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@CloudExpo Authors: Wai Lam, Liz McMillan, Pat Romanski, Elizabeth White, Adrian Bridgwater

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Dell Provides emotive with Cloud Solution that Streamlines Marketing, Sales Pipeline Management and Sales Order Processing

Dell Cloud Business Applications today announced that emotive, a cloud based mobile application platform provider for the enterprise, has selected Dell to deliver a cloud solution with Pardot marketing automation, Adobe EchoSign esignature, and AppExtremes Conga Composer integrated into their existing CRM application.

emotive provides developers with a platform to rapidly build and deploy fast, secure, and scalable enterprise mobile applications. It is an end-to-end, integrated solution built by enterprise developers for enterprise developers. By reusing existing skills, web assets, and an open standards-based development approach, developers can slash development time over traditional and native mobile application approaches, drive down development and deployment costs and avoid vendor lock-in.

emotive was looking for a simple, unified marketing automation solutions to build, manage and measure their sales pipeline. The company selected Dell Cloud Business Applications to deliver a marketing automation solution along with cloud-based eproposal and esignature solutions integrated to their CRM application. By providing bundled software and services and creating a one-stop-shop for small-to-medium business (SMB) customers, Dell Cloud Business Applications was able to get emotive up and running in a day and in time for a major product launch.

“In order to serve our customers more effectively, we needed to find a way to simplify our approach to marketing automation,” said Scott Crawford, vice president of sales, emotive. “Working with Dell Cloud Business Applications, leveraging their partnership with Pardot, and taking advantage of their Salesforce integrated solution arms us with the information to provide our customers with a breadth of solutions and services that will help them succeed in their industries.”

“Helping companies grow and thrive is key to Dell’s overall business strategy and is a driving force behind our delivery of integrated cloud software applications,” said Bill Odell, senior director of marketing, Dell Cloud Business Applications. “By providing emotive with an integrated solution for their marketing automation needs, we are able to help them achieve their goals effectively and efficiently to ultimately set their customers up for success.”

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell Cloud Business Applications offers a portfolio of trusted SaaS applications and services that enable businesses to grow revenues and reduce costs. The Dell Cloud Business Application portfolio is uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM, Dell Boomi cloud integration, Pardot automation and turnkey Dell services, and support. For more information, visit www.dellcloudapplications.com.

About emotive

emotive is mobile cloud computing for enterprises in all industries. emotive’s platform helps developers build and deploy efficient, secure, scalable and collaborative mobile applications. Using emotive, customers and partners skip the challenges of developing, deploying and managing mobile applications. With the ability to deploy rich, contextual applications in real time, companies can improve the quality and interactivity of their mobile applications - driving increased end user productivity and satisfaction.

Join us at Dell World 2012 – The Power to Do More. Technology professionals will learn from one another and identify key challenges and opportunities connected to the top forces changing business today. Learn more at www.DellWorld.com or follow #DellWorld on Twitter.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

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