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CloudExpo® Blog Authors: David Sprott, Liz McMillan, Baruch Sadogursky, Elizabeth White, Adrian Bridgwater

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NewVoiceMedia Join the Marketo Partner Ecosystem to Improve Sales and Marketing Effectiveness

New integrated telephony solution provides marketers with greater transparency of the value creation process

14 November 2012: NewVoiceMedia today announces that it has joined Marketo LaunchPoint, the most complete ecosystem of compelling solutions for marketers, to provide its clients with the ability to close the value gap between marketing and sales. The solution created from NewVoiceMedia's ContactWorld for Salesforce and Marketo's marketing platform, will improve lead generation through an integrated telephony system which enables lead prioritisation and tracking.

Turning potential leads into sales is a difficult and expensive task. NewVoiceMedia joining Marketo's partner ecosystem will help its clients by taking the guesswork out of lead generation, and instead make the process more effective by targeting potential leads when they are interested and engaged with a business' marketing. The solution will make it easier for marketers to identify and build compelling cloud services that have been demonstrated to be complementary and add value to the marketing and sales process.

It is estimated that a massive 70% of sales revenue is lost[1] between the marketing and sales stage. The NewVoiceMedia and Marketo combination enable users to take control and create a closed loop whereby interested leads generated by marketing are captured instantly, resulting in a higher rate of sales and giving businesses an insight into what customers want. The simplicity of the system also means it saves businesses time and cost, which previously would have been spent following up the wrong leads.

Jonathan Gale, CEO of NewVoiceMedia explains: "Our partnership with Marketo is enabling NewVoiceMedia to improve and personalise customer experience further, starting with the purchasing decision. In a world where markets are inundated with products and services, and uninformed cold calling is rife, the task of turning leads into sales is a tricky business. It is becoming increasingly important to understand potential customers' wants and needs before making contact. By partnering with Marketo we're able to provide our clients with the insight and ability to contact potential customers whilst they are engaged with an informative, personalised phone call."

Robin Bordoli, VP partner ecosystem of Marketo comments: "It's great to see Marketo being used in such an innovative and important way. NewVoiceMedia truly understands the needs of its clients and is passing on that insight through this partnership. Its current cloud technology is enabling customers to take advantage of this insight instantly, with fully informed contact centre staff contacting potential leads whilst their interest is still high, turning it into a sale."

[1] https://www.netatlantic.com/emailmarketing/seewhy.html

- ENDS -

About NewVoiceMedia
ContactWorld from NewVoiceMedia is an enterprise class contact centre, delivered via a true multi-tenant cloud architecture. Our customers benefit from fast, flexible and cost effective access to contact centre capabilities that would normally be very complicated, expensive and slow to acquire, integrate and use.

ContactWorld offers customers an incredibly rich suite of integrated call centre technologies. We leverage the cloud to provide complex data driven routing of calls so they are delivered to the correct agents. We provide them with the technology and information to resolve more enquiries first time, resulting in a more rewarding interaction between agents and customers.

The ContactWorld platform provides a market leading 99.999% service availability SLA, and processes hundreds of millions of calls, for thousands of agents working across the globe. We have customers in 14 countries on 5 continents, including Berry Bros & Rudd, Long Tall Sally, QlikTech, Royal Mail, SHL Group and Parcelforce. For further information, please visit www.newvoicemedia.com

About Marketo: Marketing Software - Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software - including the world's first integrated solution for social marketing automation - streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners

NewVoiceMedia PR contact
Sarah Murray
Speed
Tel: +44 (0)7876 768777
Email: [email protected]

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