Welcome!

Cloud Expo Authors: Noel Wurst, Bob Gourley, Gilad Parann-Nissany, Michael Bushong, Elizabeth White

Blog Feed Post

Impressions from LTE NA 2012

By: Dan Kurschner, Senior Manager for SP Mobility Marketing

2012-11-14_10-49-33_493-11-16add.jpgI had the good fortune to attend and participate in this year’s LTE NA event in Dallas, Texas.  While this event is focused on LTE networks it is interesting that much of the conversations, presentations and panel discussions were focused on Small Cells (both Licensed and Unlicensed) and Heterogeneous networks.  It is clear that the general consensus is that subscriber demand for connectivity and capacity will not be solved by LTE alone.  Indeed the successful mobile network will be a Heterogeneous network with SON deployed to assure quality connectivity both indoors and out.  There is also a clear understanding that the successful mobile operator will deploy a network with intelligence and elastic characteristics to manage unanticipated signal storms while supporting new services.

 

Observations at the event:

 

While attending the keynote presentations and panel sessions I observed some interesting points.  For example, Verizon Wireless noted in their keynote that they see LTE growth as a hockey stick (exponential) while 3G growth is currently flat and will begin reducing in 2013.  They also noted that growth will be via a Heterogeneous Network design that includes multi-band LTE and SP WiFi.

 

Additionally, Clearwire, in their presentation, noted that today 60% of their downlink traffic is video. They feel that video is the “killer app” for LTE.  I also heard that Enterprise customers are looking for mobile operators to provide campus-wide (including indoor) tri-mode coverage as a managed service.  Their needs are coverage, capacity and security while simplifying deployment and operations.

 

Cisco at LTE NA 2012:

 

Cisco was actively involved at LTE NA 2012 by delivering a presentation and joining a panel sessions. We also were recognized for product excellence.

 

Gennady Sirota, Cisco VP Mobile Internet Technology Group, made a presentation titled “Does LTE Itself Necessarily Create Increased Revenue? Creating a tangible business case.”  This was a prime-time presentation (early in the event schedule and following the keynote speeches that opened the day). Gennady presented to a full room of mobile operators, analysts, and yes, competitors all interested in Cisco’s views and vision for the monetization of the LTE network.  Gennady pointed out the opportunities and challenges that the mobile operator needs to address to not only realize revenue from their LTE investment, but how to differentiate themselves through services and be industry leaders.  The presentation was very well received.

LTE NA image presenter 11-16-12.jpgAdditionally, I joined a panel discussion titled “Considering Migrational Network Design for LTE: Moving Beyond a Homogenous LTE Deployment Strategy.”  This was a lively panel discussion that focused on current opportunities and potential developments as current boundaries between the network and cloud blur.  I noted that the mobile operator needs to look beyond initial costs of specific products and have an architectural view that spans 3-5 years.  Total cost of ownership balanced with enabling new revenue creating services is the hallmark of industry leaders and a successful business model.  Further to this point, I cited a white paper by ACG Research that compared a Tier-1 carrier implementing a 3G/LTE network including M2M services and taking a 5 year view at the total cost of ownership (or TCO).  The study noted that the same mobile operator deploying a Cisco architecture versus one from a leading competitor would require 65% less equipment and reduce TCO by 47%.  This information was noted by members of the audience and we received requests for this white paper immediately from Mobile operators in the audience.

 

Cisco recognized for product excellence:

 

LTE NA held an Awards Dinner the first night and Cisco received the award for “Best LTE Core Network Product for 2012".  This was in recognition of the ASR 5000 series and the new ASR 5500 in particular. The ASR 5500 is the highest performance EPC on the market today and driving the LTE networks of some of the world’s largest mobile carriers.   We were also shortlisted (runner up) for “Best RAN backhaul product”.  That would be our industry leading ASR 901/903/9000.

LTE NA Award image 11-16-12.jpgClosing thoughts:

 

LTE NA has a strong focus on radio related issues, however it is very evident from the discussion tracks and the questions during panel’s sessions that mobile operators and industry influencers realize LTE and the future of mobile networking is beyond LTE. Indeed, it is clear from my observations and interactions that the industry knows the answer is a heterogeneous network and an architecture with elastic characteristics that can gracefully support growth and unanticipated events like signal storms.

 

More Resources

Making Intelligent Gains in the Het Net (with Paul Mankiewich, CTO of Service Provider Mobility, Cisco)

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

@CloudExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.