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Certain Joins Marketo LaunchPoint Ecosystem

Certain's Event Management Platform Enables Marketo Users to Plan and Execute More Engaging Events that Deliver Increased ROI

SAN FRANCISCO, Nov. 14, 2012 /PRNewswire/ -- Certain, Inc., the leading provider of event management solutions for the global meetings and events planning industry, announced today that it has joined Marketo's ecosystem, Marketo LaunchPoint. By combining Certain and Marketo solutions, marketers can more efficiently plan and execute events that strengthen brand equity, engage attendees, nurture valuable business relationships, and measurably contribute to building pipeline and closing sales.

Certain will participate on a panel entitled, "Mo' Meetings, Less Problems: Online Meetings Made Awesome," as part of Marketo's Marketing Nation virtual event, Wednesday, November 14, 2012. Brad Kofoed, Sr. Director, Alliances at Certain will discuss how marketers are blending face-to-face and digital events to extend their reach, build communities, and connect with global audiences.  He will also address the use of new mobile, social, and appointment matching technologies to engage event attendees and build valuable business relationships.

Today, more than ever, conferences and events must deliver measureable business value to all stakeholders. Certain's SaaS-based, comprehensive event management platform gives marketing professionals a streamlined system to strengthen brand equity and accelerate sales from their investments in events.  With Certain's collaborative platform, marketers easily plan and execute branded events, engage attendees across multiple touch points, and evaluate event success.  Certain supports both virtual and face-to-face events from the simple to the complex and is the first Marketo LaunchPoint partner in its ecosystem to manage the complex attendee management requirements live events entail.

"We recognize that corporate events – both live and virtual – are key revenue generators and require a sophisticated yet easy-to-use platform to ensure success and maximize event ROI," said Robin Bordoli, VP, Partner Ecosystems at Marketo. "That's why Certain is a great fit for Marketo's LaunchPoint ecosystem. With Certain as part of our ecosystem we offer our community of marketing professionals access to an enterprise-class event management partner."

"The combination of Certain and Marketo gives marketers a rich solution to create engaging events that deliver marketing results and a great attendee experience," said Peter Micciche, CEO at Certain. "Certain's event intelligence and rich attendee profiles integrated with Marketo's closed loop reporting, allows customers to evaluate each event's contribution to new lead generation, lead nurturing, pipeline velocity, and closed opportunities. It's a win for marketers, Marketo and Certain."

About Certain
Certain is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain platform supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit www.certain.com.

About Marketo: Marketing Software – Easy, Powerful, Complete. 
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" by Forbes, and the #1 Marketing Software Vendor on the INC 500.  In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Editorial Contact:

Lisa Sheeran
Sheeran Communication
510-724-2267
Lisa@C[email protected]

SOURCE Certain, Inc.

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