|By Marketwired .||
|November 8, 2012 08:00 AM EST||
BURLINGTON, MA -- (Marketwire) -- 11/08/12 -- Awareness, Inc., provider of on-demand social marketing automation software, today announced the results of a 451 Group Spotlight Report on customer acquisition social tools, naming Awareness a leader in the space.
The report examines the budding 'social customer acquisition' market. Social marketing vendors are enhancing their product offerings beyond what is traditionally offered by social media management platforms. Specifically, 451 highlights Awareness' Social Profiling and Social Scoring capabilities that allows marketers to analyze and apply custom segmentation logic to their social databases to meet specific customer acquisition and conversion goals, and as a result increase social marketing ROI and sales. As companies collect demographic and social activity data, they can implement sophisticated triggers to identify intent to purchase, brand advocacy and signs of customer churn at a scale not available in social media management, social marketing automation or social CRM systems for the SMB sector.
"Social media has always held more potential than simply a broadcast marketing channel. Social customer acquisition has been a dream for marketers since the rise of social media," says Mike Lewis, vice president of marketing and sales for Awareness. "We are pleased that 451 recognizes and validates the importance of this fundamental shift in social marketing."
The 451 Research report, Has social customer acquisition emerged as a stand-alone market, reviews the acquisition activity in the social marketing space within the last 18 months, which amounts to over a billion dollars with several vendors emerging with models focusing on building strong prospect pipelines for both B2C and B2B business models, inside and across social channels. On the enterprise end of the spectrum, the report includes Adobe's $400M acquisition of Efficient Frontier, Oracle acquiring Vitrue and Involver, IBM - Tealeaf Technology, Google - Wildfire Interactive, and salesforce.com acquiring Buddy Media. Companies lagging behind in the SMB space include SugarCRM and Microsoft Dynamics CRM, with very large SMB customer base, noted to be lacking deep social marketing capabilities. SMB platforms such as Marketo and HubSpot are positioned as focused on demand generation as opposed to deep social marketing capabilities.
"The vast amount of social interactions occurring daily across social channels offers incredible opportunities for firms of all shapes and sizes to pull out not only relevant conversations, but highly targeted prospects and convert these into sales, or to use social behavior as a lead-scoring lever," offers Alan Pelz-Sharpe, Research Director at 451 Research. "We see Awareness as well-positioned in the new social customer acquisition segment, specifically in the critical small to mid-sized company space, which is currently underserved."
451 Research plotted social marketing vendors based on the robustness of their social acquisition features, coupled with a cost-to-benefit ratio of their software packages. Awareness leads the social customer acquisition pack, which includes HubSpot, Spredfast, HootSuitePro, Shoutlet, and Salesforce.com's Marketing Cloud.
About Awareness, Inc. (http://www.awarenessnetworks.com/)
With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
PDF Attachment Available: http://media.marketwire.com/attachments/201211/53533_451Research-Awareness-SpotlightReport-17OCT2012.pdf
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2146213
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2146295
Scratch Marketing and Media
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Mar. 28, 2015 05:30 AM EDT Reads: 3,764
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
Mar. 28, 2015 04:00 AM EDT Reads: 1,014
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
Mar. 28, 2015 02:45 AM EDT Reads: 1,357
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...
Mar. 28, 2015 01:00 AM EDT Reads: 1,775
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
Mar. 28, 2015 01:00 AM EDT Reads: 1,384
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 27, 2015 07:00 PM EDT Reads: 5,113
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
Mar. 27, 2015 07:00 PM EDT Reads: 1,422
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 27, 2015 06:00 PM EDT Reads: 1,667
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 27, 2015 06:00 PM EDT Reads: 1,339
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Mar. 27, 2015 06:00 PM EDT Reads: 1,708
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Mar. 27, 2015 05:45 PM EDT Reads: 696
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 27, 2015 05:00 PM EDT Reads: 2,960
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 27, 2015 04:45 PM EDT Reads: 930
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Mar. 27, 2015 04:30 PM EDT Reads: 1,608
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 27, 2015 04:15 PM EDT Reads: 1,174
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 27, 2015 04:15 PM EDT Reads: 2,354
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 27, 2015 04:00 PM EDT Reads: 1,197
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Mar. 27, 2015 04:00 PM EDT Reads: 1,673
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, g...
Mar. 27, 2015 04:00 PM EDT Reads: 1,514
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 27, 2015 03:30 PM EDT Reads: 2,113