Welcome!

Cloud Expo Authors: Roger Strukhoff, Elizabeth White, Pat Romanski, Liz McMillan, Adine Deford

News Feed Item

PivotLink Helps Marketers Optimize Omni-Channel Shopper Engagement

Customer PerformanceMETRIX Unleashes Hidden Insights Into Demographics, Purchase History and Lifestyles of Social-Mobile Consumers

SAN FRANCISCO, CA -- (Marketwire) -- 11/19/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the availability of its latest version of PivotLink Customer PerformanceMETRIX™. This analytic application allows marketers to improve their understanding of customers and accelerate decision-making by guiding discovery into data spanning transactional, marketing automation and other customer interaction systems.

Marketers lack visibility into the evolving preferences and buying behaviors of social-mobile consumers. RSR Research analyst Brian Kilcourse describes how this is contributing to a "reset moment" for retailers striving to achieve lasting customer relationships. In the post "Retail in 2012: Castles and Ships," he adds that PivotLink "finds itself at a really interesting and exciting moment in time, as retailers seek to address the challenge of becoming more customer-centric by developing an ability to dynamically respond to consumer needs with offers and assortment, no matter where she is in her particular path-to-purchase." View RSR's post: http://bit.ly/T05u8v.

Customer PerformanceMETRIX addresses these challenges by linking all phases of the marketing lifecycle -- from advanced customer segmentation and analysis to campaign management to result measurement and ROI analysis.

Highlights in Customer PerformanceMETRIX:

  • Immediately see how customers are performing relative to each other and across a company's entire customer population with self-service analytics that marketers can easily navigate for rapid insights. The latest release provides additional visual exploration of demographic and purchase behavior details that can be accessed from any of its auto-generated segmentation methods, including RFM scoring (recency-frequency-monetary value) and loyalty (first-time, second-time and repeat customers).
  • Create highly targeted, actionable segment definitions based on any customer data attribute, such as age, gender, brand preference, purchase frequency by category, channel or department, and average transaction spend. Defined segments can be shared across a marketing team, and they can be exported for use in marketing automation and other operational systems.
  • Increase the precision of customer segmentation with PivotLink's DataCLOUD™ validated 3rd-party demographic, lifestyle, spend profile, and social graph data. This turn-key service enhances a company's internal customer data with additional customer record level information to enable micro-segmentation, offer optimization and channel optimization.
  • Analyze anywhere - With Customer PerformanceMETRIX support for mobile devices.

PivotLink recently honored New York City-based Freshpair (www.freshpair.com), an apparel e-commerce company, for its innovative use of PivotLink Customer PerformanceMETRIX. In a presentation at PivotLink's 2012 Analytics Summit, Freshpair described how the company uses PivotLink in combination with leading marketing automation and campaign management solutions to drive high-impact marketing programs and boost return on investment (ROI). Read about Freshpair and other award-winning retailers at: http://bit.ly/QiksdW.

"It's exciting to see retailers like Freshpair achieving end-to-end marketing optimization using PivotLink," said Joe Dalton, chief marketing officer, PivotLink. "As the spotlight intensifies on holiday campaigns headed into Black Friday, Cyber Monday and beyond, Customer PerformanceMETRIX offers marketers the insights they need to engage the right audience and improve future campaigns."

Learn More

Learn how to improve engagement and conversion rates. Download the e-Kit "Improving Customer Loyalty" at http://bit.ly/TUQNov.

Download the Customer PerformanceMETRIX data sheet at http://www.pivotlink.com/products/customer-performance-metrix.

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

PivotLink, Customer PerformanceMETRIX and DataCLOUD are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2158202

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Latest Stories
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.