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@CloudExpo Authors: Steve Watts, Pat Romanski, Elizabeth White, John Basso, Liz McMillan

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PivotLink Honors Retailers for Analytics Excellence

SAN FRANCISCO, CA -- (Marketwire) -- 11/07/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the winners of its 2012 Customer Excellence Awards program. The awards recognize companies with innovative Cloud analytics strategies that are delighting customers, reinventing marketing and driving business agility.

Winners include:

2012 Excellence Award - Marketing Optimization
Winner: Freshpair
Awarded to a company that has set the standard for excellence in marketing optimization. New York City-based apparel ecommerce leader Freshpair uses PivotLink Customer PerformanceMETRIX with leading marketing automation and campaign management solutions to drive high-impact, marketing programs that yield an outstanding return on investment (ROI). Read Freshpair's success story in STORES Media at

2012 Excellence Award - Retail Innovation
Winner: Kelly-Moore Paints
This award recognizes an outstanding example of an analytics-driven company. San Carlos, Calif.-based Kelly-Moore is driving actionable business insights through its innovative PivotLink AnalyticsCLOUD environment.

2012 Excellence Award - Customer Centricity
Winner: Fitness products retailer
The winner of this award puts customers at the center of everything they do by using analytics solutions to better understand and serve them in-store and online. This fitness retailer's successful SaaS analytics environment automates customer and sales performance reporting using PivotLink RetailMETRIX.

"These awards are inspired by the success we're seeing across the PivotLink user community as companies implement best-in-class analytics strategies to drive actionable customer insights," said Bruce Armstrong, president & CEO, PivotLink. "We salute this year's winners for their vision and outstanding success using PivotLink to accelerate customer-centricity."

A ceremony was held at the 2012 PivotLink Customer & Marketing Analytics Summit. See photos.

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.

Visit for case studies, webinars and demos. Follow @PivotLink on Twitter at and like us on Facebook at

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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