|By Maureen O'Gara||
|October 29, 2012 08:00 AM EDT||
Platfora, a start-up with an ace or two in the hole, came out of stealth mode this week with the intention of taking the finicky, balky, ornery Hadoop mainstream and disrupting the $35 billion business analytics market.
The company's aces include Andreessen Horowitz, the young VC with the seemingly Midas touch, and In-Q-Tel, the CIA's venture capital arm, which together put $7.18 million into the new venture. Both, shall we say, have some pretty interesting contacts.
Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop.
That's the fancy geek description.
Its founder Ben Werther, a former Apache Cassandra and Greenplum product strategy guy, describes the solution more trenchantly.
Hadoop, he says, is like a big cardboard box carelessly filled with Big Data. His widgetry can figure out what the data is and what it means and turn it into pictures without teams of IT staff reorganizing a data warehouse. In fact it eliminates data warehouses and ETL (extract, transform, and load) software altogether. Users can question the data right after it's collected.
Compared to what can be done now he's promising a "Hadoop for Dummies" that may mean the end of the data warehouse.
Platfora is a fundamentally different kind of BI platform. It transforms the raw data in Hadoop into interactive, in-memory BI without a traditional data warehouse and its inherent limitations. End users get a beautiful web-based analysis interface using HTML5 technology - the first of its kind.
Platfora pulls data out of Hadoop into an in-memory data processing engine, making access to the data extremely fast. It leverages Hadoop to do the heavy lifting, processing massive Big Data into highly efficient, in-memory data stores (think datamarts-on-the-fly).
The start-up's biggest innovation, however, rests with how the layers work together seamlessly. It automatically refines the in-memory data based on the questions users ask.
Werther says, "Everyone talks about the promise of Big Data, but the real innovation lies in the data agility and exploration made possible by Hadoop. Businesses want immediate answers - they can't wait days or months for insight into their own data. Unless businesses can explore and interact with this data, the promise of Hadoop is lost."
Scott Weiss, an Andreessen Horowitz general partner and a Platfora board member, says, "Platfora up-ends traditional business intelligence, unlocks the potential of Hadoop and puts the power of data in the hands of the end user."
In his opinion, "The legacy BI vendors don't have the product architecture for Hadoop or Big Data and we believe this opens the door for a new franchise to be built."
Platfora was built from the ground up to present Hadoop raw data in new ways. Its key components include:
- Unbounded In-Memory BI: Platfora's so-called Vizboards let business users build stunning interactive visualizations. Vizboards are web-based, using HTML5 canvas technology, and feature a layer for sharing and collaboration.
- High-Performance In-Memory Data Processing Engine: Using its trademarked Fractal Cache technology, Platfora's in-memory data processing engine is natively connected with Hadoop. As the core of the platform, Fractal Cache automatically refines itself without IT's intervention.
- Hadoop Data Refinery: The company's Adaptive Job Synthesis automatically builds MapReduce jobs and pushes them down to Hadoop to produce aggregated in-memory representations of the data.
Platfora works with existing clusters of machines running Cloudera, Amazon Web Services, MapR and Hortonworks although at the moment Cloudera appears to be its favorite. They're partnering.
Platfora, which has less than 30 people but growing, has the widgetry in beta with 10 Fortune 500s and Global 2000s and maybe the odd web company. Werther claims there's another 70-80 companies chomping at the bit to get in and use it. Once when he showed the stuff off, he got a standing ovation, a unique experience in his career. Nonetheless, the company's being methodical. The beta will be gradually expanded. And the widgetry should go GA round about February, upsetting folks like IBM and Oracle with its new take on taxonomy.
It will be licensed on a per-server basis and can be deployed on-premise in an enterprise data center or in the cloud.
Unlike other BI software, Platfora won't be priced by the number of users. Data analysts as well as business users across organizations will be able to access and interact with their data. The company's got this crazy democratizing idea about putting the data in the hands of people who need it most without complex and rigid foreplay.
Pre-Platfora, Hadoop's annual growth rate was expected to be more than 60% year-over-year according to IDC.
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 30, 2016 05:30 AM EDT Reads: 1,277
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 30, 2016 05:15 AM EDT Reads: 1,840
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 30, 2016 05:00 AM EDT Reads: 1,873
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 30, 2016 04:45 AM EDT Reads: 663
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 30, 2016 04:45 AM EDT Reads: 4,716
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 30, 2016 04:45 AM EDT Reads: 1,405
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 30, 2016 04:30 AM EDT Reads: 1,922
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
Sep. 30, 2016 04:00 AM EDT Reads: 4,886
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Sep. 30, 2016 03:45 AM EDT Reads: 3,079
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 03:45 AM EDT Reads: 2,239
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 30, 2016 03:15 AM EDT Reads: 1,753
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 30, 2016 03:00 AM EDT Reads: 1,937
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Sep. 30, 2016 03:00 AM EDT Reads: 1,630
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 30, 2016 02:45 AM EDT Reads: 2,444
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 30, 2016 02:15 AM EDT Reads: 1,640
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 30, 2016 02:00 AM EDT Reads: 2,084
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Sep. 30, 2016 01:45 AM EDT Reads: 2,193
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Sep. 30, 2016 01:15 AM EDT Reads: 2,972
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 30, 2016 12:45 AM EDT Reads: 2,988
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 30, 2016 12:00 AM EDT Reads: 1,683