|By Business Wire||
|November 19, 2012 11:04 AM EST||
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that registration is now open for Adobe Digital Marketing Summit 2013. The premier industry event will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. Summit 2013 will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital experiences, leveraging the Adobe® Marketing Cloud to build brand loyalty and secure new customers. Attendees can immerse themselves in up to four days of keynotes, informative sessions, training workshops and networking opportunities focused on strategies and best practices for optimizing multi-channel analytics, online conversion, social and mobile marketing, audience segmentation and advertising, and Web experience management.
Kevin Lynch, chief technology officer at Adobe, prepares to demonstrate the Adobe Marketing Cloud during a keynote session at Adobe Digital Marketing Summit 2012. Photo/Adobe, Susan Goldman.
Summit 2013 – The Leading Digital Marketing and Advertising Event of the Year
Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.
More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions. Registered attendees can sign up for sessions within these seven tracks:
- Digital Analytics (for Web Analysts, digital and mobile marketers) – Hear from your peers and Adobe experts as they reveal analytics principles, strategies and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
- Web Experience Management (for content, digital and mobile marketers) – Join Adobe’s experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and explore the latest solutions for Web content and digital asset management that will give you and your company a competitive edge.
- Digital Advertising (for advertisers and publishers) – Gain valuable insights on how to reach the right audience at the right time with the right message across channels while maintaining your budget and positively impacting ROI. Learn how to focus resources on the most salient and impactful solutions in order to compete in the aggressive advertising landscape.
- Targeting & Optimization (for content and digital marketers) – Obtain effective digital strategies for targeting potential and existing customers. Ensure that their interactions with your business are meaningful by creating connections with customers that drive stronger engagement and higher conversion. The key to digital success is accurate and effective data-driven targeting and ongoing, disciplined optimization.
- Social Marketing (for social marketers and community managers) – Discover the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers. Social media marketing is the fastest growing digital channel of 2012 and cannot be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results.
- Marketing Innovation (for marketing executives) - Meet with industry luminaries and innovative business leaders who are at the forefront when it comes to marketing in the age of the digital self. These speakers will share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that allow them to build the next generation of marketing.
- Tech Labs (for developers) – Interact with Adobe's top technologists who will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social while using Adobe APIs and SDKs to automate processes and leverage your data. Developers will get hands-on experience at every lab and walk away with code assets to implement in digital marketing initiatives.
Additionally, customers can take advantage of interactive workshops offered by Adobe Training Services (March 4-5, 2013), which will provide in-depth training on specified Adobe Marketing Cloud solutions. Courses will be available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe
- "The role of marketing has never been more critical to business success than it is today. Marketers, publishers and advertisers are all striving to create the ideal experience for the consumer. Today, this requires creating experiences in mere milliseconds as the consumer traverses various digital channels and paths. This new reality of marketing is driving the industry to think and do things differently. Adobe's Digital Marketing Summit will be the place to engage together as an industry and to advance the conversation. We invite you to join us."
Don’t miss Summit 2013! Register today and take advantage of early bird pricing until Sunday, January 13, 2013. Loyalist pricing is also available for previous Summit attendees until Sunday, December 16, 2012. Visit the registration, pricing and accommodations page for more information about special discounts and group passes.
Exhibits and Sponsorships
For information on sponsorships and promotional opportunities at Summit 2013, please send an e-mail to the sponsorship team.
Summit 2013 Helpful Links
- Event Homepage
- Registration, Pricing & Accommodations
- Why Attend?
- Sponsorship & Exhibitor Information
- Adobe Training Services
- Adobe Marketing Cloud
Stay Connected – Summit 2013 Social Media Channels
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
©2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 242
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 349
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 31, 2015 02:30 PM EDT Reads: 453
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 31, 2015 02:30 PM EDT Reads: 410
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 02:13 PM EDT
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 31, 2015 02:00 PM EDT Reads: 178
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 31, 2015 01:45 PM EDT Reads: 412
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 01:05 PM EDT
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 31, 2015 12:30 PM EDT Reads: 356
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 31, 2015 11:30 AM EDT Reads: 890
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 31, 2015 11:15 AM EDT Reads: 226
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 31, 2015 10:45 AM EDT Reads: 283
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 31, 2015 10:30 AM EDT Reads: 644
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 31, 2015 10:15 AM EDT Reads: 186
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 31, 2015 10:15 AM EDT Reads: 303
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 31, 2015 09:45 AM EDT Reads: 591
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 31, 2015 08:30 AM EDT Reads: 210
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 31, 2015 07:45 AM EDT Reads: 539
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 31, 2015 04:00 AM EDT Reads: 411
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 30, 2015 10:00 PM EDT Reads: 350