Welcome!

@CloudExpo Authors: Greg Schulz, Elizabeth White, Kevin Benedict, Yeshim Deniz, AppNeta Blog

News Feed Item

EU Companies Out of Step with Consumer Concerns Over Online Tracking

BRUSSELS, November 15, 2012 /PRNewswire/ --

New TRUSTe privacy research published today shows that across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity, and consumers expect websites to get their permission before tracking their behaviour online. Yet despite the introduction of the EU Cookie Directive in May 2011, only a minority of companies are seeking consent from users before dropping cookies.

The TRUSTe 2012 EU Consumer Privacy Index is the first study to provide a comprehensive analysis of current consumer attitudes to data privacy and company practices across the EU. The extensive study included over 4,000 consumers (conducted online via Ipsos MORI's i:Omnibus survey in France, Germany, Great Britain and the Netherlands) and 200 top websites (compiled using TRUSTe's deep scanning website tracker and cookie audit technology to review the top 50 websites as ranked by Alexa.com in each of the four countries).

The headline findings include:

  • 86% of respondents in the Netherlands were aware of internet browser cookies compared with 81% in Great Britain, 78% in Germany and 59% in France.
  • The top 50 French websites are dropping nearly twice as many third party cookies (434) as Dutch websites (237).
  • 71% of French respondents were very concerned about their privacy online compared with 69% in Great Britain, 62% in Germany and 48% in the Netherlands.

In relation to the EU Cookie Directive, the research showed:

  • 79% of Dutch respondents were aware that the EU Cookie Directive law requires that companies must have your permission to track you online compared with 63% in Great Britain, 51% in Germany and 26% in France.
  • 82% of Germans expect companies to comply with the EU Cookie Directive as do 76% in Great Britain and 62% in the Netherlands.
  • 53% of French respondents expect companies to comply yet 44% plan to only visit websites of companies who comply with the EU Cookie Directive.
  • 12% of the top 50 UK websites and 32% of Dutch websites had taken some steps to comply with the Directive with an onscreen pop-up, banner or tab informing users about cookies on the site. None of the top 50 websites in France or Germany had done this.

EU Managing Director for TRUSTe, Danilo Labovic said:

"This research shows that there is a significant gap between consumer expectations and the experience provided by most companies. The majority of EU consumers are highly knowledgeable about internet cookies and are aware of the pay-off between online targeting from advertisers and receiving free online services, content and games. However they have high levels of privacy concerns and across all four countries, an average of 83%* thought that companies should get their permission before tracking them online.

The consequences of getting this wrong for businesses are significant with 36% in France choosing not to visit a company website due to concerns about their privacy online and 34% in Germany not using a smartphone app due to online privacy concerns. Across all four countries an average of 68%* expect companies to comply with the recent EU Cookie Directive and an average of 41%* plan to only visit websites that do. With the top 50 websites in France and Germany having taken no action to inform visitors on their home page about cookie use and tracking on these sites they appear to be out of step with the concerns of their users.

The good news is that there are measures companies can take to address these concerns. The research also found that 62% in France, 57% in Germany and Great Britain and 49% in the Netherlands agreed that they trusted a website more if they saw a certification or seal indicating privacy approval from an outside organisation."

For a copy of the TRUSTe 2012 EU Consumer Privacy Index please go to http://www.truste.com/eu-compliance-tracking-awareness-index/. More information about TRUSTe can be found at http://www.truste.eu

Notes to Editors

1 TRUSTe is the leading global provider of data privacy management solutions, offering a broad suite of technologies and certifications to help companies build trust and increase engagement across their online channels, including websites, mobile apps, advertising, and cloud services. Over 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to build trust and address evolving and complex privacy challenges. TRUSTe's green Certified Privacy Seal is widely recognised and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe please visit http://www.truste.eu  

2 Ipsos MORI's i:Omnibus interviewed a representative sample of 4,041 adults aged 16 to 75 across Great Britain, the Netherlands, France and Germany. Those interviewed in Netherlands and Germany were aged 16 to 70; Interviews were conducted online during the 19th to 26th October 2012. Data has been weighted to match the profile of each country's population.

3 The data on third party trackers was compiled using TRUSTe's deep scanning technology that is available to businesses through the Website Tracker & Cookie Auditing Service. For more information see: http://www.truste.com/products-and-services/enterprise-privacy/website-tracker-cookie-audit

4 For TRUSTe EU media enquiries and interview requests please contact Eleanor Treharne-Jones at The Conversation Co. on +44(0)7811-093648 or +44(0)20-7812-0664 or e-mail [email protected]

* Average results comprise aggregated scores from 4 separate surveys across Great Britain, the Netherlands, Germany and France. The size of each country's population was not taken into account when aggregating scores across the four markets. 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...