Welcome!

@CloudExpo Authors: John Worthington, Liz McMillan, Stackify Blog, Elizabeth White, Pat Romanski

News Feed Item

Grazie a Veeva CRM cloud e a iRep, InterMune lancia con successo le attività in Europa e un nuovo farmaco orfano

BARCELONA, Spagna, November 15, 2012 /PRNewswire/ --

Quando InterMune, società emergente operante nel campo delle biotecnologie, estese le proprie attività in Europa cercò una soluzione CRM affidabile che contribuisse al lancio di Esbriet, il farmaco orfano di sua produzione - attualmente, il primo e l'unico trattamento efficace nel rallentare la progressione della patologia nei pazienti affetti da FPI da lieve a moderata.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

Poiché InterMune aveva bisogno di mettere rapidamente in campo una nuova soluzione, era alla ricerca di una piattaforma flessibile, facile sia da implementare che da utilizzare. Dopo aver preso in esame tre aziende leader nella fornitura di soluzioni CRM, InterMune decise per la soluzione CRM cloud di Veeva, completa di iRep - l'unica applicazione integrata fdi CRM e CLM (Closed Loop Marketing) appositamente progettata per l'iPad di Apple.

"Veeva CRM ha rapidamente sbaragliato i concorrenti per diversi motivi," ha spiegato Ernest Leek, Senior Director of Marketing and Sales Force Effectiveness for Europe presso InterMune. "Il fatto che Veeva CRM sfrutti a tutto campo le più recenti tecnologie cloud-based è stato il fattore determinante per la nostra decisione, poiché garantisce che il nostro sistema sarà sempre aggiornato con upgrade in tempo reale e cambiamenti che andranno di pari passo con la nostra rapida ascesa. Inoltre, Veeva CRM è costruito su una piattaforma collaudata e offre prestazioni e stabilità migliori rispetto agli altri fornitori di soluzioni CRM presi in esame."

Ad oggi, InterMune ha presentato Veeva CRM e iRep agli utenti in Germania, Francia, paesi scandinavi, Benelux e Austria. Per gestire a livello globale i materiali promozionali, l'anno scorso InterMune ha adottato anche Vault PromoMats, l'applicazione cloud-based di Veeva dedicata alla gestione dei contenuti.

"Quando decidemmo a favore di Veeva, non è stato solo per la tecnologia. L'azienda è cresciuta molto rapidamente negli ultimi cinque anni, proprio come noi; Veeva ha la nostra stessa mentalità dedicata all'attenzione per il cliente, quindi sapevamo che le due aziende erano in sintonia sul piano culturale," ha aggiunto Leek.

Secondo InterMune, lo staff delle vendite e del marketing hanno "sposato" iRep. La funzionalità integrata di CRM e CLM dell'applicazione dà al marketing un prezioso feedback circa le interazioni sul campo con il cliente, consentendo fondamentalmente allo staff delle vendite e del marketing di migliorare l'esperienza del cliente e di creare una azienda "cliente-centrica".  Veeva iRep supporta gli staff delle due divisioni aziendali dando loro tutto ciò che è necessario per essere performanti: i responsabili delle vendite hanno a disposizione strumenti per il call reporting, l'acquisizione dei dati e l'informazione dettagliata, tutti su un unico elegante dispositivo, lo staff dell'ufficio marketing può generare contenuti più ricchi e caricarli facilmente affinché possano essere distribuiti velocemente sul campo.

"Lavoro in questo settore da più di 12 anni: la tecnologia disponibile e i suoi limiti nel potenziare realmente l'interazione con il cliente mi hanno sempre lasciato insoddisfatto," ha spiegato Leek. "Veeva è una delle aziende più innovative nel settore delle scienze naturali: con la propria tecnologia CRM si è dimostrata pionieristica e foriera di cambiamenti sostanziali."

Leek ha concluso: "Vedere l'evoluzione di tutto ciò che possiamo fare con Veeva CRM è stato davvero impressionante e ci riconferma costantemente che, scegliendo Veeva, abbiamo decisamente preso la giusta decisione."

Informazioni su Veeva Systems

Veeva Systems è leader nel campo delle soluzioni aziendali cloud-based per il settore globale delle scienze naturali. Impegnata sul fronte dell'innovazione, dell'eccellenza dei prodotti e del successo del cliente, Veeva vanta più di 150 clienti, dalle maggiori aziende farmaceutiche del mondo fino alle società emergenti nel settore delle biotecnologie.  Fondata nel 2007, Veeva è una società a capitale privato con sede nella Bay Area di San Francisco e uffici a Filadelfia, Barcellona, Pechino, Shanghai e Tokyo. Per maggiori informazioni, visitare il sito web http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tutti i diritti riservati. Veeva e il logo Veeva sono marchi registrati di Veeva Systems. Veeva Systems è titolare di altri marchi registrati e non. Gli altri nomi citati nel presente documento potrebbero essere marchi commerciali dei rispettivi proprietari.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...