Welcome!

Cloud Expo Authors: Bernard Golden, Roger Strukhoff, Elizabeth White, Carmen Gonzalez, Sandi Mappic

News Feed Item

Predicting human behavior based on Big Data - a gold mine for businesses and organizations

Sogeti's trend lab VINT launches its second Big Data research report "Big Social".

DAYTON, Ohio, Oct. 31, 2012 /PRNewswire/ -- VINT, the trend lab of technology services provider Sogeti, today announced its second Big Data research report. Entitled "Big Social," it aims to answer the question how organizations can predict human behavior using Big Data. By making smart and quick use of huge amounts of data, organizations are gaining ever more insight into what consumers, and citizens in general, do or don't. This insight has become so sophisticated that predictions about where individuals will be in 24 hours' time are within reach. The predictive power of Big Data can be employed in many areas, from fraud detection to identifying where the next burglary will take place to predicting the most intimate events in consumers' lives which will influence their buying behavior. According to the "Big Social" researchers, our society is on the threshold of developing billions worth of efficiencies across the economy. By launching the Big Data research reports and a corresponding digital platform, VINT has also started an active dialog to promote the sharing of Big Data expertise and experience.

(Logo:  http://photos.prnewswire.com/prnh/20101011/CL79383LOGO )

Beginning of the Big Data era
The second Big Data report by VINT outlines a world where businesses and organizations are able to predict their relations' behavior by tapping the "Big Five" data sources. The report describes these sources, which generate entirely new insights. In addition to the traditional enterprise applications as sources of data there are now at least four other data categories feeding the emerging Big Data practices of social analytics in the broadest sense of the word "social." These categories include mobile and app data, search engine data, sensor data and semantic data (such as smart metering) and of course social media data.

"We see the beginning of a trend that will be further promoted by the deployment of new technologies, from facial recognition and anonymous analytics to brain activity scanning and 'thought reading.' We are looking at billions in profits and efficiencies. Organizations are now exploring the effective deployment of Big Data and the rules surrounding data use," said VINT Director Menno van Doorn.

Predicting behavior
In the US a number of successes have been achieved with Big Data. San Francisco Police, for example, introduced preventive patrolling in certain neighborhoods. Officers are being deployed on the basis of 14 day forecasts of criminal activities in those neighborhoods. Data researchers employed by the Target retailing company can predict which customers are pregnant based on their buying behavior. According to this large chain of supermarkets their insight has led to a steep increase in sales.

Explosive data volume growth
Globally, the amount of available data has increased exponentially since 2006. More data has been generated since that year than humanity produced in its entire history up to then. The reason is that all human activities now produce so-called digital exhaust.

Menno van Doorn explained: "Society can profit by making effective and responsible use of this digital exhaust. Big Data is now seen as the driving force of the information era. You may compare it with the start of the Industrial Revolution."

VINT's Big Data platform
This second research report by VINT is a follow-up to their first report, "Creating clarity with Big Data," launched at the VINT Symposium in June 2012. At that time, VINT also launched a worldwide interactive platform to initiate an active dialog among organizations at www.sogeti.com/vint/bigdata/questions. The launch of the second report marks the second stage of this dialog aimed at social business analytics, which is the main theme of the second Big Data research report.

VINT's "Big Social" report was drafted by researchers Erik van Ommeren, Jaap Bloem, Sander Duivestein, Menno van Doorn and Thomas van Manen.

The research blog blog.vint.sogeti.com contains daily reports on Big Data trends and developments.

4 Big Data research reports
With its series of research reports VINT intends to create clarity regarding the usefulness of Big Data. Each report presents seven questions which the reader is invited to respond to. The information gathered at the digital platform and in numerous face to face conversations contributes towards the completion of all Big Data research reports. The series is to include four reports:

Report 1 – Creating clarity with Big Data
This report defines the concept of Big Data and explains the differences with other data classifications. It also examines possible applications of Big Data. Published in June 2012.

Report 2 – Big Social
This second research report answers the question how organizations predict human behavior using Big Data and social analytics. Published in October 2012.

Report 3 – Big Data & Privacy
This report offers guidelines regarding privacy regulations surrounding the use of Big Data. To be published in January 2013.

Report 4 – Big Data Business Roadmap
This final report will focus on practical applications of Big Data. Its publication is expected in Q2, 2013.

About Sogeti USA

Sogeti USA is a premier provider of information technology services to businesses and public sector organizations. Operating in 23 U.S. locations, Sogeti's business model is built on providing customers with local accountability and vast delivery expertise. Sogeti is a leader in helping clients develop, implement and manage practical IT solutions to help run their business better. With over 40 years of experience, Sogeti offers a comprehensive portfolio of services including Advisory Services, Application Development & Integration, Business Information Management, Engineering Services, Infrastructure Services and Testing Services. To learn more, visit: www.us.sogeti.com

About Sogeti

Sogeti is a leading provider of professional technology services, specializing in Application Management, Infrastructure Management, High-Tech Engineering and Testing. Working closely with its clients, Sogeti enables them to leverage technological innovation and achieve maximum results. Sogeti brings together more than 20,000 professionals in 15 countries and is present in over 100 locations in Europe, the US and India. Sogeti is a wholly-owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange. For more information please visit www.sogeti.com.

SOURCE Sogeti

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...