Welcome!

Cloud Expo Authors: Xenia von Wedel, Elizabeth White, Liz McMillan, Ali Hussain, Pat Romanski

News Feed Item

Atmel Launches Industry's First Integrated App Store And Collaboration Workspace

-Additions to Studio 6 Further Simply Embedded MCU Design

MUNICH, Nov. 13, 2012 /PRNewswire/ -- Electronica 2012 -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today further simplified the software design process for embedded MCU designers with the introduction of Atmel Gallery, an app store for development tools and embedded software that evolves Atmel Studio 6 into a comprehensive integrated development platform (IDP). Atmel is the first company to bring the convenience of an app store to the embedded MCU community.

(Logo: http://photos.prnewswire.com/prnh/20120530/SF15228LOGO)

While MCU designers are under increasing pressure to develop highly differentiated, innovative and complex products in far less time than ever before, engineering resources and project times are not being increased. Growingly, software is used to differentiate end-customer products, from smartphones to industrial controls. Yet, traditional software development environments have not evolved in any meaningful way to accommodate the new realities of the designers' world. To shorten the design cycles for their differentiated products, designers today need a comprehensive IDP that provides easy access to all the necessary tools and embedded software they require, such as compilers, advanced debugging and analysis tools, real-time-operating systems and communication stacks.

Atmel Gallery is built directly into the Atmel Studio 6 development environment and is also available via the web at gallery.atmel.com to provide easy access to free and commercial extensions for Atmel Studio including development tools such as compilers, peripheral configuration, code editing and code analysis. To support the development of Atmel MCUs, solutions are available now through the Atmel Gallery from third-party partners including HP Info Tech, Keil (a division of ARM Holdings), Percepio, Red Lizard and Symnum Systems to help shorten their design time.

For instance, FreeRTOS, a popular real-time embedded operating system (OS), is now integrated into the Atmel Software Framework and available through Atmel Gallery to give designers easy access to use real-time OS capabilities in their MCU designs. Atmel will continue to include additional partner solutions into Atmel Gallery, including RTOS solutions such as Micrium's popular µC/OS real-time kernels and µC/Probe data visualization tool and rapid prototyping tools such as Proteus VSM from Labcenter Electronics for hardware/software co-simulation, with many more to come.

Atmel also launched Atmel Spaces, a cloud-based collaboration workspace for hosting software and hardware projects targeting Atmel MCUs. Atmel Spaces makes it easy for the MCU design community to collaborate, resulting in a rapidly growing community of developed tools and embedded software for Atmel MCUs. Available at spaces.atmel.com, Atmel Spaces provides all the tools to make collaborative development easy, including access control, version control system, bug and feature trackers, mailing lists and wikis. Projects hosted on Atmel Spaces are accessible directly from Studio 6.

"Embedded designers require a new type of development platform, one that helps meet the exploding software requirements in their MCU designs. Easy access to all their tool and software needs is key for enabling them to meet their challenging project timelines," said Joerg Bertholdt, director of marketing, MCU tools and software, Atmel Corporation. "Atmel Gallery and Atmel Spaces evolve Studio 6 in ways that do just that. Now, designers can take advantage of the same easy-to-use environment to satisfy all their tools and software needs with the opportunity to collaborate with other engineers."

Availability     
Available free of charge, Atmel Studio 6 can be downloaded at www.atmel.com/atmelstudio. Atmel Gallery and Atmel Spaces are directly accessible through Atmel Studio 6 or at gallery.atmel.com and spaces.atmel.com. Atmel Studio supports development for Atmel AVR® and SAM ARM®-based Cortex™-M-based Flash MCUs.

Webinar
To learn more about Atmel Gallery, a live webinar is available on Wednesday, November 28, @ 10:00 am PT. Sign up for the webinar now.

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel Blog: http://atmelcorporation.wordpress.com 
Atmel YouTube Channel: www.atmel.com/youtube
Twitter: www.atmel.com/twitter 
Facebook: www.atmel.com/facebook
LinkedIn: www.atmel.com/linkedin

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex™ are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others.

Press Contact:

Agnes Toan, PR Manager

Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com   

Partner Quotes

FreeRTOS
"Our collaboration brings together the Atmel software framework and the popular FreeRTOS kernel in a professional and pre-packaged integration. This saves Atmel customers weeks of time otherwise spent on integrating an RTOS and writing efficient, fully multi-threaded aware peripheral drivers."
-           Richard Barry, founder of the FreeRTOS project

HP Info Tech
"HP Info Tech's CodeVision for AVR provides a commercial compiler and automatic program generator for Atmel AVR microcontrollers. Integrated with Studio 6, AVR designers now have a choice of compilers and a graphical interface for peripheral configuration without ever leaving the Atmel Studio 6 development platform. We are excited to participate in the Atmel Gallery as a new way to deliver the best tools to developers, hassle free."
-           Pavel Haiduc, manager, HP Info Tech

Karoly Lukacs
"AStyle Extension enables programmers to format their source code to keep it clean, readable and organized. The Atmel Gallery provides an entirely new way to help a broad base of designers benefit from innovative developments."
-           Karoly Lukacs, developer

Keil
"When designing with ARM-based microcontrollers, Keil's development tools are best-in-class. The integration between Atmel Studio 6 and Keil MDK-ARM, along with the easy accessibility in Atmel Gallery, provides developers of ARM Cortex-M based applications the flexibility and choice of tools for optimizing their designs."
-           Reinhard Keil, director of MCU tools, ARM

Labcenter
"Virtual System Modeling with Proteus reduces product design cycles by shortening product development time and lowering development cost. The integration of Proteus with Atmel Studio, and the easy accessibility through Atmel Gallery will bring development of MCU applications to a new, unprecedented level."
–          John Jameson, chairman and chief software architect, Labcenter Electronics

Micrium
"Micrium's µC/OS-III Kernel helps save time for embedded MCU designers. Having µC/OS-III integrated in Atmel Studio, and easily available in the Atmel Gallery, provides developers with a commercial RTOS solution that allows them to build reliable devices – quickly." 
-           Jean Labrosse, founder, CEO and president, Micrium

Percepio
" FreeRTOS+Trace, Percepio's innovative Tracealyzer tool for the popular FreeRTOS operating system, is now available in Atmel Gallery. This collaboration with Atmel helps bring a fully integrated runtime diagnostics solution to embedded developers to help change the way embedded applications are developed."
-           Johan Kraft,  CEO and founder, Percepio

Red Lizard
"With Red Lizard's Goanna Studio static code analysis tools, embedded developers can easily extend Atmel Studio to check their MCU applications against crashes and security vulnerabilities. Atmel Gallery is a first of its kind to easily provide all the tools a developer needs. We are excited to be included in this app store to help bring additional value to the embedded industry."
 - Dr. Ralf Huck, CEO, Red Lizard Software

Symnum
"Developers can now access Symnum's ViEmu vi/vim emulator directly in Atmel Gallery without ever leaving the Studio 6 integrated development platform. Being included in Atmel's new online app store provides embedded developers with powerful vi/vim editing, which is available with the simple click of a download button."
-           Jon Beltran de Heredia, founder, Symnum 

SOURCE Atmel Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.