Welcome!

@CloudExpo Authors: Kong Yang, Carmen Gonzalez, Mark Hauser, Yeshim Deniz, Sematext Blog

Blog Feed Post

Impressions from LTE NA 2012

By: Dan Kurschner, Senior Manager for SP Mobility Marketing

2012-11-14_10-49-33_493-11-16add.jpgI had the good fortune to attend and participate in this year’s LTE NA event in Dallas, Texas.  While this event is focused on LTE networks it is interesting that much of the conversations, presentations and panel discussions were focused on Small Cells (both Licensed and Unlicensed) and Heterogeneous networks.  It is clear that the general consensus is that subscriber demand for connectivity and capacity will not be solved by LTE alone.  Indeed the successful mobile network will be a Heterogeneous network with SON deployed to assure quality connectivity both indoors and out.  There is also a clear understanding that the successful mobile operator will deploy a network with intelligence and elastic characteristics to manage unanticipated signal storms while supporting new services.

 

Observations at the event:

 

While attending the keynote presentations and panel sessions I observed some interesting points.  For example, Verizon Wireless noted in their keynote that they see LTE growth as a hockey stick (exponential) while 3G growth is currently flat and will begin reducing in 2013.  They also noted that growth will be via a Heterogeneous Network design that includes multi-band LTE and SP WiFi.

 

Additionally, Clearwire, in their presentation, noted that today 60% of their downlink traffic is video. They feel that video is the “killer app” for LTE.  I also heard that Enterprise customers are looking for mobile operators to provide campus-wide (including indoor) tri-mode coverage as a managed service.  Their needs are coverage, capacity and security while simplifying deployment and operations.

 

Cisco at LTE NA 2012:

 

Cisco was actively involved at LTE NA 2012 by delivering a presentation and joining a panel sessions. We also were recognized for product excellence.

 

Gennady Sirota, Cisco VP Mobile Internet Technology Group, made a presentation titled “Does LTE Itself Necessarily Create Increased Revenue? Creating a tangible business case.”  This was a prime-time presentation (early in the event schedule and following the keynote speeches that opened the day). Gennady presented to a full room of mobile operators, analysts, and yes, competitors all interested in Cisco’s views and vision for the monetization of the LTE network.  Gennady pointed out the opportunities and challenges that the mobile operator needs to address to not only realize revenue from their LTE investment, but how to differentiate themselves through services and be industry leaders.  The presentation was very well received.

LTE NA image presenter 11-16-12.jpgAdditionally, I joined a panel discussion titled “Considering Migrational Network Design for LTE: Moving Beyond a Homogenous LTE Deployment Strategy.”  This was a lively panel discussion that focused on current opportunities and potential developments as current boundaries between the network and cloud blur.  I noted that the mobile operator needs to look beyond initial costs of specific products and have an architectural view that spans 3-5 years.  Total cost of ownership balanced with enabling new revenue creating services is the hallmark of industry leaders and a successful business model.  Further to this point, I cited a white paper by ACG Research that compared a Tier-1 carrier implementing a 3G/LTE network including M2M services and taking a 5 year view at the total cost of ownership (or TCO).  The study noted that the same mobile operator deploying a Cisco architecture versus one from a leading competitor would require 65% less equipment and reduce TCO by 47%.  This information was noted by members of the audience and we received requests for this white paper immediately from Mobile operators in the audience.

 

Cisco recognized for product excellence:

 

LTE NA held an Awards Dinner the first night and Cisco received the award for “Best LTE Core Network Product for 2012".  This was in recognition of the ASR 5000 series and the new ASR 5500 in particular. The ASR 5500 is the highest performance EPC on the market today and driving the LTE networks of some of the world’s largest mobile carriers.   We were also shortlisted (runner up) for “Best RAN backhaul product”.  That would be our industry leading ASR 901/903/9000.

LTE NA Award image 11-16-12.jpgClosing thoughts:

 

LTE NA has a strong focus on radio related issues, however it is very evident from the discussion tracks and the questions during panel’s sessions that mobile operators and industry influencers realize LTE and the future of mobile networking is beyond LTE. Indeed, it is clear from my observations and interactions that the industry knows the answer is a heterogeneous network and an architecture with elastic characteristics that can gracefully support growth and unanticipated events like signal storms.

 

More Resources

Making Intelligent Gains in the Het Net (with Paul Mankiewich, CTO of Service Provider Mobility, Cisco)

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

@CloudExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?