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@CloudExpo Authors: Donald Meyer, Elizabeth White, Liz McMillan, Pat Romanski, Flint Brenton

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Grazie a Veeva CRM cloud e a iRep, InterMune lancia con successo le attività in Europa e un nuovo farmaco orfano

BARCELONA, Spagna, November 15, 2012 /PRNewswire/ --

Quando InterMune, società emergente operante nel campo delle biotecnologie, estese le proprie attività in Europa cercò una soluzione CRM affidabile che contribuisse al lancio di Esbriet, il farmaco orfano di sua produzione - attualmente, il primo e l'unico trattamento efficace nel rallentare la progressione della patologia nei pazienti affetti da FPI da lieve a moderata.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

Poiché InterMune aveva bisogno di mettere rapidamente in campo una nuova soluzione, era alla ricerca di una piattaforma flessibile, facile sia da implementare che da utilizzare. Dopo aver preso in esame tre aziende leader nella fornitura di soluzioni CRM, InterMune decise per la soluzione CRM cloud di Veeva, completa di iRep - l'unica applicazione integrata fdi CRM e CLM (Closed Loop Marketing) appositamente progettata per l'iPad di Apple.

"Veeva CRM ha rapidamente sbaragliato i concorrenti per diversi motivi," ha spiegato Ernest Leek, Senior Director of Marketing and Sales Force Effectiveness for Europe presso InterMune. "Il fatto che Veeva CRM sfrutti a tutto campo le più recenti tecnologie cloud-based è stato il fattore determinante per la nostra decisione, poiché garantisce che il nostro sistema sarà sempre aggiornato con upgrade in tempo reale e cambiamenti che andranno di pari passo con la nostra rapida ascesa. Inoltre, Veeva CRM è costruito su una piattaforma collaudata e offre prestazioni e stabilità migliori rispetto agli altri fornitori di soluzioni CRM presi in esame."

Ad oggi, InterMune ha presentato Veeva CRM e iRep agli utenti in Germania, Francia, paesi scandinavi, Benelux e Austria. Per gestire a livello globale i materiali promozionali, l'anno scorso InterMune ha adottato anche Vault PromoMats, l'applicazione cloud-based di Veeva dedicata alla gestione dei contenuti.

"Quando decidemmo a favore di Veeva, non è stato solo per la tecnologia. L'azienda è cresciuta molto rapidamente negli ultimi cinque anni, proprio come noi; Veeva ha la nostra stessa mentalità dedicata all'attenzione per il cliente, quindi sapevamo che le due aziende erano in sintonia sul piano culturale," ha aggiunto Leek.

Secondo InterMune, lo staff delle vendite e del marketing hanno "sposato" iRep. La funzionalità integrata di CRM e CLM dell'applicazione dà al marketing un prezioso feedback circa le interazioni sul campo con il cliente, consentendo fondamentalmente allo staff delle vendite e del marketing di migliorare l'esperienza del cliente e di creare una azienda "cliente-centrica".  Veeva iRep supporta gli staff delle due divisioni aziendali dando loro tutto ciò che è necessario per essere performanti: i responsabili delle vendite hanno a disposizione strumenti per il call reporting, l'acquisizione dei dati e l'informazione dettagliata, tutti su un unico elegante dispositivo, lo staff dell'ufficio marketing può generare contenuti più ricchi e caricarli facilmente affinché possano essere distribuiti velocemente sul campo.

"Lavoro in questo settore da più di 12 anni: la tecnologia disponibile e i suoi limiti nel potenziare realmente l'interazione con il cliente mi hanno sempre lasciato insoddisfatto," ha spiegato Leek. "Veeva è una delle aziende più innovative nel settore delle scienze naturali: con la propria tecnologia CRM si è dimostrata pionieristica e foriera di cambiamenti sostanziali."

Leek ha concluso: "Vedere l'evoluzione di tutto ciò che possiamo fare con Veeva CRM è stato davvero impressionante e ci riconferma costantemente che, scegliendo Veeva, abbiamo decisamente preso la giusta decisione."

Informazioni su Veeva Systems

Veeva Systems è leader nel campo delle soluzioni aziendali cloud-based per il settore globale delle scienze naturali. Impegnata sul fronte dell'innovazione, dell'eccellenza dei prodotti e del successo del cliente, Veeva vanta più di 150 clienti, dalle maggiori aziende farmaceutiche del mondo fino alle società emergenti nel settore delle biotecnologie.  Fondata nel 2007, Veeva è una società a capitale privato con sede nella Bay Area di San Francisco e uffici a Filadelfia, Barcellona, Pechino, Shanghai e Tokyo. Per maggiori informazioni, visitare il sito web http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tutti i diritti riservati. Veeva e il logo Veeva sono marchi registrati di Veeva Systems. Veeva Systems è titolare di altri marchi registrati e non. Gli altri nomi citati nel presente documento potrebbero essere marchi commerciali dei rispettivi proprietari.


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