Welcome!

Cloud Expo Authors: Liz McMillan, Elizabeth White, Maureen O'Gara, Sebastian Kruk, Patrick Burke

News Feed Item

Dell Provides emotive with Cloud Solution that Streamlines Marketing, Sales Pipeline Management and Sales Order Processing

Dell Cloud Business Applications today announced that emotive, a cloud based mobile application platform provider for the enterprise, has selected Dell to deliver a cloud solution with Pardot marketing automation, Adobe EchoSign esignature, and AppExtremes Conga Composer integrated into their existing CRM application.

emotive provides developers with a platform to rapidly build and deploy fast, secure, and scalable enterprise mobile applications. It is an end-to-end, integrated solution built by enterprise developers for enterprise developers. By reusing existing skills, web assets, and an open standards-based development approach, developers can slash development time over traditional and native mobile application approaches, drive down development and deployment costs and avoid vendor lock-in.

emotive was looking for a simple, unified marketing automation solutions to build, manage and measure their sales pipeline. The company selected Dell Cloud Business Applications to deliver a marketing automation solution along with cloud-based eproposal and esignature solutions integrated to their CRM application. By providing bundled software and services and creating a one-stop-shop for small-to-medium business (SMB) customers, Dell Cloud Business Applications was able to get emotive up and running in a day and in time for a major product launch.

“In order to serve our customers more effectively, we needed to find a way to simplify our approach to marketing automation,” said Scott Crawford, vice president of sales, emotive. “Working with Dell Cloud Business Applications, leveraging their partnership with Pardot, and taking advantage of their Salesforce integrated solution arms us with the information to provide our customers with a breadth of solutions and services that will help them succeed in their industries.”

“Helping companies grow and thrive is key to Dell’s overall business strategy and is a driving force behind our delivery of integrated cloud software applications,” said Bill Odell, senior director of marketing, Dell Cloud Business Applications. “By providing emotive with an integrated solution for their marketing automation needs, we are able to help them achieve their goals effectively and efficiently to ultimately set their customers up for success.”

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell Cloud Business Applications offers a portfolio of trusted SaaS applications and services that enable businesses to grow revenues and reduce costs. The Dell Cloud Business Application portfolio is uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM, Dell Boomi cloud integration, Pardot automation and turnkey Dell services, and support. For more information, visit www.dellcloudapplications.com.

About emotive

emotive is mobile cloud computing for enterprises in all industries. emotive’s platform helps developers build and deploy efficient, secure, scalable and collaborative mobile applications. Using emotive, customers and partners skip the challenges of developing, deploying and managing mobile applications. With the ability to deploy rich, contextual applications in real time, companies can improve the quality and interactivity of their mobile applications - driving increased end user productivity and satisfaction.

Join us at Dell World 2012 – The Power to Do More. Technology professionals will learn from one another and identify key challenges and opportunities connected to the top forces changing business today. Learn more at www.DellWorld.com or follow #DellWorld on Twitter.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible. In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In her session at the 12th International Cloud Expo, Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the...
In the face of rapidly increasing amounts of unstructured data, industry is investing heavily to turn machines into services and connect them to analytics engines that will extract an extraordinary amount of value and unleash a productivity revolution for both businesses and consumers. In the health care, transportation and energy sectors alone, the combination of machine diagnostics software and analytics will eliminate as much as $150 billion in waste. In his session at the 12th Internation...
The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.