|By Business Wire||
|November 19, 2012 12:01 AM EST||
Adobe Systems Incorporated (Nasdaq:ADBE) today released its Adobe® Digital Index 2012 Online Shopping Forecast focused on the 2012 holiday shopping season in the U.S. and Europe. The Digital Index analyzed more than 150 billion website visits to more than 500 Adobe retail customers over the past six years in order to forecast sales growth figures and online shopping spikes for the upcoming season. Using predictive analytics technology, the Adobe Marketing Cloud can sift through massive amounts of historical data from the Web’s top retailers to identify patterns and algorithmically predict future results.
Adobe expects Cyber Monday 2012 online revenue for the retail sector to reach $2 billion, growing by 18 percent year-over-year. The company’s data analysis also predicts strong purchasing activity from mobile devices, with mobile representing 21 percent of total online sales this holiday, an increase of 110 percent over last year. Adobe’s online shopping predictions and actual results will also be available on an ongoing basis via a new interactive website that will continuously monitor and update online purchasing data as-it-happens throughout the season. The Adobe Digital Index 2012 Online Shopping Forecast infographic and interactive website can be accessed at http://adobe.com/go/onlineshopping.
Key Digital Index Predictive Analyses for the 2012 Holiday Shopping Season
Biggest Online Shopping Days
- Online retail sales are expected to reach a record $2 billion on Cyber Monday (November 26), the biggest online shopping day of the year in the U.S., representing a growth of 18 percent, year-over-year.
- Black Friday (November 23) is expected to be the second largest online sales day of 2012 when retailers will see a sales increase of 12 percent, year-over-year.
- While all retailers benefit from increased Cyber Monday traffic, Brick-and-Click retailers are the segment expected to see the largest spike on Cyber Monday, bringing in nearly 540 percent more than what they do on an average day in 2012. Online-only retailers are expected to see an impressive, yet more modest sales increase of 210 percent this Cyber Monday compared to an average day throughout the year.
- Green Monday (December 10), the second Monday in December and also a high-grossing online sales day, is predicted to outpace Green Monday 2011 by seven percent. The typical retailer can expect to see a sales increase of nearly 150 percent compared to an average day throughout the year.
- Free Shipping Day (December 17), when thousands of merchants offer free shipping online with guaranteed delivery by Christmas Eve, is also expected to grow by 12 percent year-over-year, particularly since it falls on a Monday for the first time since its inception five years ago. Mondays historically are the busiest online shopping days of the week.
Increase in Mobile Sales
- Mobile is expected to represent 21 percent of total online sales during the 2012 holiday season.
- Sales from mobile devices are projected to increase 110 percent this holiday season compared to last year, with sales from tablets constituting 13.5 percent of total sales, more than double that of smartphones (6.5 percent) and other devices such as e-readers (one percent).
- On Black Friday, consumers are expected to use their tablets and phones to shop more than any other day of the year with 24 percent of online visits projected to come from mobile.
Social Media Influences More Purchasing
- Social media referrals to retail point-of-sale websites this holiday season are projected to double compared to last year.
- Out of these social referral sources, referrals from Pinterest are expected to grow the most, doubling from seven percent to 14 percent, year-over-year.
Holiday Shopping in Europe
- European consumers are expected to start holiday shopping sooner and finish later than their U.S. counterparts. While online sales in the U.S. do not pick up significantly until Black Friday, European retailers were seeing average daily sales increase by 150 percent the first week of November and will see a similar spike the week after Christmas.
- Mobile shopping is projected to increase in Europe this holiday season, with sales from mobile devices expected to double from six percent to 12 percent, year-over-year.
Additional Shopping Insights
- Despite widespread discounts offered during the Thanksgiving weekend, the best deals will actually be found online the week before Christmas, not on Black Friday or Cyber Monday. The largest price reductions are expected to come on Free Shipping Day.
- Online jewelry sales will peak in mid-December, much later than sales in most other retail categories which will peak on Cyber Monday. In fact, the data forecasts online conversion rates to double for jewelry purchases on Free Shipping Day as jewelry is a popular last-minute gift.
Interactive Holiday Data Website
Adobe also introduced an interactive website driven by Adobe CQ technology that will be accessible at http://adobe.com/go/onlineshopping throughout the holiday season, allowing visitors to compare the accuracy of Adobe’s online shopping predictive analyses over time as well as uncover new shopping patterns and trends on their own as they emerge. Visitors will be able to compare various retail metrics such as “conversion,” “online sales,” “average price,” “visits” and more by distinct retail segments and product categories within the U.S. and Europe for any specific date throughout November and December 2012. Adobe will update the data daily so that visitors can always come back to find new information.
Brad Rencher, senior vice president, Digital Marketing Business, Adobe
- “Rather than report on what happened after the fact this holiday season, we are leveraging big data captured by the Adobe Marketing Cloud to accurately forecast the trends before they happen. This helps our retail customers plan for consumer spending activity online to better monetize their holiday campaigns. Adobe is the big data company for marketers, helping them sort through and understand massive amounts of online and offline transactional information to uncover patterns that will help them better understand and drive their business forward.”
Adobe Digital Index Holiday Forecast Methodology
The Adobe Digital Index 2012 Online Shopping Forecast infographic and interactive website can be accessed here. The algorithms used to create the predictive analysis are based on more than 150 billion online visits to over 500 retail websites in the U.S. and Europe over the past six years. The margin of error is two percent with a 90 percent confidence level and the forecast’s methodology and degree of accuracy has been evaluated and verified by b3Intelligence, an independent analytics and research service provider.
- Adobe Digital Index Holiday Forecast infographic
- Adobe Digital Index Holiday Forecast interactive website
- Adobe Digital Index Holiday Forecast interactive websiteAdobe Digital Marketing Blog
About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 25, 2015 10:26 AM EST
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 25, 2015 10:00 AM EST Reads: 424
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 25, 2015 09:45 AM EST Reads: 102
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Nov. 25, 2015 09:30 AM EST Reads: 266
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 25, 2015 09:00 AM EST Reads: 263
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 25, 2015 08:15 AM EST Reads: 343
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 25, 2015 07:45 AM EST Reads: 340
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 25, 2015 07:30 AM EST Reads: 246
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 25, 2015 07:15 AM EST Reads: 158
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 25, 2015 06:45 AM EST
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 25, 2015 05:45 AM EST Reads: 375
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 25, 2015 02:00 AM EST Reads: 289
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 25, 2015 12:30 AM EST Reads: 417
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 25, 2015 12:30 AM EST Reads: 410
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 25, 2015 12:00 AM EST Reads: 164
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 24, 2015 08:00 PM EST Reads: 342
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 24, 2015 07:30 PM EST Reads: 347
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 24, 2015 06:00 PM EST Reads: 370
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 24, 2015 06:00 PM EST Reads: 321
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Nov. 24, 2015 03:30 PM EST Reads: 510