Welcome!

@CloudExpo Authors: Liz McMillan, William Schmarzo, Elizabeth White, Donald Meyer, Yeshim Deniz

News Feed Item

New Service to Help U.S. Students Improve Math Scores, Better Compete in Global Job Market

Japan's largest educational company enters the U.S. market with a game-like mobile app for mathematically challenged middle-school students

NEW YORK, Nov. 13, 2012 /PRNewswire/ -- With about two-thirds of U.S. eighth-graders below proficiency in math according to the latest National Assessment of Educational Progress (NAEP), most parents, teachers and employers agree that improving math scores is vital to the success of students and the nation's economic future.  

Now Benesse America wants to give U.S. students the kind of help with their math studies that has made its parent company famous among children and parents in Japan, this time with a new mobile technology twist.

Today Benesse launches a new self-tutoring service called StraightAce, designed for struggling middle-school math students. StraightAce makes a game out of math, increasing student motivation for learning.

"Parents see their children falling behind in math and don't know how to help them. With StraightAce, kids spend just 15 minutes a day on a smartphone or tablet collecting in-game rewards for their study achievements, all the while gaining a better grasp of vital math concepts," explains Shigeki Matsuo, president of Benesse America.

The service is designed for sixth-, seventh- and eighth-graders. Each StraightAce session includes a lesson and 10 math problems, with further explanations offered for each question. Every grade level includes over 150 different math topics, which are all aligned with the Common Core State Standards. The new standards, adopted by 45 states and now being implemented by teachers nationwide, reflect the knowledge and skills needed to succeed in college and the workplace.

StraightAce received praise from students and parents in focus groups: "I thought it was a good review and it matched up with what I was learning in school," said Matthew Sypa, 13, of Brooklyn, N.Y. "When I went back and read the explanations, I knew I could do the problems."

Makes Parental Involvement Easier  
As children complete math problems on the StraightAce mobile app, parents can follow and encourage their progress online through a cloud-based dashboard. The display includes snapshots of work completed by the student on the mobile app's virtual scratchpad and an inbox where students can send their parents messages if they need extra help. Parents can access all lessons, problems and explanations online.

Developmental Years Targeted
The middle-school years are a crucial time for math skills development. Since math concepts are cumulative, students who miss fundamentals during this period often fail to catch up as advanced concepts needed for high school and college are introduced.

StraightAce keeps middle-schoolers engaged by making math studies fun and easier to fit into the day. As students learn and answer math questions correctly, they earn virtual stars that are exchangeable for in-game rewards. Such features embrace the current popular tech trend of gamification. Making the content accessible through a mobile app means that the material goes with students wherever they are, so they can be learning even when they're away from textbooks.

Help for U.S. Students from a Famous Name in Japan
Benesse is a well-known name in Japan, so much so that 1 in 5 children there currently use a Benesse product of some kind.  

"Much like in America, parents in Japan have varying opinions of the educational system," Matsuo said. "It is therefore very common for parents in Japan to pay for additional products and services to supplement the learning that their children receive in the classroom. Helping students to more easily grasp what they are taught in school is part of what has made Benesse famous in Japan, and we can help students here in America as well."

StraightAce is available on the company's website at straightace.com and is compatible with iPhone, iPad and Android platforms. Subscription prices for the service start from $14.99 per month. StraightAce is the result of a joint development effort between Benesse America and Quipper, a learning platform developer.

About Benesse America
Based in New York, Benesse America Inc. is the operating entity of the Benesse Group in the United States. Its parent Benesse Holdings Inc. holds the largest education company in Japan and third largest in the world, with over $5 billion in net sales. Benesse Holdings Inc. is also the parent company of Berlitz Corporation, which offers language instruction through more than 550 locations in more than 70 countries.

About Quipper
Quipper was founded in 2010 by Masayuki Watanabe, co-founder of DeNA, and is based in London. Quipper has over 3.7 million learners around the world studying on its platform.

— For more information on StraightAce, go to straightace.com.

SOURCE Benesse

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...