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@CloudExpo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Christopher Keene

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PivotLink Helps Marketers Optimize Omni-Channel Shopper Engagement

Customer PerformanceMETRIX Unleashes Hidden Insights Into Demographics, Purchase History and Lifestyles of Social-Mobile Consumers

SAN FRANCISCO, CA -- (Marketwire) -- 11/19/12 -- PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced the availability of its latest version of PivotLink Customer PerformanceMETRIX™. This analytic application allows marketers to improve their understanding of customers and accelerate decision-making by guiding discovery into data spanning transactional, marketing automation and other customer interaction systems.

Marketers lack visibility into the evolving preferences and buying behaviors of social-mobile consumers. RSR Research analyst Brian Kilcourse describes how this is contributing to a "reset moment" for retailers striving to achieve lasting customer relationships. In the post "Retail in 2012: Castles and Ships," he adds that PivotLink "finds itself at a really interesting and exciting moment in time, as retailers seek to address the challenge of becoming more customer-centric by developing an ability to dynamically respond to consumer needs with offers and assortment, no matter where she is in her particular path-to-purchase." View RSR's post: http://bit.ly/T05u8v.

Customer PerformanceMETRIX addresses these challenges by linking all phases of the marketing lifecycle -- from advanced customer segmentation and analysis to campaign management to result measurement and ROI analysis.

Highlights in Customer PerformanceMETRIX:

  • Immediately see how customers are performing relative to each other and across a company's entire customer population with self-service analytics that marketers can easily navigate for rapid insights. The latest release provides additional visual exploration of demographic and purchase behavior details that can be accessed from any of its auto-generated segmentation methods, including RFM scoring (recency-frequency-monetary value) and loyalty (first-time, second-time and repeat customers).
  • Create highly targeted, actionable segment definitions based on any customer data attribute, such as age, gender, brand preference, purchase frequency by category, channel or department, and average transaction spend. Defined segments can be shared across a marketing team, and they can be exported for use in marketing automation and other operational systems.
  • Increase the precision of customer segmentation with PivotLink's DataCLOUD™ validated 3rd-party demographic, lifestyle, spend profile, and social graph data. This turn-key service enhances a company's internal customer data with additional customer record level information to enable micro-segmentation, offer optimization and channel optimization.
  • Analyze anywhere - With Customer PerformanceMETRIX support for mobile devices.

PivotLink recently honored New York City-based Freshpair (www.freshpair.com), an apparel e-commerce company, for its innovative use of PivotLink Customer PerformanceMETRIX. In a presentation at PivotLink's 2012 Analytics Summit, Freshpair described how the company uses PivotLink in combination with leading marketing automation and campaign management solutions to drive high-impact marketing programs and boost return on investment (ROI). Read about Freshpair and other award-winning retailers at: http://bit.ly/QiksdW.

"It's exciting to see retailers like Freshpair achieving end-to-end marketing optimization using PivotLink," said Joe Dalton, chief marketing officer, PivotLink. "As the spotlight intensifies on holiday campaigns headed into Black Friday, Cyber Monday and beyond, Customer PerformanceMETRIX offers marketers the insights they need to engage the right audience and improve future campaigns."

Learn More

Learn how to improve engagement and conversion rates. Download the e-Kit "Improving Customer Loyalty" at http://bit.ly/TUQNov.

Download the Customer PerformanceMETRIX data sheet at http://www.pivotlink.com/products/customer-performance-metrix.

About PivotLink Corporation

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink's on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

PivotLink, Customer PerformanceMETRIX and DataCLOUD are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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