Welcome!

@CloudExpo Authors: Kevin Jackson, Elizabeth White, Liz McMillan, Lucia Schöpfer, Carmen Gonzalez

News Feed Item

InterMune lance avec succès ses opérations européennes et son nouveau médicament orphelin avec Veeva CRM et iRep basés sur le cloud

BARCELONE, Espagne, November 15, 2012 /PRNewswire/ --

Lorsque la société de biotechnologie émergente InterMune a étendu ses activités en Europe, elle a cherché une solution de gestion de la relation client (CRM) fiable qui permettrait de lancer son médicament orphelin, Esbriet - le premier et unique traitement pouvant ralentir de façon prouvée la progression de la maladie chez les patients légèrement ou modérément atteints de fibrose pulmonaire idiopathique (FPI).

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

InterMune devait également déployer rapidement une nouvelle solution, de sorte que la société de biotechnologie recherchait une plateforme flexible, facile à mettre en œuvre et simple d'utilisation. Après avoir évalué trois fournisseurs de CRM, InterMune a sélectionné Veeva CRM sur le cloud, intégrant iRep - la seule application intégrée de CRM et de CLM (Closed Loop Marketing - Marketing en boucle fermée) dans  l'industrie à être conçue pour l'iPad d'Apple.

« Veeva CRM est rapidement sorti du lot pour plusieurs raisons », a expliqué Ernest Leek, Directeur senior du marketing et de l'efficacité commerciale pour l'Europe chez InterMune. « Le fait que Veeva CRM tire pleinement parti des dernières technologies sur le cloud, a été un facteur de décision clé pour nous. Cette solution garantit que notre système reste toujours actualisé avec des mises à jour en temps réel et des modifications permettant de s'adapter au rythme de notre croissance rapide. En outre, Veeva CRM repose sur une plateforme qui a fait ses preuves, et offre plus de puissance et de stabilité par rapport aux autres fournisseurs de CRM que nous avons évalués. »

À ce jour, InterMune a déployé Veeva CRM et iRep pour ses utilisateurs en Allemagne, en France, en Scandinavie, au Benelux et en Autriche. L'année dernière,InterMune a également adopté Vault PromoMats, l'application de gestion de contenu sur le cloud de Veeva, pour la gestion internationale du contenu promotionnel.

« Lorsque nous avons décidé d'opter pour Veeva, il ne s'agissait pas d'un choix purement technologique. L'entreprise a connu comme nous une croissance très rapide au cours des cinq dernières années, et Veeva présente ce même état d'esprit qui donne la priorité au client. Ainsi nous savions que les deux cultures de nos organisations étaient en adéquation », a ajouté M. Leek.

Selon InterMune, leurs équipes de vente et de marketing ont adopté iRep. Les fonctionnalités de CRM et de CLM, intégrées à l'application, fournissent au service marketing de précieuses informations sur les interactions avec les clients sur le terrain. Elles permettent en fin de compte aux équipes marketing et commerciales d'améliorer l'expérience client et d'élaborer une organisation plus centrée sur le client. Veeva iRep répond aux besoins de ses deux équipes - les représentants commerciaux disposent de reportings sur leurs visites, d'une vision sur les données  et d'outils de vente, le tout sur un seul appareil élégant, tandis que le service marketing peut produire un contenu plus riche et le transférer facilement pour une diffusion rapide sur le terrain.

« Je fais partie de cette industrie depuis plus de 12 ans et j'ai toujours été frustré par la technologie existante et par ses limites quant à l'amélioration effective de l'interaction avec le client », a expliqué M. Leek. « Veeva est l'une des entreprises les plus innovantes dans le secteur des sciences de la vie et elle a repoussé les limites afin de mener un véritable changement grâce à sa technologie de CRM. »

M. Leek a conclu : « Il a été impressionnant de constater l'évolution de tout ce que nous pouvons faire avec Veeva CRM et cela nous rappelle constamment que nous avons certainement pris la bonne décision en choisissant Veeva. »

À propos de Veeva Systems

Veeva Systems est le leader dans le domaine des solutions commerciales sur le  cloud destinées à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 150 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. Créée en 2007, Veeva est une société privée dont le siège social est situé dans la baie de San Francisco. Elle possède également des bureaux à Philadelphie, Barcelone, Budapest, Paris, Pékin, Shanghai et Tokyo. Pour tout complément d'information, rendez-vous sur http://www.veevasystems.com.

Copyright (c) 2012 Veeva Systems. Tous droits réservés. Veeva et le logo de Veeva sont des marques commerciales déposées de Veeva Systems. Veeva Systems possède d'autres marques commerciales déposées et non déposées. Les autres noms utilisés dans le présent communiqué peuvent être des marques commerciales appartenant à leurs propriétaires respectifs. 

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...