Welcome!

@CloudExpo Authors: William Schmarzo, Liz McMillan, Elizabeth White, AppNeta Blog, Kevin Benedict

News Feed Item

Grazie a Veeva CRM cloud e a iRep, InterMune lancia con successo le attività in Europa e un nuovo farmaco orfano

BARCELONA, Spagna, November 15, 2012 /PRNewswire/ --

Quando InterMune, società emergente operante nel campo delle biotecnologie, estese le proprie attività in Europa cercò una soluzione CRM affidabile che contribuisse al lancio di Esbriet, il farmaco orfano di sua produzione - attualmente, il primo e l'unico trattamento efficace nel rallentare la progressione della patologia nei pazienti affetti da FPI da lieve a moderata.

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

Poiché InterMune aveva bisogno di mettere rapidamente in campo una nuova soluzione, era alla ricerca di una piattaforma flessibile, facile sia da implementare che da utilizzare. Dopo aver preso in esame tre aziende leader nella fornitura di soluzioni CRM, InterMune decise per la soluzione CRM cloud di Veeva, completa di iRep - l'unica applicazione integrata fdi CRM e CLM (Closed Loop Marketing) appositamente progettata per l'iPad di Apple.

"Veeva CRM ha rapidamente sbaragliato i concorrenti per diversi motivi," ha spiegato Ernest Leek, Senior Director of Marketing and Sales Force Effectiveness for Europe presso InterMune. "Il fatto che Veeva CRM sfrutti a tutto campo le più recenti tecnologie cloud-based è stato il fattore determinante per la nostra decisione, poiché garantisce che il nostro sistema sarà sempre aggiornato con upgrade in tempo reale e cambiamenti che andranno di pari passo con la nostra rapida ascesa. Inoltre, Veeva CRM è costruito su una piattaforma collaudata e offre prestazioni e stabilità migliori rispetto agli altri fornitori di soluzioni CRM presi in esame."

Ad oggi, InterMune ha presentato Veeva CRM e iRep agli utenti in Germania, Francia, paesi scandinavi, Benelux e Austria. Per gestire a livello globale i materiali promozionali, l'anno scorso InterMune ha adottato anche Vault PromoMats, l'applicazione cloud-based di Veeva dedicata alla gestione dei contenuti.

"Quando decidemmo a favore di Veeva, non è stato solo per la tecnologia. L'azienda è cresciuta molto rapidamente negli ultimi cinque anni, proprio come noi; Veeva ha la nostra stessa mentalità dedicata all'attenzione per il cliente, quindi sapevamo che le due aziende erano in sintonia sul piano culturale," ha aggiunto Leek.

Secondo InterMune, lo staff delle vendite e del marketing hanno "sposato" iRep. La funzionalità integrata di CRM e CLM dell'applicazione dà al marketing un prezioso feedback circa le interazioni sul campo con il cliente, consentendo fondamentalmente allo staff delle vendite e del marketing di migliorare l'esperienza del cliente e di creare una azienda "cliente-centrica".  Veeva iRep supporta gli staff delle due divisioni aziendali dando loro tutto ciò che è necessario per essere performanti: i responsabili delle vendite hanno a disposizione strumenti per il call reporting, l'acquisizione dei dati e l'informazione dettagliata, tutti su un unico elegante dispositivo, lo staff dell'ufficio marketing può generare contenuti più ricchi e caricarli facilmente affinché possano essere distribuiti velocemente sul campo.

"Lavoro in questo settore da più di 12 anni: la tecnologia disponibile e i suoi limiti nel potenziare realmente l'interazione con il cliente mi hanno sempre lasciato insoddisfatto," ha spiegato Leek. "Veeva è una delle aziende più innovative nel settore delle scienze naturali: con la propria tecnologia CRM si è dimostrata pionieristica e foriera di cambiamenti sostanziali."

Leek ha concluso: "Vedere l'evoluzione di tutto ciò che possiamo fare con Veeva CRM è stato davvero impressionante e ci riconferma costantemente che, scegliendo Veeva, abbiamo decisamente preso la giusta decisione."

Informazioni su Veeva Systems

Veeva Systems è leader nel campo delle soluzioni aziendali cloud-based per il settore globale delle scienze naturali. Impegnata sul fronte dell'innovazione, dell'eccellenza dei prodotti e del successo del cliente, Veeva vanta più di 150 clienti, dalle maggiori aziende farmaceutiche del mondo fino alle società emergenti nel settore delle biotecnologie.  Fondata nel 2007, Veeva è una società a capitale privato con sede nella Bay Area di San Francisco e uffici a Filadelfia, Barcellona, Pechino, Shanghai e Tokyo. Per maggiori informazioni, visitare il sito web http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tutti i diritti riservati. Veeva e il logo Veeva sono marchi registrati di Veeva Systems. Veeva Systems è titolare di altri marchi registrati e non. Gli altri nomi citati nel presente documento potrebbero essere marchi commerciali dei rispettivi proprietari.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...