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FlixMaster and Sony Creative Software Partner to Offer Sony Creative Software Users Access to FlixMaster's Game-Changing Interactive Video Platform

Easiest and Most Powerful Platform to Create E-Commerce, Entertainment and E-Learning Projects Available for a Limited Time, Sony Creative Software-Only Promotional Offer

BOULDER, CO -- (Marketwire) -- 11/14/12 -- FlixMaster (www.flixmaster.com), the first user-driven online video platform that radically changes the video experience for producers and viewers alike, and Sony Creative Software (www.sonycreativesoftware.com), a leading global provider of professional editing and authoring applications, announced today that the two companies have partnered to offer Sony Creative Software users exclusive access to FlixMaster's cloud-based interactive video creation and editing platform for only $19.95/month. For a limited time, Sony Creative Software users can experience the enterprise level power of FlixMaster's interactive editing platform at a fraction of the cost.

Sony will offer this special Sony Creative Software group-only subscription rate to its millions of users via its monthly user newsletter, scheduled to be emailed November 15, giving Sony Creative Software users special access to FlixMaster's enterprise-level, interactive editing platform, which offers the best cloud-based interactive building tools for scalable e-commerce, entertainment, corporate, and e-learning projects. The special rate includes unlimited project building, unlimited views (sharing with others) and 10GB of storage, allowing anyone in the Sony Creative Software group to try for themselves FlixMaster's unique visual branching video creation tools that make video non-linear, participatory and social. In addition, Sony will promote FlixMaster in a Webinar on Thursday, November 15, at 9:00 a.m. PT.

"If you believe, as we do, that online video is going to be interactive in the coming years, then FlixMaster is the platform that is going to get you in the game, ahead of the curve," said Dave Chaimson, vice president of Global Marketing for Sony Creative Software. "The partnership between Sony Creative Software and FlixMaster presents our users with the most state-of-the-art means to exercise their creativity in ways never before possible. It will spark project creation that will amaze, and meet a broad diversity of consumer needs."

FlixMaster is the only interactive editing platform that combines the following features to offer an end-to-end video creation experience:

"FlixMaster frees video producers from the constraints of a linear storyline, and we think Sony Creative Software users will be astonished by what they can do with the platform," said Erika Trautman, CEO and co-founder of FlixMaster. "We're honored that Sony Creative Software recognized the ingenuity that FlixMaster put into its platform to drive the next generation of online video, and excited that, for the first time, it's being made available to the a very broad creative market via this exclusive partnership."

The FlixMaster platform was adopted earlier this year by NBCUniversal/USA Network for a first-ever interactive online video prequel created for the network's hit TV series "Covert Affairs." In October, One Kings Lane, an online home design flash sale site, began using interactive video created with FlixMaster to help consumers learn more about its products in an experiential way and to appeal to a new user base.

FlixMaster's next-generation capabilities enable producers to create non-linear video with multiple navigation paths, and its player API extends the reach of the video outside of the player to interact with the actual website -- creating a new paradigm where the video player can be the main navigation point for an entire website. Its drag-and-drop interface allows content creators to link videos to other videos, add links to outside URLs, and leverage its powerful player API to easily create professional-grade, highly interactive projects that drive engagement and e-commerce ROI. FlixMaster videos can quadruple viewing engagement and increase clickthrough rates by up to 800%, and unlike other solutions that require producers to relinquish creative control by sending their videos to "experts" who complete them according to predefined specifications, FlixMaster allows producers to retain complete control from start to finish. FlixMaster handles all of the transcoding and optimization and can either host the published videos or integrate with the company's CDN of choice. These dynamic, interactive projects can then be embedded on any website or easily shared through social networks. FlixMaster is built in HTML5 to integrate seamlessly with iPads and other tablets.

About FlixMaster

FlixMaster (www.flixmaster.com) is a pioneering interactive video platform that offers a radically new video creation and viewing experience. With FlixMaster, anyone -- from individuals to businesses -- can create and share next-generation videos that inspire, engage and interact with viewers. Unlike complex and costly video creation tools, FlixMaster provides a simple drag-and-drop interface that allows the producer to easily create videos that are non-linear, participatory and social. FlixMaster-made videos get significantly higher clickthroughs, engagement and ROI than their standard online counterparts. Finally, video is freed to act as an interactive educational tool, a powerful e-commerce engine, or as the ultimate entertainment vehicle where viewers can create their own adventures and choose their own story outcomes. Headquartered in Boulder, CO, FlixMaster was co-founded by an Emmy Award-nominated producer and a video game designer, and is a TechStars 2011 company.

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