Welcome!

Cloud Expo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Jason Bloomberg

News Feed Item

Atmel Launches Industry's First Integrated App Store And Collaboration Workspace

-Additions to Studio 6 Further Simply Embedded MCU Design

MUNICH, Nov. 13, 2012 /PRNewswire/ -- Electronica 2012 -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today further simplified the software design process for embedded MCU designers with the introduction of Atmel Gallery, an app store for development tools and embedded software that evolves Atmel Studio 6 into a comprehensive integrated development platform (IDP). Atmel is the first company to bring the convenience of an app store to the embedded MCU community.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

While MCU designers are under increasing pressure to develop highly differentiated, innovative and complex products in far less time than ever before, engineering resources and project times are not being increased. Growingly, software is used to differentiate end-customer products, from smartphones to industrial controls. Yet, traditional software development environments have not evolved in any meaningful way to accommodate the new realities of the designers' world. To shorten the design cycles for their differentiated products, designers today need a comprehensive IDP that provides easy access to all the necessary tools and embedded software they require, such as compilers, advanced debugging and analysis tools, real-time-operating systems and communication stacks.

Atmel Gallery is built directly into the Atmel Studio 6 development environment and is also available via the web at gallery.atmel.com to provide easy access to free and commercial extensions for Atmel Studio including development tools such as compilers, peripheral configuration, code editing and code analysis. To support the development of Atmel MCUs, solutions are available now through the Atmel Gallery from third-party partners including HP Info Tech, Keil (a division of ARM Holdings), Percepio, Red Lizard and Symnum Systems to help shorten their design time.

For instance, FreeRTOS, a popular real-time embedded operating system (OS), is now integrated into the Atmel Software Framework and available through Atmel Gallery to give designers easy access to use real-time OS capabilities in their MCU designs. Atmel will continue to include additional partner solutions into Atmel Gallery, including RTOS solutions such as Micrium's popular µC/OS real-time kernels and µC/Probe data visualization tool and rapid prototyping tools such as Proteus VSM from Labcenter Electronics for hardware/software co-simulation, with many more to come.

Atmel also launched Atmel Spaces, a cloud-based collaboration workspace for hosting software and hardware projects targeting Atmel MCUs. Atmel Spaces makes it easy for the MCU design community to collaborate, resulting in a rapidly growing community of developed tools and embedded software for Atmel MCUs. Available at spaces.atmel.com, Atmel Spaces provides all the tools to make collaborative development easy, including access control, version control system, bug and feature trackers, mailing lists and wikis. Projects hosted on Atmel Spaces are accessible directly from Studio 6.

"Embedded designers require a new type of development platform, one that helps meet the exploding software requirements in their MCU designs. Easy access to all their tool and software needs is key for enabling them to meet their challenging project timelines," said Joerg Bertholdt, director of marketing, MCU tools and software, Atmel Corporation. "Atmel Gallery and Atmel Spaces evolve Studio 6 in ways that do just that. Now, designers can take advantage of the same easy-to-use environment to satisfy all their tools and software needs with the opportunity to collaborate with other engineers."

Availability     
Available free of charge, Atmel Studio 6 can be downloaded at www.atmel.com/atmelstudio. Atmel Gallery and Atmel Spaces are directly accessible through Atmel Studio 6 or at gallery.atmel.com and spaces.atmel.com. Atmel Studio supports development for Atmel AVR® and SAM ARM®-based Cortex™-M-based Flash MCUs.

Webinar
To learn more about Atmel Gallery, a live webinar is available on Wednesday, November 28, @ 10:00 am PT. Sign up for the webinar now.

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel Blog: http://atmelcorporation.wordpress.com 
Atmel YouTube Channel: www.atmel.com/youtube
Twitter: www.atmel.com/twitter 
Facebook: www.atmel.com/facebook
LinkedIn: www.atmel.com/linkedin

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex™ are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others.

Press Contact:

Agnes Toan, PR Manager

Tel: (+1) 408-487-2963, Email: [email protected]   

Partner Quotes

FreeRTOS
"Our collaboration brings together the Atmel software framework and the popular FreeRTOS kernel in a professional and pre-packaged integration. This saves Atmel customers weeks of time otherwise spent on integrating an RTOS and writing efficient, fully multi-threaded aware peripheral drivers."
-           Richard Barry, founder of the FreeRTOS project

HP Info Tech
"HP Info Tech's CodeVision for AVR provides a commercial compiler and automatic program generator for Atmel AVR microcontrollers. Integrated with Studio 6, AVR designers now have a choice of compilers and a graphical interface for peripheral configuration without ever leaving the Atmel Studio 6 development platform. We are excited to participate in the Atmel Gallery as a new way to deliver the best tools to developers, hassle free."
-           Pavel Haiduc, manager, HP Info Tech

Karoly Lukacs
"AStyle Extension enables programmers to format their source code to keep it clean, readable and organized. The Atmel Gallery provides an entirely new way to help a broad base of designers benefit from innovative developments."
-           Karoly Lukacs, developer

Keil
"When designing with ARM-based microcontrollers, Keil's development tools are best-in-class. The integration between Atmel Studio 6 and Keil MDK-ARM, along with the easy accessibility in Atmel Gallery, provides developers of ARM Cortex-M based applications the flexibility and choice of tools for optimizing their designs."
-           Reinhard Keil, director of MCU tools, ARM

Labcenter
"Virtual System Modeling with Proteus reduces product design cycles by shortening product development time and lowering development cost. The integration of Proteus with Atmel Studio, and the easy accessibility through Atmel Gallery will bring development of MCU applications to a new, unprecedented level."
–          John Jameson, chairman and chief software architect, Labcenter Electronics

Micrium
"Micrium's µC/OS-III Kernel helps save time for embedded MCU designers. Having µC/OS-III integrated in Atmel Studio, and easily available in the Atmel Gallery, provides developers with a commercial RTOS solution that allows them to build reliable devices – quickly." 
-           Jean Labrosse, founder, CEO and president, Micrium

Percepio
" FreeRTOS+Trace, Percepio's innovative Tracealyzer tool for the popular FreeRTOS operating system, is now available in Atmel Gallery. This collaboration with Atmel helps bring a fully integrated runtime diagnostics solution to embedded developers to help change the way embedded applications are developed."
-           Johan Kraft,  CEO and founder, Percepio

Red Lizard
"With Red Lizard's Goanna Studio static code analysis tools, embedded developers can easily extend Atmel Studio to check their MCU applications against crashes and security vulnerabilities. Atmel Gallery is a first of its kind to easily provide all the tools a developer needs. We are excited to be included in this app store to help bring additional value to the embedded industry."
 - Dr. Ralf Huck, CEO, Red Lizard Software

Symnum
"Developers can now access Symnum's ViEmu vi/vim emulator directly in Atmel Gallery without ever leaving the Studio 6 integrated development platform. Being included in Atmel's new online app store provides embedded developers with powerful vi/vim editing, which is available with the simple click of a download button."
-           Jon Beltran de Heredia, founder, Symnum 

SOURCE Atmel Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Latest Stories
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with an example of a top European Telco provider. Find out how they are leveraging the power of acloud-based consumption model services to offer more value to the mass market and enable a new revenue model that embraces the true meaning of the Third Industrial Revolution.
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing the appropriate governance model but also in collaborating with key stakeholders to ensure a successful transformation.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.