Welcome!

@CloudExpo Authors: Kevin Jackson, Elizabeth White, AppNeta Blog, Liz McMillan, Harry Trott

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo, Microsoft Cloud, Agile Computing, Wearables

@CloudExpo: Article

Why 'Bring Your Own Services' Is the Next Big Thing Not to Worry About

Hardware liberation gives companies an even more amazing new tool: have employees or departments bring their own services

When I talk to CIOs, they usually complain that the trend of Bring Your Own Device, or BYOD, is undermining their ability to keep their organization's infrastructures and data secure. Every employee who comes to work with his or her smartphone or tablet and pulls up sales reports, help tickets and other corporate data creates a small hole in the IT armor companies have spent billions to build. Over time, the argument goes, the holes become a dangerous sieve.

My response to those worries: BYOD is a force of nature, so you better not get in its way. And it's just raising the curtain on another, even bigger trend that follows right behind it. Let's call it BYOS, short for "bring your own services."

You see, more than half the companies polled by market researcher IDC already have employees use their own devices, and they support them. It's an inflection point in the ongoing consumerization of IT. It's about what works well at home or on the road, it's about what satisfies our innate needs to stay in touch and keep working on crucial data. It's fundamentally about what people know, like and want.

The only way forward for companies is to embrace this movement. They should support multiple devices on multiple platforms and be creative when it comes to making access to their important data streams secure. It's a question of staying competitive in the market and attractive for new talent while not taking your eyes off compliance and liability issues.

Hardware liberation gives companies an even more amazing new tool: have employees or departments bring their own services. The consumer experience is leading the way in this instance, too. Elegant and intuitive user interfaces like we know from our personal web services and smart devices. Appification and connectors to many different services and data streams in the cloud or on-site let us create mash-ups to get work done here and now.

Yes, you can put out a request, evaluate different options and make a company-wide purchase. But that's so 20th century: slow, inefficient and costly. Bringing your own service opens an entire SMB, or a small group within a larger company, up to agile innovation like never before.

This is not to belittle legitimate security concerns. Make data access, storage and transfer secure and compliant to your organization's rules and business processes, I tell CIOs or CEOs who will listen. But other than that, let a thousand flowers of Software-as-a-Service bloom.

If someone's driven by a burning business question, they will go out and find a service or a tool that lets them explore the answers. You know the drill from your own behavior as a Web 3.0 consumer. You strive to be quick, cheap and successful. Why shouldn't you have some visibility into this constant quest?

That's exactly how the smart people in your team will go out and hack the hard questions: What are the hidden profit centers? Where are our online dollars best spent? Who are the nodes in our extended network of partners and suppliers that contribute to our bottom line? Where are the other smart guys you can connect with? Where have we overlooked an opportunity to connect the dots between social media metrics and POS data?

New and powerful platforms such as Google Cloud Comput or salesforce often form the backbone to make this BYOS world possible. The whole company might tap into them, as will the curious ones who run an advanced business intelligence query on their personal tablet. It's too good an opportunity to pass up on if you are interested in getting better answers faster. If you lock down your employees and force them to use pre-ordained devices and services, you literally leave money on the table, every second and every click.

Yes, it's a scary revolution. It's driven by the consumerization of IT, the urge to harness Big Data, and the proliferation of public and private clouds. But you can have your data and let your employees eat it, too. Let them dissect and digest Big Data and in the process show you how everyone can mine their own business.

BYOS is a trend we won't be able to stop, just like we couldn't stop BYOD. We might as well get out in front of it and be successful before the rest of the corporate world stops being frightened.

More Stories By Rachel Delacour

Rachel Delacour is CEO and co-founder of BIME, a European startup that empowers businesses of any size to profit in era of Big Data. She is considered a subject matter expert on cloud computing, SaaS, BI, enterprise computing and Big Data. She has presented on stage at such leading industry events as: DEMO, GigaOm Structure: Data, Interop Enterprise Cloud Summit, Google I/O, American Marketing Association Conference and LeWeb. She is regularly interviewed and quoted by well-known outlets such as GigaOm and InformationWeek.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and ...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.