Welcome!

@CloudExpo Authors: Gerardo A Dada, Elizabeth White, Liz McMillan, Pat Romanski, JP Morgenthal

News Feed Item

Solve Media Creates First Security Advisory Council for Online Advertising

All-Star Group of Industry Experts Will Study and Address Growing Online Advertising Security Issues; Bot Traffic an "Extreme Concern" for Two-Thirds of Security Professionals, According to Survey Findings

NEW YORK, NY -- (Marketwire) -- 11/19/12 -- Solve Media (www.SolveMedia.com) today announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O'Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran. Creation of the council was spurred by a recent Solve Media survey of 200 IT-focused online publishing professionals in which 69 percent said they were extremely concerned with bot traffic. Solve Media's anti-bot CAPTCHA security platform specifically addresses bot traffic affecting both publishers and advertisers by authenticating that audiences are, in fact, human.

According to the Interactive Advertising Bureau, interactive ad spend reached a record $17 billion globally in the first half of 2012 and is projected to be greater than print ad spend by Q4. Solve Media previously identified that as much as 10 percent of all online traffic is generated by bots. This means potentially $1.7 billion of online ad spending is wasted marketing to bots that will never become customers.

"Security is a growing concern for both advertisers and publishers as they recognize the substantial negative brand and monetary impact of bots," says Ari Jacoby, CEO of Solve Media. "Agencies prefer to work with publishers that have safeguards against bot traffic so they are not wasting ad spend, and publishers want to offer quality inventory. To improve the industry, we enlisted the top information security experts to discuss how best to address online security quandaries and advise our agency clients and publisher partners."

The Solve Media Security Council will organize the industry's best security minds around this issue to help deliver a solution that benefits advertisers and publishers. The Council is tasked with identifying ways to combat bots and other serious security issues plaguing online advertising, and providing expert guidance to advertisers and publishers seeking security help. Below is additional information about each council member:

  • Bruce Schneier is an internationally renowned security technologist, cryptographer, author, and founder of BT Managed Security Solutions. Described by The Economist as a "security guru," Schneier has testified before the US Congress and is the author of a dozen books including the bestseller Applied Cryptography. Bruce Schneier is a prominent international speaker who has presented at TED, RSA, DEF CON, and Hacktivity among many other events.
  • Chris Wysopal is a Blackhat Review Board member and CTO of Veracode. He has been named one of the 100 most influential people in IT and an InfoWorld CTO 25. He has been lead security researcher for @stake and director of development at Symantec and helped to produce the Organization for Internet Safety. Wysopal is co-author of the award winning password auditing and recovery application L0phtCrack currently used by over 6,000 organizations worldwide.
  • Kevin Mitnick is the NY Times Bestselling Author of Ghost in the Wires, and frequently cited as the world's most famous hacker. He is well known for using social engineering tactics and has testified before the US Senate Committee on Governmental Affairs. In a previous life, Mitnick successfully hacked into organizations including Motorola, Nokia, Sun Microsystems, and Fujitsu Siemens. He is currently CEO of Mitnick Security Consulting LLC.
  • Dr. Adam J. O'Donnell is the Chief Architect in the Cloud Technology Group at Sourcefire, and the author of numerous academic papers regarding malware and network security. He has been cited in publications including IEEE Security & Privacy, CNET, & The New York Times.
  • Elad Yoran is the Chairman and CEO of Vaultive, Inc, and founder or executive director of security companies MediaSentry, Riptech, and Sentrigo which were acquired by SafeNet, McAfee and Symantec respectively. Yoran has been awarded Entrepreneur of the Year by Ernst & Young. He is a member of the FBI Information Technology Advisory Council, and is a regular speaker on innovation as well as IT security technology and market trends.

"I have spent my career counseling the masses on how security really works in the hopes of helping companies, organizations and the general public prevent online attacks and security breaches," says Bruce Schneier. "Solve Media's unique CAPTCHA solution is also helping to prevent security breaches by hampering bots access to advertiser, publisher and consumer data. I've joined Solve Media's Security Council to further combat Internet security vulnerabilities."

"It is important for security experts to understand vulnerabilities from the attacker's perspective to be effective," says Chris Wysopal, CTO of Veracode. "The steps Solve Media is taking to combat Internet bots is a solid start and my experience identifying and exposing Internet security vulnerabilities will help them build out their offering."

"Having started my career hacking into some of the most secure government and corporate fortresses, I am fully aware of how serious a threat there is to public and private sector security," says Kevin Mitnick, CEO of Mitnick Security Consulting, LLC. "I'm happy to bring my expertise to the Solve Media Security Council in the hopes of helping others protect their valuable information assets."

"Solve Media has produced one of the most interesting solutions to the CAPTCHA generation problem that I have seen in a very long time, and I am very excited to help advise them on the security space at large," said Dr. Adam J. O'Donnell, Chief Architect in the Cloud Technology Group at Sourcefire.

"My mission has always been to improve innovation within the security industry to better combat vulnerabilities," says Elad Yoran, CEO of Vaultive Inc. "Solve Media embraced a similar mission in online advertising and their continued commitment is evident in their creation of this council."

About Solve Media
Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions and security. The Company's proprietary online advertising platform, the TYPE-IN™, was designed to create new and highly effective opportunities for brands to advertise online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the security platform creates new revenue opportunities for publishers and saves time for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen Capital and prominent angel investors, Solve Media is based in New York City and Philadelphia.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...