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By Business Wire |
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November 13, 2012 11:31 AM EST |
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Time Warner Cable (TWC) and The Madison Square Garden Company (MSG)
today announced a long-term marketing partnership that will align TWC’s
“Enjoy Better” brand campaign with concerts and sporting events taking
place at The World’s Most Famous Arena. As part of the partnership, TWC
is now the naming partner for the Concert Series at Madison Square
Garden, as well as an Official Partner of the New York Knicks and the
New York Rangers. The new partnership will also enable TWC to use MSG’s
unrivaled ability to deliver unforgettable experiences to offer unique
benefits exclusively for its New York City customers.
“We are very excited to align our ‘Enjoy Better’ campaign and company
brand with The World’s Most Famous Arena here in the heart of our
hometown of New York City,” said Jeffrey Hirsch, chief marketing officer
for Time Warner Cable. “Like our customers, we are huge music fans and
long-time supporters of the Knicks and Rangers and are proud to invest
in New York City by sponsoring these storied brands. Through our
partnership, we can offer the thrill and unique experiences of the
transformed Garden and showcase our advanced services for NYC-area
consumers.”
“We are well on our way to transforming Madison Square Garden into the
world’s most spectacular arena, and are proud to partner with Time
Warner Cable, which enables us to enhance our customers’ experiences at
concerts and sporting events at The Garden even further,” said Greg
Economou, executive vice president, corporate sales and solutions, MSG
Sports. “Meanwhile, Time Warner Cable will enjoy unmatched brand
exposure at one of the busiest arenas in the world, along with the
opportunity to reward their current customers with unique experiences
only Madison Square Garden can deliver.”
The partnership gives TWC a strong brand presence across MSG’s sports,
entertainment and media platforms, including the Arena’s 7th
Avenue and 8th Avenue outdoor marquees, digital signage
within the building for events, features on GardenVision, the
center-hung scoreboard, as well as integration across MSG’s online
properties. The Garden has a strong lineup of diverse and top-name
artists scheduled to perform this fall as part of the Time Warner Cable
Concert Series, including Madonna, Justin Bieber, One Direction, The Who
and Jason Mraz.
“Enjoy Better” Brand Experiences
As an extension of its “Enjoy Better” brand campaign, TWC’s new Madison
Square Garden platform will offer unique experiences and opportunities
for its customers and Garden guests. During every Knicks and Rangers
home game, one lucky fan will win an “Enjoy Better” enhancement to their
game experience, such as a seat upgrade or merchandise, courtesy of TWC.
In addition, TWC will be the presenting partner of one Knicks game and
one Rangers game per season, and will distribute premium items to fans.
TWC plans to also run sweepstakes for customers to win tickets and
unique experiences to concerts that are part of the Time Warner Cable
Concert Series at Madison Square Garden.
TWC will take advantage of an area on the Madison Concourse (6th
floor) of The Garden to engage visitors with fun, interactive displays
and games with the Company’s brand ambassadors. Through its
demonstrations, consumers can engage, sample and experience TWC’s
broadband Internet-enabled products and services and other advanced
entertainment and telecommunications services.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and, through its NaviSite subsidiary, managed and
outsourced information technology solutions and cloud services. Time
Warner Cable Media, the advertising arm of Time Warner Cable, offers
national, regional and local companies innovative advertising solutions.
More information about the services of Time Warner Cable is available at www.timewarnercable.com,
www.twcbc.com,
www.navisite.com,
and www.twcmedia.com.
About The Madison Square Garden Company
The Madison Square Garden Company (NASDAQ: MSG) is a fully-integrated
sports, media and entertainment business. The Company is comprised of
three business segments: MSG Sports, MSG Media and MSG Entertainment,
which are strategically aligned to work together to drive the Company's
overall business, which is built on a foundation of iconic venues and
compelling content that the company creates, produces, presents and/or
distributes through its programming networks and other media assets. MSG
Sports owns and operates the following sports franchises: the New York
Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA),
and the Connecticut Whale (AHL). MSG Sports also features the
presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis. MSG
Media is a leader in production and content development for multiple
distribution platforms, including content originating from the Company’s
venues. MSG Media’s television networks consist of regional sports
networks, MSG Network and MSG+, collectively referred to as MSG
Networks; and Fuse, a national television network dedicated to music.
MSG Networks also include high-definition channels, MSG HD and MSG+ HD,
and Fuse includes its high-definition channel, Fuse HD. MSG
Entertainment is one of the country's leaders in live entertainment. MSG
Entertainment creates, produces and/or presents a variety of live
productions, including the Radio City Christmas Spectacular featuring
the Radio City Rockettes. MSG Entertainment also presents or hosts other
live entertainment events such as concerts, family shows and special
events in the Company’s diverse collection of venues. These venues
consist of Madison Square Garden, Radio City Music Hall, The Theater at
Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the
Forum in Inglewood, CA, and the Wang Theatre in Boston, MA. More
information is available at www.themadisonsquaregardencompany.com.

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
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