Welcome!

@CloudExpo Authors: Steven Lamb, Elizabeth White, Pat Romanski, Liz McMillan, AppDynamics Blog

News Feed Item

Grazie a Veeva CRM cloud e a iRep, InterMune lancia con successo le attività in Europa e un nuovo farmaco orfano

BARCELONA, Spagna, November 15, 2012 /PRNewswire/ --

Quando InterMune, società emergente operante nel campo delle biotecnologie, estese le proprie attività in Europa cercò una soluzione CRM affidabile che contribuisse al lancio di Esbriet, il farmaco orfano di sua produzione - attualmente, il primo e l'unico trattamento efficace nel rallentare la progressione della patologia nei pazienti affetti da FPI da lieve a moderata.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

Poiché InterMune aveva bisogno di mettere rapidamente in campo una nuova soluzione, era alla ricerca di una piattaforma flessibile, facile sia da implementare che da utilizzare. Dopo aver preso in esame tre aziende leader nella fornitura di soluzioni CRM, InterMune decise per la soluzione CRM cloud di Veeva, completa di iRep - l'unica applicazione integrata fdi CRM e CLM (Closed Loop Marketing) appositamente progettata per l'iPad di Apple.

"Veeva CRM ha rapidamente sbaragliato i concorrenti per diversi motivi," ha spiegato Ernest Leek, Senior Director of Marketing and Sales Force Effectiveness for Europe presso InterMune. "Il fatto che Veeva CRM sfrutti a tutto campo le più recenti tecnologie cloud-based è stato il fattore determinante per la nostra decisione, poiché garantisce che il nostro sistema sarà sempre aggiornato con upgrade in tempo reale e cambiamenti che andranno di pari passo con la nostra rapida ascesa. Inoltre, Veeva CRM è costruito su una piattaforma collaudata e offre prestazioni e stabilità migliori rispetto agli altri fornitori di soluzioni CRM presi in esame."

Ad oggi, InterMune ha presentato Veeva CRM e iRep agli utenti in Germania, Francia, paesi scandinavi, Benelux e Austria. Per gestire a livello globale i materiali promozionali, l'anno scorso InterMune ha adottato anche Vault PromoMats, l'applicazione cloud-based di Veeva dedicata alla gestione dei contenuti.

"Quando decidemmo a favore di Veeva, non è stato solo per la tecnologia. L'azienda è cresciuta molto rapidamente negli ultimi cinque anni, proprio come noi; Veeva ha la nostra stessa mentalità dedicata all'attenzione per il cliente, quindi sapevamo che le due aziende erano in sintonia sul piano culturale," ha aggiunto Leek.

Secondo InterMune, lo staff delle vendite e del marketing hanno "sposato" iRep. La funzionalità integrata di CRM e CLM dell'applicazione dà al marketing un prezioso feedback circa le interazioni sul campo con il cliente, consentendo fondamentalmente allo staff delle vendite e del marketing di migliorare l'esperienza del cliente e di creare una azienda "cliente-centrica".  Veeva iRep supporta gli staff delle due divisioni aziendali dando loro tutto ciò che è necessario per essere performanti: i responsabili delle vendite hanno a disposizione strumenti per il call reporting, l'acquisizione dei dati e l'informazione dettagliata, tutti su un unico elegante dispositivo, lo staff dell'ufficio marketing può generare contenuti più ricchi e caricarli facilmente affinché possano essere distribuiti velocemente sul campo.

"Lavoro in questo settore da più di 12 anni: la tecnologia disponibile e i suoi limiti nel potenziare realmente l'interazione con il cliente mi hanno sempre lasciato insoddisfatto," ha spiegato Leek. "Veeva è una delle aziende più innovative nel settore delle scienze naturali: con la propria tecnologia CRM si è dimostrata pionieristica e foriera di cambiamenti sostanziali."

Leek ha concluso: "Vedere l'evoluzione di tutto ciò che possiamo fare con Veeva CRM è stato davvero impressionante e ci riconferma costantemente che, scegliendo Veeva, abbiamo decisamente preso la giusta decisione."

Informazioni su Veeva Systems

Veeva Systems è leader nel campo delle soluzioni aziendali cloud-based per il settore globale delle scienze naturali. Impegnata sul fronte dell'innovazione, dell'eccellenza dei prodotti e del successo del cliente, Veeva vanta più di 150 clienti, dalle maggiori aziende farmaceutiche del mondo fino alle società emergenti nel settore delle biotecnologie.  Fondata nel 2007, Veeva è una società a capitale privato con sede nella Bay Area di San Francisco e uffici a Filadelfia, Barcellona, Pechino, Shanghai e Tokyo. Per maggiori informazioni, visitare il sito web http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tutti i diritti riservati. Veeva e il logo Veeva sono marchi registrati di Veeva Systems. Veeva Systems è titolare di altri marchi registrati e non. Gli altri nomi citati nel presente documento potrebbero essere marchi commerciali dei rispettivi proprietari.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
“Being the one true cloud-agnostic and storage-agnostic software solution, more and more customers are coming to Commvault and saying ' What do you recommend? What's your best practice for implementing cloud?” explained Randy De Meno, Chief Technologist at Commvault, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...