredible story of how APM can be deployed rapidly across the enterprise to achieve tangible results in just 30 days.

A nice surprising statistic that I later realized in the evening was that the total number of servers being monitored by AppDynamics across our four customer speakers was well over 20,000 nodes. Having been in the APM market for almost 10 years I’m struggling to think of another vendor with such successful large scale production deployments.

Here’s a link to the photo gallery of AppJam 2012 Americas. A big thank you to our customers for attending and we’ll see you all next year!

For those keen to see my stage nosedive here you go:

Appman.

Read the original blog entry...

More Stories By Sandi Mappic

Sandi Mappic has a passion for making apps go faster. She works with AppDynamics around the clock to help customers resolve performance pain and master application performance management. (This is AppDynamics blog feed written by several different AppDynamics bloggers.)

@CloudExpo Stories
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.