Welcome!

@CloudExpo Authors: Olivier Huynh Van, Carmen Gonzalez, Liz McMillan, Elizabeth White, Pat Romanski

News Feed Item

Xirrus Empowers Channel Partners With Next-Generation Partner Program

Best-in-Class Wi-Fi Infrastructure, Two-Tier Distribution Model, and Advanced Partner Relationship Management Tool Helps Resellers Maximize Revenues and Margins

THOUSAND OAKS, CA -- (Marketwire) -- 11/08/12 -- Xirrus®, the leader in high-performance wireless networks, today announced the Xirrus Alliance Network (XAN) to empower channel, managed services, consulting services, and technology partners of wireless network technology to deliver best-in-class mobile solutions for the enterprise. The XAN is built on a two-tier model, with resellers purchasing from Xirrus authorized distributors, gaining substantial benefits, support, and deal opportunities to increase their wireless networking business. Differentiating the program, Xirrus has signed a distribution agreement in North America with Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc., that provides Xirrus resellers with presales technical support, order fulfillment management, bundled solutions, customized configurations, business planning, and flexible financing, along with other services.

The XAN channel partner program is designed to attract premier partners seeking world-class wireless technology for further development of their Wi-Fi business offerings. The program uses a single sign-on Partner Relationship Management (PRM) tool for all partner communications and interactions with Xirrus. It provides partners with powerful self-management and communication selection capabilities and eliminates the administrative burden for deal registration, special pricing approvals, and lead follow-up management of traditional partner programs. The PRM also positions the partner as an integral part of the Xirrus demand generation programs with fast access to sales-ready leads and opportunities. XAN channel partners have access to a wealth of sales tools like video case studies, industry and solution briefs, specialized channel-ready campaigns, vertical-marketing tools, a competitive TCO tool, and advanced competitive 802.11ac program pricing.

"For providers that introduce a program structure that rewards and recognizes channel partners (including resellers) for the value they bring to the business for investments in gaining competencies, specialization and vertical expertise, it is a very different model than the volume-based programs seen across the industry today," said Tiffani Bova, research vice president, Gartner. "By tying those competencies and specializations with partner levels, providers are able to clearly understand the true capabilities of their ecosystem without being distracted by sales volumes. At the end of the day, it is all about putting the right partners with the right skills in front of the right customers at the right time."(1)

"As the heavy load of BYOD and rich media crushes traditional wireless networks, we continue to see mounting interest in our high-performance WLAN solutions," said Shane Buckley, Xirrus CEO. "Xirrus looks forward to drawing from Arrow ECS's broad community of vertical-market solution providers to extend our market share across North America. This agreement aligns with our commitment to continue expanding the Xirrus Alliance Network Global Partner Program."

The XAN addresses a common issue with conventional reseller partner programs, in which new service introductions result in growing administrative complexity as well as revenue and margin erosion. By comparison, Xirrus has pioneered a single sign-on for all partner services using RelayWare: account management, quotes, deal registration, training, marketing development funds, and product information. With a single sign-on and one user interface, partners slash administrative time, increase productivity, and focus their efforts on sales and market development rather than administration. Furthermore, partners gain immediate access to Xirrus' Marketo marketing automation platform, an advanced software tool for channel-centric demand generation support and lead management.

The partner program leverages Xirrus' high-performance, award-winning WLAN technology that consistently appears on the top-three list of many prospective customers during their final decision-making process. Arrow ECS identifies Xirrus wireless technology as the linchpin in its partnership with Xirrus, and a catalyst for empowering resellers to increase market share.

"Adding Xirrus' high-performance WLAN technology suite to our strong network solutions portfolio strengthens Arrow ECS' leading position in the enterprise network access market," said Joe Burke, vice president, enterprise storage/security virtualization and networking, Arrow ECS North America. "Xirrus will enable our solution providers to deliver a high-performance WLAN offering for customers along the BYOD adoption curve, where mobile applications and cloud-access have 'cut the cord,' making the WLAN the customers' primary connection to their people, their resources, and the Internet."

Wick Hill joined the Xirrus Alliance Network last month as a United Kingdom and German distributor to deliver a powerful, scalable, and trusted wireless solution for their client base.

"Following the announcement of our EMEA distribution agreement with Xirrus last month, we are now very excited to join the Xirrus Alliance Network (XAN) channel partner program," stated Ian Kilpatrick, chairman of Wick Hill Group. "Many vendor channel partner programs are overly complex and require multiple login credentials for the individual channel sales and marketing support functions. The XAN channel partner program provides our VARs access to one easy-to-use integrated system."

For more information on the Xirrus Alliance Network, visit www.xirrus.com/partners or email us at [email protected].

About Xirrus, Inc.
Xirrus is the leading provider of high-performance wireless networks. Xirrus' Array-based solutions perform under the most demanding circumstances with wired-like reliability and superior security. The Xirrus wireless solutions provide a vital strategic business and IT infrastructure advantage to the education, healthcare, government and enterprise industries that depend on wireless to operate business-critical applications. Headquartered in Thousand Oaks, CA, Xirrus is a privately held company that designs and manufactures its products and solutions in the USA. For more information please visit: http://www.xirrus.com/ and follow us on Twitter: @Xirrus.

Xirrus and XMS are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.

(1) Marketing Essentials: Five Trends Impacting Traditional Channel Programs, 2012; Tiffani Bova; Gartner; May 10, 2012

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.