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@CloudExpo Authors: Pat Romanski, Liz McMillan, Victoria Livschitz, Elizabeth White, Esmeralda Swartz

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Vidyo and Imago Deliver Cloud Based Video Conferencing Service

London and Hackensack, NJ, November 7, 2012 - Vidyo, Inc., the first company to deliver personal telepresence, and Imago Group plc, Europe's largest video solutions company, today announced that Imago will become the first European "hosted distributor" of Vidyo's award-winning videoconferencing solutions. Imago has built a hosted service, VaaS-t (Video as a Service-trade only), using Vidyo technology, which Imago's reseller network will be able to sell to end-customers in a subscription model, removing the sales and deployment complexity of infrastructure deployment out of the equation. The absence of any capital outlay will permit users to enjoy cost-effective, risk-free adoption of video conferencing, while enabling resellers to convert the current high levels of interest in video-conferencing into a revenue stream far more quickly.

The hosted service will be available from November 1st in the UK, France, Holland and Belgium. Imago will continue to offer the full range of Vidyo products that they have been distributing since November, 2010. To learn more about VaaS-t, please click here.

"With this Vidyo-based hosted service, VaaS-t, we are now able to offer our reseller network the ability to provide end-users an affordable, telepresence-quality visual communication service that is easily accessed over the Internet or general purpose IP networks, " said Ian Vickerage, managing director of Imago Group PLC. "This service will be particularly well-suited for companies that don't have the in-house IT expertise to deploy and manage hardware and software. Accessing our video conferencing service will be no more complicated than renting a movie online."

According to a survey commissioned by Vidyo in the summer, 75% of UK businesses with a business-grade videoconferencing solution had received upgrade proposals in the last three years that involve writing off or replacing some or all of their existing videoconferencing hardware investment. Vidyo's future proof software architecture significantly reduces the burden of such hardware write-offs by making software upgrades seamlessly available to customers with on-premise solutions or on hosted platforms provided by service providers.

"Imago is providing a great new option to its resellers and customers giving them access to videoconferencing as a service without requiring investments in on premise solutions that are hardware based. This new model democratizes access to high-quality and affordable video communications for businesses of all sizes, especially the small business segment," said Ashish Gupta, Vidyo's CMO and SVP of Corporate Development. "Further, this subscription model service built on Vidyo's platform expands Imago's ability to deliver exceptional video conferencing solutions to customers looking for an infrastructure-less solution that can be used from popular business devices and right over the internet."

The Vidyo Difference
The Vidyo communication and collaboration platform is software-based, highly flexible and can be easily customized for individual enterprise and vertical market video conferencing needs. The patented VidyoRouter™ architecture introduces Adaptive Video Layering, which dynamically optimizes the video for each endpoint leveraging H.264 Scalable Video Coding (SVC)-based compression technology and Vidyo's IP. Adaptive Video Layering eliminates the MCU and offers unprecedented error resiliency, low latency rate matching thus enabling natural, affordable, high-quality video to work over the Internet, LTE and 4G networks. The platform allows users to quickly leverage the latest hardware innovations and new consumer devices, making it uniquely attractive to partners. Vidyo has been active driving H.264 SVC and SIP videoconferencing interoperability in various standards bodies since 2005.

About Imago Group PLC
Imago Group plc is Europe's largest video solutions company. Services offered by Imago include video conferencing, video streaming, audio conferencing and IPTV and the company also provides HD cameras, interactive whiteboards and LCD displays. Imago has achieved certification under ISO9000 and Investors in People for more than ten years. The company has been operating successfully in the French market since 2003 and has since established subsidiaries in Belgium, Holland, China, South Africa and Spain. Imago has been included in The Sunday Times International Track 200 2012, a league table ranking Britain's private companies according to the growth of their overseas sales. Imago is the only company involved in the distribution of video solutions to be included in the list. This year Imago has also been ranked 70th in the Thames Valley 250 list which ranks companies in the Thames Valley area according to their sales.

About Vidyo, Inc.
Vidyo, Inc. pioneered Personal Telepresence enabling natural, HD multi-point videoconferences on tablets and smart phones, PCs and Macs, room systems, gateways that interoperate with H.323 and SIP endpoints, telepresence solutions and affordable cloud-based broadcast solutions. Learn more at, on the Blog or follow @vidyo on Twitter.


The VIDYO logo is a registered trademark of Vidyo, Inc., VIDYO and the trademarks of the VIDYO family of products are trademarks of Vidyo, Inc. and the other trademarks referenced herein are the property of their respective owners.

Vidyo Contact:
Kerry Ogata
[email protected]
+1 (301) 717-4224

Imago Contact:
Julie Kirby
[email protected]
+44 (0) 7956 955625

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