Welcome!

@CloudExpo Authors: Olivier Huynh Van, Carmen Gonzalez, Liz McMillan, Elizabeth White, Pat Romanski

Blog Feed Post

Will the Concept of Next Generation of Service Composition Networks Revolutionize Telco Market? (Disponible en Español)

NGSON: An Interesting Standardization Effort


When user generated content began to populate the Internet, and to generate the revolution of content related services, researches understood that user generated services could be the next step to continue such service evolution. Over the last decade standardization efforts have emerge to provide answers and architectural models; efforts like TMF SDF, OMA OSE, ATIS SON, ITU NGN SIDE, OPUCE, SOA and SPICE, can be considered as the more relevant. Recently the IEEE WG P1903 was created to develop the concept of NGSON (Next Generation of Service Overlay Networks), a previous concept, SON (Service Overlay Network), was formulated with the intention to integrate service aware1 technologies created by SOA and delivered over multiple networks using SDP, but the concept lacked some critical features like continuity of the service over multiple networks, or the presentation of content over different devices, considering multiple and diverse contexts of environments. NGSON promises that these features are going to be included, so is natural to think that this new architectural model can revolutionize the way that today the industry develops and delivers the service over Telecommunications networks, this concept can be conceived as a big umbrella that not only integrates service aware models but also will allow the Telcos through the use of a powerful network scheme to provide the first truly pervasive service. The convergence of services, models and technologies in Telecommunications has been well criticized in the past, is obvious that adoption of convergence models hasn’t been massive or enthusiastic; can this new concept become the answer for Telcos seeking to keep services converging over their roof?

 

NGSON Brings To the Table…

10-9-12 image.jpg

Image courtesy of Paola Buelvas ([email protected])


This concept can be thought as extra layer between the service and the network that today Telcos use to deliver service. What really calls the attention is that it allows the service provider to extend beyond its own network infrastructure to reach different networks, contents and even users. NGSON also includes three advance functionalities; Context Awareness, Dynamic Adaptation and Self-Organization. Context Awareness is a key tool for the service realization, it allows the network to evaluate the situational context of the user in multiple dimensions these being: the service, the user, the device and the network. The Dynamic Adaptation will allow the service to transcend beyond networks and devices (Total mobility) ensuring continuity. Self-Organization ensures that internal resources configuration of this new layer can adapt autonomously imitating the proved principle of resilience from the Internet. But what can you do with it? This architectural concept is divided in several layers and functions, investigation efforts and proof of concepts so far have focused on: User created service; the user choses from a list of services, those he wishes to be combined and delivered without having deep SW or telecommunication knowledge. As an option to provide temporal content storage and optimization functions providing core traffic offloading capabilities through its specialized layer that interfaces with the traditional transport networks. It also has been conceived as an option to aggregate Cloud computational resources. Finally, what I consider the one that generates more expectative is the possibility to provide a truly pervasive service; your identity, applications, contacts and preferences everywhere, in all your devices and without interruption.

 

The Technical Challenges Today

 

This effort is just starting and a lot remain to be done, given the current state of the art, the following challenges and work ahead needs to be considered to count with a complete technical proposal:

 

  1. Context Awareness feature must be used for traffic optimization delivery, P2P concepts can be integrated to optimize traffic movement through the network.
  2. The protocols to be executed in the different interfaces still unknown, but have to be compatible with the current service technologies in place.
  3. The layer that interfaces with the current Telco networks called the Delivery control plane hasn’t been completely developed; several issues and complexity definitions remain to be known.
  4. QoS transparently support is required throughout the different interfaces and layers of the model, needless to say how challenging this might be in some networks.
  5. Easy integration with Telco networks; the interconnection not only has to be possible, but has to be simple and very fast to deploy.

 

The Problems of the Past Could be Problems of Today

 

The industry has tried through different approaches to regain the user attention lost against the Internet content providers, the barriers of adoption faced by those different approaches are well known, let me summarize those barriers that I can recognize for NGSON and contrast it against its objectives and architecture definition:

 

  1. Failure to attract critical mass of applications developers for the Telecom service: The NGSON through its Service control layer that includes discovery, integration composition and routing seem to address this issue, but again without knowing the complexity definitions and compatibility with existing service platforms it’s difficult to forecast the success.
  2. Complexity of the model or service architecture: there are several dimensions of complexity to consider; for the model itself, for application developers, for integration with the existent service technologies, complexity to commercialize the model and to integrate it to the network of Telcos. Although the model seems to be realizable and simple enough at a high level to provide planning for growing and maintenance activities, the current information makes it hard to conclude if complexity will ruin the party.
  3. Compatibility: The dimensions to be compatible with are; current content providers and service platforms. Control protocols and signaling schemes both for user content delivery and control of resources and coordination among functional entities. Within current transport networks, again the communication protocols play a key role; it must also consider the negotiation of capabilities and resources for all possible transport networks. For this consideration NGSON implements in a separate way, a control plane for the service, another plane for unified signaling control and a different one for control of the media bearers, this is definitely one of the strongest points of this functional architecture.
  4. Time to market: When talking about adoption of new network infrastructure for service delivery (e.g WCDMA or LTE) is quite understandable that Telcos take their time, and even desirable that standardization bodies also pace their work. But when talking about the service creation infrastructure, time is a critical factor, if there isn’t a quick path of release and availability, the whole concept can be invalidated by a new service paradigm developed by industries less bound by convergence and complexity. NGSON doesn’t count with any advantages here.
  5. Services/Applications/Hooks: It has been proved that Telcos normally do not “nailed it”, when it comes to service creation, so this time around collaborative efforts must be convened, Internet innovators, young developers, content giants and groups of users must be called to make part of the service layer planning department. As usual, it seems very hard to find real collaborative efforts for NGSON, and no initiative is well known and strong enough to be taken into account for existing service aware technologies.

 

One of the main objectives of NGSON is to beneficiate, Content providers, Service Providers and users, the problem is that there seems to be a gap between the concept development and the communication of value to the possible key stakeholders, someone in the industry should bridge this gap.

 

What should the Industry do  to Ensure Success?

 

Considering the huge potential this concept holds to provide the jump towards a new type of service for Telecommunication companies, and as a fan of technology, a professional of the industry and as a plain user, in my opinion this should the action plan for the industry:

 

  • Take full advantage of advance features, this means in the short term, integrating under the technical functional concepts of EPC 4G, the various access technologies available, considering that one access technology would not reach as many users as all of them combined.
  • Cannot be timid when it comes to displaying the capabilities of the architecture, in other words Telcos must give away the power of service creation to those who can execute it to the best this concept can provide.
  • Industry must take the risk, different economy indicators are not favorable for Telcos anymore, ARPU continue to decline, and network usage spikes beyond reasonable network growing, It’s time!
  • I’m not sure if everyone is convinced about services created by the user, but if the industry really believes that this could be the evolution path of the service, we need to start generating information about it, to explain it in a different way, the commercial conditions must be properly set.

 

I see this concept as an interesting opportunity that will provide the Telcos enough arguments for the first time to give away the control of service offering, ensuring economic survival and at the same time evolving towards the next phase of services.

 

Final Remarks


So rephrasing the question that frames this blog: Would the new concept of service creation really revolutionize the industry? To the best of my understanding the NGSON is a well-conceived technical concept that overcomes several flaws of early approximations, has all the necessary components to be innovative and to become successful.

 

But, the cold truth is that still a lot of work to be done, various barriers faced by unified frameworks in the past still present today, industry leaders remain distant to the need of a new approach to the service, in other words innovators roles that could take us the next level remain vacant. In conclusion is a very interesting concept with huge potential, which has to overcome several non-trivial challenges but still have some time to accomplish its objective. As a user and fan of Telecommunications I really would like to see the realization of the service as promised by this interesting effort.

 

For more, follow me, @jomaguo

 

Read this post in Spanish

 

  1. The concept of service awareness is a paradigm that conceives the service composition through high level functional blocks that abstract the complexity of lower transport and delivery layers

 

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

@CloudExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.