Welcome!

Cloud Expo Authors: Aria Blog, Kira Makagon, Elizabeth White, Robert Reeves, Pat Romanski

News Feed Item

Solve Media Creates First Security Advisory Council for Online Advertising

All-Star Group of Industry Experts Will Study and Address Growing Online Advertising Security Issues; Bot Traffic an "Extreme Concern" for Two-Thirds of Security Professionals, According to Survey Findings

NEW YORK, NY -- (Marketwire) -- 11/19/12 -- Solve Media (www.SolveMedia.com) today announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O'Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran. Creation of the council was spurred by a recent Solve Media survey of 200 IT-focused online publishing professionals in which 69 percent said they were extremely concerned with bot traffic. Solve Media's anti-bot CAPTCHA security platform specifically addresses bot traffic affecting both publishers and advertisers by authenticating that audiences are, in fact, human.

According to the Interactive Advertising Bureau, interactive ad spend reached a record $17 billion globally in the first half of 2012 and is projected to be greater than print ad spend by Q4. Solve Media previously identified that as much as 10 percent of all online traffic is generated by bots. This means potentially $1.7 billion of online ad spending is wasted marketing to bots that will never become customers.

"Security is a growing concern for both advertisers and publishers as they recognize the substantial negative brand and monetary impact of bots," says Ari Jacoby, CEO of Solve Media. "Agencies prefer to work with publishers that have safeguards against bot traffic so they are not wasting ad spend, and publishers want to offer quality inventory. To improve the industry, we enlisted the top information security experts to discuss how best to address online security quandaries and advise our agency clients and publisher partners."

The Solve Media Security Council will organize the industry's best security minds around this issue to help deliver a solution that benefits advertisers and publishers. The Council is tasked with identifying ways to combat bots and other serious security issues plaguing online advertising, and providing expert guidance to advertisers and publishers seeking security help. Below is additional information about each council member:

  • Bruce Schneier is an internationally renowned security technologist, cryptographer, author, and founder of BT Managed Security Solutions. Described by The Economist as a "security guru," Schneier has testified before the US Congress and is the author of a dozen books including the bestseller Applied Cryptography. Bruce Schneier is a prominent international speaker who has presented at TED, RSA, DEF CON, and Hacktivity among many other events.
  • Chris Wysopal is a Blackhat Review Board member and CTO of Veracode. He has been named one of the 100 most influential people in IT and an InfoWorld CTO 25. He has been lead security researcher for @stake and director of development at Symantec and helped to produce the Organization for Internet Safety. Wysopal is co-author of the award winning password auditing and recovery application L0phtCrack currently used by over 6,000 organizations worldwide.
  • Kevin Mitnick is the NY Times Bestselling Author of Ghost in the Wires, and frequently cited as the world's most famous hacker. He is well known for using social engineering tactics and has testified before the US Senate Committee on Governmental Affairs. In a previous life, Mitnick successfully hacked into organizations including Motorola, Nokia, Sun Microsystems, and Fujitsu Siemens. He is currently CEO of Mitnick Security Consulting LLC.
  • Dr. Adam J. O'Donnell is the Chief Architect in the Cloud Technology Group at Sourcefire, and the author of numerous academic papers regarding malware and network security. He has been cited in publications including IEEE Security & Privacy, CNET, & The New York Times.
  • Elad Yoran is the Chairman and CEO of Vaultive, Inc, and founder or executive director of security companies MediaSentry, Riptech, and Sentrigo which were acquired by SafeNet, McAfee and Symantec respectively. Yoran has been awarded Entrepreneur of the Year by Ernst & Young. He is a member of the FBI Information Technology Advisory Council, and is a regular speaker on innovation as well as IT security technology and market trends.

"I have spent my career counseling the masses on how security really works in the hopes of helping companies, organizations and the general public prevent online attacks and security breaches," says Bruce Schneier. "Solve Media's unique CAPTCHA solution is also helping to prevent security breaches by hampering bots access to advertiser, publisher and consumer data. I've joined Solve Media's Security Council to further combat Internet security vulnerabilities."

"It is important for security experts to understand vulnerabilities from the attacker's perspective to be effective," says Chris Wysopal, CTO of Veracode. "The steps Solve Media is taking to combat Internet bots is a solid start and my experience identifying and exposing Internet security vulnerabilities will help them build out their offering."

"Having started my career hacking into some of the most secure government and corporate fortresses, I am fully aware of how serious a threat there is to public and private sector security," says Kevin Mitnick, CEO of Mitnick Security Consulting, LLC. "I'm happy to bring my expertise to the Solve Media Security Council in the hopes of helping others protect their valuable information assets."

"Solve Media has produced one of the most interesting solutions to the CAPTCHA generation problem that I have seen in a very long time, and I am very excited to help advise them on the security space at large," said Dr. Adam J. O'Donnell, Chief Architect in the Cloud Technology Group at Sourcefire.

"My mission has always been to improve innovation within the security industry to better combat vulnerabilities," says Elad Yoran, CEO of Vaultive Inc. "Solve Media embraced a similar mission in online advertising and their continued commitment is evident in their creation of this council."

About Solve Media
Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions and security. The Company's proprietary online advertising platform, the TYPE-IN™, was designed to create new and highly effective opportunities for brands to advertise online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the security platform creates new revenue opportunities for publishers and saves time for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen Capital and prominent angel investors, Solve Media is based in New York City and Philadelphia.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. In his session at 15th Cloud Expo, David Klebanov, a Technical Solutions Architect with Cisco Systems, discussed how it differentiates from the software-defined top-down control by offering a declarative approach to allow faster and simpler application deployment. Davi...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.