Welcome!

Cloud Expo Authors: Greg Ness, Bernard Golden, Roger Strukhoff, Elizabeth White, Carmen Gonzalez

Related Topics: Cloud Expo, Java, Wireless, SOA & WOA, Virtualization, Web 2.0

Cloud Expo: Article

4G World: Clouds with 1000x More Capacity

Gigabit speed to Smartphones and tablets is not a future goal; it should be a strict design spec for any network being built out

In the initial presentations at the 4G World Conference in Chicago's McCormick Place this week, several executive insights from Verizon, Nokia, Telstra, IBM, and others focus on the need to expand speeds and network capacities. One talked about the need to expand networks in order to handle 1000X the current traffic

The 4G World Conference is one of the best conferences to go to if you are concerned with the future of wireless because there are many corporate perspectives represented there. Besides hearing some of the strategic directions industry leaders are taking, you can also see a lot of the latest technology offerings in the exposition hall.

Everyone was talking about the need to move more data through the wireless networks. 4G Networks can really facilitate addressing that need.

At this point, data is being described in gigabytes of storage. One executive from Nokia said that the average data per person used is one gigabyte a day. That might be low, but it was a good talking point.

He gave a good example of gigabyte comparisons:

What Is a Gigabyte of Storage?

1 Gigabyte of storage =

2 hours of Streaming video

1 Gigabyte of storage =

200 Songs

1 Gigabyte of storage =

1,000 Digital Books

1 Gigabyte of storage =

4,000 Facebook pictures

1 Gigabyte of storage =

50,000 EMails

Need for Speed: I Knew That
Another executive at the opening sessions of the conference said that the wireless network needs to be upgraded to handle more calls that are sending and receiving video-based applications. Hmmm... tell us something we don't know.

Video traffic has been burying some of the network carriers and is also a large concern at venues with a large concentration of users, like stadiums and sport arenas.

In order to support that surge in traffic, more infrastructure is required. More "traffic demand" equals more "infrastructure demand" which equals more "capital expenditures".

The new executive buzzword seemed to be "liquid." We need "liquid network architecture". We need adaptability and "liquid" radio.

It seemed like we were hearing more buzzwords and euphemisms to disguise the real issue: The network needs to be thoroughly overhauled in order to support the explosive growth of traffic generated by smartphones, tablets, and other wireless devices that engineers did not account for in early designs.

For years, network engineers for the incumbent carriers have been very shortsighted in their designs to accommodate a geometric growth in traffic generated by smartphones and other next-generation devices, like tablets. Now, there is a rush to try to remedy that.

Several years ago, I wrote about having 1 Gigabit per second (1Gbps) speeds to the end user both on landlines as well as handheld wireless devices. Some thought that was overkill, now they wish they started engineering the network for that type of speed because that's what needed today.

What Happened to Standards?
Since the Bell System Divestiture of 1984, we have gotten away from strict standards on the network - and it shows. What consumers want out of phones and tablets is consistency. Consistency comes from adhering to strict standards on network design and delivery of services.

When I started at Bell Telephone Laboratories in the late 1970s, there was a strong focus on quality and the adherence of network-wide standards as to network design, implementation and operations. After the divestiture, some of the carriers started to go in their own directions and a strict focus on uniform standards was lost.

We are paying for that loss now as we have fallen behind and now need to catch up. What good are new applications if they cannot work properly across all carriers?

Now, there is talk of getting back to standards in order to facilitate rapid deployment of new applications and services.

Verizon offers an Innovation Program that provides access to Verizon expertise in order to collaborate to develop and deploy new services and applications. Rather than have a developer design a new application but not have them test it out on the network, Verizon will partner with a developer and take them through additional steps in order to get a new application out to incubation, rapid prototyping, product optimization and turn-key solution enablement.

It sounds more promising than the old approach of keeping everything "proprietary."

A large industry initiative, like the retail industry's recent MCX (Merchant Customer Exchange) announcement, is the perfect candidate for this type of collaboration with the carrier.

How Do We Get 1000x More Network?
Here is a simplification of what was discussed by the Nokia executive when it came to explaining how we are to get to 1000 times the capacity.

10 X

IMPROVEMENT IN SPECTRAL EFFICIENCY/ ALLOCATION

10 X

MORE SITES

(Use of small sites)

10 X

MORE EFFICIENCY

(Manage intercell interference)

As you can see, a lot was discussed in the first day of the conference. Real cloud infrastructure needs to be made up of robust, standardized components that must provide consistency to allow maximum usability and not just represent the billowing exhaust of sales executives trying to impress the crowd with smoky euphemisms.

•   •   •

Copyright 2012 - James Carlini

More Stories By James Carlini

James Carlini, MBA, a certified Infrastructure Consultant, keynote speaker and former award-winning Adjunct Professor at Northwestern University, has advised on mission-critical networks. Clients include the Chicago Mercantile Exchange, GLOBEX, and City of Chicago’s 911 Center. An expert witness in civil and federal courts on network infrastructure, he has worked with AT&T, Sprint and others.

Follow daily Carlini-isms at www.twitter.com/JAMESCARLINI

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...