Welcome!

Cloud Expo Authors: Greg Schulz, Roger Strukhoff, Pat Romanski, Elizabeth White, Mark Cravotta

Blog Feed Post

Impressions from LTE NA 2012

By: Dan Kurschner, Senior Manager for SP Mobility Marketing

2012-11-14_10-49-33_493-11-16add.jpgI had the good fortune to attend and participate in this year’s LTE NA event in Dallas, Texas.  While this event is focused on LTE networks it is interesting that much of the conversations, presentations and panel discussions were focused on Small Cells (both Licensed and Unlicensed) and Heterogeneous networks.  It is clear that the general consensus is that subscriber demand for connectivity and capacity will not be solved by LTE alone.  Indeed the successful mobile network will be a Heterogeneous network with SON deployed to assure quality connectivity both indoors and out.  There is also a clear understanding that the successful mobile operator will deploy a network with intelligence and elastic characteristics to manage unanticipated signal storms while supporting new services.

 

Observations at the event:

 

While attending the keynote presentations and panel sessions I observed some interesting points.  For example, Verizon Wireless noted in their keynote that they see LTE growth as a hockey stick (exponential) while 3G growth is currently flat and will begin reducing in 2013.  They also noted that growth will be via a Heterogeneous Network design that includes multi-band LTE and SP WiFi.

 

Additionally, Clearwire, in their presentation, noted that today 60% of their downlink traffic is video. They feel that video is the “killer app” for LTE.  I also heard that Enterprise customers are looking for mobile operators to provide campus-wide (including indoor) tri-mode coverage as a managed service.  Their needs are coverage, capacity and security while simplifying deployment and operations.

 

Cisco at LTE NA 2012:

 

Cisco was actively involved at LTE NA 2012 by delivering a presentation and joining a panel sessions. We also were recognized for product excellence.

 

Gennady Sirota, Cisco VP Mobile Internet Technology Group, made a presentation titled “Does LTE Itself Necessarily Create Increased Revenue? Creating a tangible business case.”  This was a prime-time presentation (early in the event schedule and following the keynote speeches that opened the day). Gennady presented to a full room of mobile operators, analysts, and yes, competitors all interested in Cisco’s views and vision for the monetization of the LTE network.  Gennady pointed out the opportunities and challenges that the mobile operator needs to address to not only realize revenue from their LTE investment, but how to differentiate themselves through services and be industry leaders.  The presentation was very well received.

LTE NA image presenter 11-16-12.jpgAdditionally, I joined a panel discussion titled “Considering Migrational Network Design for LTE: Moving Beyond a Homogenous LTE Deployment Strategy.”  This was a lively panel discussion that focused on current opportunities and potential developments as current boundaries between the network and cloud blur.  I noted that the mobile operator needs to look beyond initial costs of specific products and have an architectural view that spans 3-5 years.  Total cost of ownership balanced with enabling new revenue creating services is the hallmark of industry leaders and a successful business model.  Further to this point, I cited a white paper by ACG Research that compared a Tier-1 carrier implementing a 3G/LTE network including M2M services and taking a 5 year view at the total cost of ownership (or TCO).  The study noted that the same mobile operator deploying a Cisco architecture versus one from a leading competitor would require 65% less equipment and reduce TCO by 47%.  This information was noted by members of the audience and we received requests for this white paper immediately from Mobile operators in the audience.

 

Cisco recognized for product excellence:

 

LTE NA held an Awards Dinner the first night and Cisco received the award for “Best LTE Core Network Product for 2012".  This was in recognition of the ASR 5000 series and the new ASR 5500 in particular. The ASR 5500 is the highest performance EPC on the market today and driving the LTE networks of some of the world’s largest mobile carriers.   We were also shortlisted (runner up) for “Best RAN backhaul product”.  That would be our industry leading ASR 901/903/9000.

LTE NA Award image 11-16-12.jpgClosing thoughts:

 

LTE NA has a strong focus on radio related issues, however it is very evident from the discussion tracks and the questions during panel’s sessions that mobile operators and industry influencers realize LTE and the future of mobile networking is beyond LTE. Indeed, it is clear from my observations and interactions that the industry knows the answer is a heterogeneous network and an architecture with elastic characteristics that can gracefully support growth and unanticipated events like signal storms.

 

More Resources

Making Intelligent Gains in the Het Net (with Paul Mankiewich, CTO of Service Provider Mobility, Cisco)

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

Cloud Expo Breaking News
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at Internet of @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, will discuss the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data and analysis are providing the pull to meet customer expectations of a widely connected, multi-dimensional universe of people, things, and information.
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.