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Excentus Selects ClickSquared to Achieve Cross-Channel Marketing Success

  • ClickSquared's Cross-Channel Marketing Hub will help the Fuel Rewards Network™ customers and its members reap rewards

  • SaaS marketing platform incredibly intuitive, quick to implement, and cost effective

  • Phased implementation will address short-term needs and scale to meet long-term business goals

London, November 12, 2012 - ClickSquared today announced that Excentus, creator of the patented cents per gallon price roll-down at the pump concept and leading loyalty marketing program provider, has selected ClickSquared's Cross-Channel Marketing Hub to support the company's customer engagement and cross-channel marketing efforts.

ClickSquared's SaaS-based technology allows marketers to consolidate and manage multi-dimensional customer data, easily analyze and visualize that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop user interface and deliver relevant offers and messages across their customers' preferred channels.

For Excentus, the Hub's easy-to-use, comprehensive cross-channel marketing features and rich reporting capabilities made it a clear and compelling choice.

"We're one of the leading customer loyalty marketing program providers in the country and our Fuel Rewards Network program has quickly expanded across the U.S., which means we're facing a number of positive challenges like handling increased amounts of customer data and having the bandwidth to utilize emerging social and mobile channels," said Scott Wetzel, SVP, Marketing at Excentus. "ClickSquared allows us to be relevant with our Members and allows our program to expand in a customer-centric way. We don't need to worry about expensive on-site software; the platform is incredibly intuitive and allows us to get up and running quickly to meet our short-term goals and keep on track for our long-term success."

"We're honored by Excentus' decision to make ClickSquared the backbone for its cross-channel marketing initiatives. Given the company's leadership in loyalty marketing, it's a tremendous validation for our offering," said Wayne Townsend, CEO. "Everyone at Excentus gets the importance of building strong, data-driven relationships, and we couldn't be more excited to help them execute on their vision, report on their success and get them there fast without compromising their capabilities down the road."

About ClickSquared:
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.

ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, East Coast Mainline Trains, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Highland Park, HomeAway, Leading Hotels of the World, Redspottedhanky and Santander. ClickSquared has offices across the United Kingdom, including its headquarters in Middlesbrough as well as offices across the United States. For more information, call +44 207 107 2260, visit or visit the links below:


About Excentus
Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll-down discounts at the pump as the ultimate consumer reward. Excentus has spent more than fifteen years developing and perfecting the Fuel Rewards Network's™ technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides Members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,000 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 150 employees. For more information please visit

# # #

Shane Cough
VP Business Development Sales Director, EMEA
44 (0) 20 7107 2260
[email protected]


Valerie Vallancourt
Director of Marketing Communications
[email protected]

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