Welcome!

Cloud Expo Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Carmen Gonzalez, Pat Romanski

News Feed Item

Xirrus Empowers Channel Partners With Next-Generation Partner Program

Best-in-Class Wi-Fi Infrastructure, Two-Tier Distribution Model, and Advanced Partner Relationship Management Tool Helps Resellers Maximize Revenues and Margins

THOUSAND OAKS, CA -- (Marketwire) -- 11/08/12 -- Xirrus®, the leader in high-performance wireless networks, today announced the Xirrus Alliance Network (XAN) to empower channel, managed services, consulting services, and technology partners of wireless network technology to deliver best-in-class mobile solutions for the enterprise. The XAN is built on a two-tier model, with resellers purchasing from Xirrus authorized distributors, gaining substantial benefits, support, and deal opportunities to increase their wireless networking business. Differentiating the program, Xirrus has signed a distribution agreement in North America with Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc., that provides Xirrus resellers with presales technical support, order fulfillment management, bundled solutions, customized configurations, business planning, and flexible financing, along with other services.

The XAN channel partner program is designed to attract premier partners seeking world-class wireless technology for further development of their Wi-Fi business offerings. The program uses a single sign-on Partner Relationship Management (PRM) tool for all partner communications and interactions with Xirrus. It provides partners with powerful self-management and communication selection capabilities and eliminates the administrative burden for deal registration, special pricing approvals, and lead follow-up management of traditional partner programs. The PRM also positions the partner as an integral part of the Xirrus demand generation programs with fast access to sales-ready leads and opportunities. XAN channel partners have access to a wealth of sales tools like video case studies, industry and solution briefs, specialized channel-ready campaigns, vertical-marketing tools, a competitive TCO tool, and advanced competitive 802.11ac program pricing.

"For providers that introduce a program structure that rewards and recognizes channel partners (including resellers) for the value they bring to the business for investments in gaining competencies, specialization and vertical expertise, it is a very different model than the volume-based programs seen across the industry today," said Tiffani Bova, research vice president, Gartner. "By tying those competencies and specializations with partner levels, providers are able to clearly understand the true capabilities of their ecosystem without being distracted by sales volumes. At the end of the day, it is all about putting the right partners with the right skills in front of the right customers at the right time."(1)

"As the heavy load of BYOD and rich media crushes traditional wireless networks, we continue to see mounting interest in our high-performance WLAN solutions," said Shane Buckley, Xirrus CEO. "Xirrus looks forward to drawing from Arrow ECS's broad community of vertical-market solution providers to extend our market share across North America. This agreement aligns with our commitment to continue expanding the Xirrus Alliance Network Global Partner Program."

The XAN addresses a common issue with conventional reseller partner programs, in which new service introductions result in growing administrative complexity as well as revenue and margin erosion. By comparison, Xirrus has pioneered a single sign-on for all partner services using RelayWare: account management, quotes, deal registration, training, marketing development funds, and product information. With a single sign-on and one user interface, partners slash administrative time, increase productivity, and focus their efforts on sales and market development rather than administration. Furthermore, partners gain immediate access to Xirrus' Marketo marketing automation platform, an advanced software tool for channel-centric demand generation support and lead management.

The partner program leverages Xirrus' high-performance, award-winning WLAN technology that consistently appears on the top-three list of many prospective customers during their final decision-making process. Arrow ECS identifies Xirrus wireless technology as the linchpin in its partnership with Xirrus, and a catalyst for empowering resellers to increase market share.

"Adding Xirrus' high-performance WLAN technology suite to our strong network solutions portfolio strengthens Arrow ECS' leading position in the enterprise network access market," said Joe Burke, vice president, enterprise storage/security virtualization and networking, Arrow ECS North America. "Xirrus will enable our solution providers to deliver a high-performance WLAN offering for customers along the BYOD adoption curve, where mobile applications and cloud-access have 'cut the cord,' making the WLAN the customers' primary connection to their people, their resources, and the Internet."

Wick Hill joined the Xirrus Alliance Network last month as a United Kingdom and German distributor to deliver a powerful, scalable, and trusted wireless solution for their client base.

"Following the announcement of our EMEA distribution agreement with Xirrus last month, we are now very excited to join the Xirrus Alliance Network (XAN) channel partner program," stated Ian Kilpatrick, chairman of Wick Hill Group. "Many vendor channel partner programs are overly complex and require multiple login credentials for the individual channel sales and marketing support functions. The XAN channel partner program provides our VARs access to one easy-to-use integrated system."

For more information on the Xirrus Alliance Network, visit www.xirrus.com/partners or email us at [email protected].

About Xirrus, Inc.
Xirrus is the leading provider of high-performance wireless networks. Xirrus' Array-based solutions perform under the most demanding circumstances with wired-like reliability and superior security. The Xirrus wireless solutions provide a vital strategic business and IT infrastructure advantage to the education, healthcare, government and enterprise industries that depend on wireless to operate business-critical applications. Headquartered in Thousand Oaks, CA, Xirrus is a privately held company that designs and manufactures its products and solutions in the USA. For more information please visit: http://www.xirrus.com/ and follow us on Twitter: @Xirrus.

Xirrus and XMS are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.

(1) Marketing Essentials: Five Trends Impacting Traditional Channel Programs, 2012; Tiffani Bova; Gartner; May 10, 2012

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Latest Stories
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution