|By Marketwired .||
|November 19, 2012 11:21 AM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 11/19/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the availability of its latest version of PivotLink Customer PerformanceMETRIX. This analytic application allows marketers to improve their understanding of customers and accelerate decision-making by guiding discovery into data spanning transactional, marketing automation and other customer interaction systems.
Marketers lack visibility into the evolving preferences and buying behaviors of social-mobile consumers. RSR Research analyst Brian Kilcourse describes how this is contributing to a "reset moment" for retailers striving to achieve lasting customer relationships. In the post "Retail in 2012: Castles and Ships," he adds that PivotLink "finds itself at a really interesting and exciting moment in time, as retailers seek to address the challenge of becoming more customer-centric by developing an ability to dynamically respond to consumer needs with offers and assortment, no matter where she is in her particular path-to-purchase." View RSR's post: http://bit.ly/T05u8v.
Customer PerformanceMETRIX addresses these challenges by linking all phases of the marketing lifecycle -- from advanced customer segmentation and analysis to campaign management to result measurement and ROI analysis.
Highlights in Customer PerformanceMETRIX:
- Immediately see how customers are performing relative to each other and across a company's entire customer population with self-service analytics that marketers can easily navigate for rapid insights. The latest release provides additional visual exploration of demographic and purchase behavior details that can be accessed from any of its auto-generated segmentation methods, including RFM scoring (recency-frequency-monetary value) and loyalty (first-time, second-time and repeat customers).
- Create highly targeted, actionable segment definitions based on any customer data attribute, such as age, gender, brand preference, purchase frequency by category, channel or department, and average transaction spend. Defined segments can be shared across a marketing team, and they can be exported for use in marketing automation and other operational systems.
- Increase the precision of customer segmentation with PivotLink's DataCLOUD validated 3rd-party demographic, lifestyle, spend profile, and social graph data. This turn-key service enhances a company's internal customer data with additional customer record level information to enable micro-segmentation, offer optimization and channel optimization.
- Analyze anywhere - With Customer PerformanceMETRIX support for mobile devices.
PivotLink recently honored New York City-based Freshpair (www.freshpair.com), an apparel e-commerce company, for its innovative use of PivotLink Customer PerformanceMETRIX. In a presentation at PivotLink's 2012 Analytics Summit, Freshpair described how the company uses PivotLink in combination with leading marketing automation and campaign management solutions to drive high-impact marketing programs and boost return on investment (ROI). Read about Freshpair and other award-winning retailers at: http://bit.ly/QiksdW.
"It's exciting to see retailers like Freshpair achieving end-to-end marketing optimization using PivotLink," said Joe Dalton, chief marketing officer, PivotLink. "As the spotlight intensifies on holiday campaigns headed into Black Friday, Cyber Monday and beyond, Customer PerformanceMETRIX offers marketers the insights they need to engage the right audience and improve future campaigns."
Download the Customer PerformanceMETRIX data sheet at http://www.pivotlink.com/products/customer-performance-metrix.
About PivotLink Corporation
PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.
PivotLink, Customer PerformanceMETRIX and DataCLOUD are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2158202
SYS-CON Media announced today that XebiaLabs launched a popular blog feed on DevOps Journal with close to 2,000 story reads in less than a day. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Feb. 27, 2015 05:00 AM EST Reads: 2,186
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
Feb. 27, 2015 04:00 AM EST Reads: 2,788
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, en...
Feb. 27, 2015 04:00 AM EST Reads: 2,270
XebiaLabs has announced record growth and major highlights for 2014. These milestones include: Triple-digit worldwide revenue growth. Record number of new customers including 3M, Allianz, American Express, Credit Agricole, Digital Globe, Electronic Arts, EMC, Expedia, Fandango / NBC Universal, GATX, General Electric, ING, KPMG, Liberty Mutual, Natixis, Paychex, Providence Health, Societe General, Thomson Reuters TIIA-CREF and Umpqua Bank.
Feb. 27, 2015 01:30 AM EST Reads: 1,606
CodeFutures has announced Dan Lynn as its new CEO. Lynn assumes the role from Founder Cory Isaacson, who has joined RMS and will now serve as chairman of CodeFutures. Lynn brings more than 14 years of advanced technology and business success experience, and will help CodeFutures build on its industry leadership around its Agile Big Data initiatives. His technical expertise will be invaluable in advancing CodeFutures’ AgilData platform and new processes for streamlining and gaining value from gro...
Feb. 27, 2015 12:15 AM EST Reads: 1,947
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Feb. 26, 2015 11:15 PM EST Reads: 893
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Feb. 26, 2015 11:00 PM EST Reads: 927
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco S...
Feb. 26, 2015 10:30 PM EST Reads: 920
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Feb. 26, 2015 09:45 PM EST Reads: 890
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Feb. 26, 2015 08:00 PM EST Reads: 813
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
Feb. 26, 2015 07:00 PM EST Reads: 836
“We just completed the roll out of our first public and private cloud offerings, which are a combination of public, hybrid, and private cloud,” stated Erik Levitt, CEO of Open Data Centers, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the...
Feb. 26, 2015 07:00 PM EST Reads: 5,958
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Feb. 26, 2015 05:00 PM EST Reads: 1,160
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Feb. 26, 2015 05:00 PM EST Reads: 1,031
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Feb. 26, 2015 04:00 PM EST Reads: 1,207
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Feb. 26, 2015 03:45 PM EST Reads: 2,058
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Feb. 26, 2015 03:30 PM EST Reads: 3,863
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 26, 2015 03:15 PM EST Reads: 1,070
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Feb. 26, 2015 03:04 PM EST Reads: 622
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Feb. 26, 2015 03:00 PM EST Reads: 2,066