Welcome!

@CloudExpo Authors: Liz McMillan, William Schmarzo, Automic Blog, Elizabeth White, Simon Hill

Blog Feed Post

UK companies struggle to deliver online customer service

Study finds businesses unable to provide answers to nearly half of basic questions online and close to quarter of businesses shut off email channel

Reading, 5 November 2012: UK consumers are being let down by second class customer service through the web, email and social media channels, according to a new study released today. 100 leading companies were evaluated on their ability to provide answers to 10 routine questions via the web as well as their speed and accuracy when responding to email. The 2012 Eptica Multichannel Customer Experience Study found that websites could only answer just over half (53%) of customer questions, while company responses to email queries has worsened since 2011. Social media use had doubled, although many still failed to integrate social media into their overall customer service strategy.

Researchers were unable to email nearly a quarter (23%) of the companies in the study, as they either had removed the opportunity for non-customers to contact them through this channel or email addresses could not be easily found. Just 39% of the 100 businesses actually managed to respond with an accurate answer via email and on average companies took 64 hours 33 minutes to successfully reply to emails - 44 hours longer than a similar study undertaken in 2011. Response times varied greatly - two companies successfully answered email questions in a superfast 19 minutes, but another took one month to reply. Overall every one of the ten sectors surveyed answered emails slower on average than in 2011.

The in-depth study, carried out by multi-channel customer interaction management software provider Eptica, found a huge chasm between best and worst - for example, fashion companies answered a creditable 75% of questions asked on their websites, while CD/DVD/Booksellers and food retailers scored a paltry 40%.

While web performance improved from 2011's average of 50% of questions answered to 2012's 53% there was a major chasm between winners and losers. Over a quarter (28%) of companies performed worse in 2012 compared to last year - despite being asked exactly the same questions, through the same channels.

"At a time when recession is putting unprecedented strain on many companies, customer service is critical if businesses want to win and retain consumers - but this study shows that many organisations are still struggling to provide basic information or answer customer emails," said Dee Roche, Global Marketing Director, Eptica. "The fact that the performance of many companies has worsened over the last twelve months is disappointing to see - poor service will simply endanger sales in today's competitive market. Customers want to be able to contact companies through their channel of choice, so businesses need to adopt a joined-up, multichannel approach if they are to meet their needs."

Many companies seemed to be more successful on one channel than others - excelling on the web but then providing poor responses to email questions. Food retailers could only answer 40% of questions asked via the web, but successfully responded to 70% of emails.

The study also researched how companies were using social media to engage and interact with their customers. On the positive side, social media use had nearly doubled, with 64 companies having Facebook pages (against 33 in 2011) and 70 with Twitter (up from 36 in 2011). However only 11% linked customer service to these social media channels - showing they are still only at the beginning of the social customer service journey.

"Social media is transforming how consumers approach customer service as it provides a megaphone for them to broadcast their complaints to the world," said Dee Roche, Global Marketing Director, Eptica. "So it is positive to see that companies are embracing this new channel - they now need to integrate it with their overall customer service strategy to deliver a joined-up approach that is both consistent and efficient."

The overall average performance masked major differences between sectors and even companies within them. For example one food retailer scored 100%, answering all ten questions successfully - but at the same time three companies in the same sector scored just two out of ten. In total 17% of organisations answered 8 or more questions, however 20% were unable to answer more than three. Only two organisations could successfully answer all ten sector-specific questions asked on their websites.

Sector2012 % answered online (position)2011 answered online (position)
Fashion Retail75% (1st)64% (1st)
Travel63% (2nd)54% (2nd)
Utilities60% (3rd)52% (4th)
Electronics Retail58% (4th)54% (2nd)
Telecoms56% (5th)42% (10th)
Consumer Electronics55% (6th)48% (6th)
Insurance48% (7th)50% (5th)
Banking41% (8th)43% (8th)
CD/DVD/Books40% (9th)43% (8th)
Food retail40% (9th)48% (6th)

2012 Eptica Multichannel Customer Experience Study methodology
In total 100 company websites across the insurance, travel, CD/DVD/book retail, food retail, electronics retail, consumer electronics manufacturers, utilities, fashion retail, telecoms and banking sectors were evaluated in three areas in Q3 2012:
1. For their ability to answer ten basic, sector-specific questions via their website, such as What is your returns policy if I change my mind after purchase? (retailers) and How do I cancel my contract? (telecoms suppliers)
2. On the speed and accuracy of their response via their email channel
3. How they integrated links to sites such as Facebook, Twitter and forums into their overall customer service strategy.

An infographic that sums up the results can be found at http://www.eptica.com/IMG/jpg/TheEpticaMultichannelCustomerExperienceStudy.jpg

The 2012 Eptica Multichannel Customer Experience Study report can be downloaded from http://www.eptica.com/Customer-Experience-Study-2012.html

-ends-

About Eptica
Eptica is the leading European multilingual solution for Customer Interaction Management including Web Self-service, Social Customer Service, Email Management, Chat, Fax-Letter- SMS and Knowledge management for Customer Service. Available on premise or SaaS, Eptica software enables website and customer service channels to improve quality of service, resolve enquiries faster, reduce costs and maximize every sales opportunity. Today more than 370 customers, including some of the world's largest brands, in 15 countries, use Eptica solutions to deliver excellent customer service at much lower cost. Eptica's customers include: Dixons, Domestic & General, Haven Holidays, Republic, Panasonic, Virgin Holidays, Capita and Ageas Insurance Solutions.

Eptica is based in the UK, France, Spain and Singapore and operates worldwide through its network of partners. Eptica was awarded the Deloitte Technology Fast 500 EMEA in 2009 for the third consecutive year. The company's continuing innovation and strong performance resulted in Eptica's inclusion in Gartner's 2011 and 2010 Magic Quadrants for Web Customer Service.

For further information, please contact:
Measures Consulting
Chris Measures +44 (0) 7976 535147/[email protected]
Uday Radia +44 (0) 7940 584161/[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.